A lot has changed in the world of digital marketing since the first edition of this book was published in 2010. Back then, people used to buy printed books from libraries. Now, they get all their information from digital sources such as websites, blogs, and social media. The number of searches performed through mobile devices have more than doubled since 2010. The amount of time people spend on social media platforms like Facebook and Twitter has increased by more than 600% and 300% respectively.

All of this points to one thing: digital marketing is evolving, and traditional methods of marketing, such as print advertising, are now being adapted to work online.

The Evolving Role of the Marketing Manager

In the past, the role of the marketing manager was fairly straightforward. You had a list of customers who paid you a large sum of money each month, and you were responsible for getting them to spend more money.

With the development of e-commerce, the amount of online sales performed through websites grew exponentially. This posed a problem for traditional marketing methods. How were you going to get people to come back to your site, or your social media accounts, once they’d bought what they wanted online?

The answer? Engagement. With a little creativity, you can use all the tools and techniques available to you to engage with your audience, and make them come back for more.

The Growth Of Online Courses In India

Traditional universities in India have adapted to the digital world, and many offer high-quality online degrees. For example, Indira Gandhi National Open University (IGNOU), the largest of its kind in India, offers a Master of Science (MSc) in Digital Marketing accredited by the American Association of Advertising Agencies (4A’s).

Students in India earn a great reputation for their work. Companies like Google have recognized the quality of education in India and they’re providing international students with work opportunities. For example, Google’s Search Marketing internship in Mumbai is a seven-month paid internship that exposes you to daily SEO searches and trainings. Students graduating from Indian universities are in high demand, and they typically get excellent job opportunities upon graduation. This makes it an even more attractive option for international students looking to study in India.

Why Study Digital Marketing In India?

The advantages of studying digital marketing in India are endless. Not only is the country home to some of the most reputable universities in the world, but its economy is growing rapidly. According to the World Bank, India’s GDP grew by 7.2% in 2018, making it the third-largest economy in the world by this measurement. The country’s digital marketing job market is also one of the most promising in the world. There are currently over 500,000 job opportunities in the field, and this number is predicted to grow to over 1 million by the year 2022.

In light of this, a Master of Science in Digital Marketing could be the perfect stepping stone to embark on a career in the field. The course is relatively new, having been launched in 2010, but already, thousands of students have graduated with this qualification. There are also a growing number of universities offering the degree, which shows that recognition of this subject is quickly becoming commonplace.

Where Do I Study?

If you’re looking for a place to study, India offers a wealth of opportunities. There are currently 83 universities offering degrees in Digital Marketing. These range from small private institutions to large reputable public institutions. Some of the biggest names in business and industry have also established branch campuses in India, and offer internships and paid work-placements for students.

The Indian government is also aware of the country’s rising education standards, and is committed to improving the quality of higher education. In 2018, it was revealed that 83% of international students in India registered for a foreign college, and that 67% of those students were studying in private institutions. This trend shows that private tutors are having a huge impact on Indian education, and more and more parents are seeing the benefits of a university education for their children.

What Will I Study?

The course you study as part of your Master of Science in Digital Marketing will depend on your chosen university. At the very least, you’ll study marketing analytics, digital marketing strategy, and social media marketing. However, many universities offer a digital marketing elective as an optional module that you can study alongside your main degree.

Depending on your university, you’ll have the opportunity to specialize in e-commerce, Sustainability, or Health Informatics. Most universities offer a variety of specializations, so you’re bound to find one that suits you.

You’ll also get the opportunity to develop an in-demand skill that will land you a job in the field. According to Future Jobs, over 500,000 new jobs in the field of digital marketing will be available in 2022. By getting a degree in the subject, you’ll be in a good position to capitalize on this career opportunity.

Who Can I Study With?

One of the great things about a university education is the opportunity to study alongside renowned experts. If you’re fortunate enough to have gained acceptance into a highly reputable university in India, you’ll have the opportunity to study alongside some of the biggest names in the industry. This is invaluable experience that will help you move forward in your career.

Many of these experts are also available to provide you with guidance and individual mentoring. This is one of the great things about a university degree in Digital Marketing in India. You’ll have access to expert faculty, available to help you navigate the complicated world of higher education.

How Much Does It Cost To Study?

The total cost of your Master of Science in Digital Marketing in India will depend on a number of factors. Your chosen university, the program you choose to study, and whether you live locally or in India will have an impact. You can find details online about the costs of studying at your chosen university.

For international students, you’ll need to factor in extra costs such as those for travel, a visa, and accommodation. The total cost of your studies is likely to be between $30,000 and $50,000.

The Benefits Of Studying In India

There are a number of benefits to studying in India. Not only will you gain valuable work experience, but you’ll also be able to tap into an incredibly promising job market. The country is also committed to improving educational standards, and providing students with quality employment opportunities. If you’re looking for a new challenge, the opportunities in India will offer you a great chance to do so.