You have launched your digital marketing agency, and now you are responsible for helping your clients gain traction online. You have honed your skills in digital marketing, and now you want to teach others what you know. You have heard that businesses can be incredibly successful by utilizing digital marketing, so you decide to join the thousands of marketers who want to share their knowledge and make it accessible to as many people as possible.
Whether you have been working in digital marketing for a few years or just recently graduated from a reputable digital marketing academy, this course will teach you the ropes and get you up and running.
1. Get Signed Up For A Free Trial
One of the first things you will want to do is get signed up for a free trial of Infusionsoft, one of the most popular marketing software packages available today. Since you are just getting started, you will want to take advantage of this free trial and see how the software works in practice. After you have tried it out, you can decide whether or not it is right for your business.
2. Set Up Your Company Website
Your new company, Your New Digital Marketing Agency, will need a website. It doesn’t have to be fancy, but it should at least have a decent design. Since you will be using the company website to promote your business, you want it to be accessible to as many people as possible. As a digital marketer by trade, you know the importance of SEO. You want your website to be search-optimized, so when potential customers type in keywords and search for your products or services, they will see your site.
3. Start Building Your Email List
The success of any business, whether small or large, depends on its ability to attract, engage, and retain customers. To do this, you will want to build an email list. You can get started by asking customers to sign up for your company’s newsletter or e-blast. Alternatively, you can look into options available through your chosen CMS (Content Management System) to see what built-in features allow for bulk emailing. Once you have an email list, you can send out periodic communications to notify your customers of upcoming events or offers that are tailored to their interests. You can also use your website to gather email addresses. For example, you can present a form on your contact page that people can fill out to sign up for your email list.
4. Find A Niche
As a digital marketer, you know that marketing is a very broad term. It can mean different things to different people. For instance, SEO is an important part of online marketing, but content creation and analysis are too. To be successful, you will want to find a niche.
A niche is essentially a ‘hole’ in the market. It is a very small area or segment of the overall market. For instance, if you are a dog food company but also offer pet-related products such as pet vitamins and supplements, you might have a niche with pet-lovers.
Niche research is an important part of any business. By understanding your customers’ needs and wants, you can create products or services that they want and will use. For instance, if you know that your target audience has a strong interest in cooking, you can develop online courses or e-books to help them learn how to cook. If you can become the go-to source for information on your chosen topic, you will be able to build a profitable and successful business.
5. Find Your Weaknesses & Strengths
As a company owner, you know that you are capable of improving your business’ performance. You can look at your goals and objectives and determine what you are good at and where you need to focus your efforts. For example, you might identify that you are great at designing websites but lack the skills necessary to perform SEO. In this case, you might want to hire a freelancer to assist you with SEO tasks or purchase a small SEO package to get started.
Knowing your weaknesses and strengths is important, especially as you start a new business. You can use this information to direct your efforts and focus on what will help you grow your agency. For example, if you lack technical skills, you might want to hire a programmer to help you build a custom website for your business. Alternatively, if you are concerned about your SEO performance, you might want to consider purchasing online marketing training from a reputable agency. Using this information, you can determine whether or not a particular program will be valuable to you.
6. Gather Demographic Data
In addition to knowing your business’ strengths and weaknesses, you will want to gather demographic data. This includes information on your customers’ ages, gender, and geographic location. You can use this information to tailor your marketing and sales activities. If you have a clear picture of your customer’s demographics, you can determine what marketing tasks will be the most effective.
7. Use Analytics To Its Full Potential
Analytics are a vital part of any business, whether online or offline. Without them, you would have no way of knowing whether or not your marketing efforts are paying off.
The information gathered from analytics is usually presented in a variety of ways, some of which can be extremely insightful. You can use this data to track the effectiveness of different marketing tactics and strategies. Furthermore, you can use analytics to determine the value and worthwhileness of a particular customer. This is especially valuable if you are running a loyalty program or charging customers for recurring purchases. You can also look at search history and determine what words your customers are using to find your product and services. The list of analytics tools is overwhelming, but Google Analytics is a popular choice with many businesses, so let’s use it as an example.
When you set up your company website, you will want to install and configure Google Analytics. This is a free tool that will provide you with all the analytics you can handle. When users visit your site, they will see a small snippet of code from Google Analytics. This will look something like this:
<h1></h1><p><p><span><h1></h1><p><p><span><h1></h1><p><p><b>Visit our website to discover more.<p><p><b>Click here to visit Google Analytics.<p><p></span><p><p><p>If users land on this page, they will be shown the Google Analytics service. This is one of the first things a new customer will see upon landing on your site:
As a business owner, you know that product reviews can be extremely helpful in driving web traffic to your site and boosting your conversion rates. To get started, you can use sites like Google Shopping or Shopify to create an online store. These are robust platforms that can help you build a single- or multi-product store in no time at all. You should also consider looking into the Amazon Affiliate Program. This allows you to be paid in products for each sale you generate.
8. Use Online Resources
To be successful, you will want to be sure to use all available resources. This is important because every business is different and every product and service has its own learning curve.
To get the most out of this course and be sure that you are utilizing everything available to you, you should use any online resources that can help you. For example, if you are looking for a specific piece of software or have a problem understanding how to use an existing program, you can use online forums like Reddit to seek help from other users or businesses.
9. Be Creative
Creativity is a vital part of any business, especially in a world where digital marketing is constantly changing and evolving.