If you’re looking for a new career, you’ve probably considered a field that combines your skills of a digital marketer and social media manager. The job title might not matter that much. What matters is that you can combine skills using platforms like HubSpot, Marketo, and Salesforce to name a few.
Now is a great time to learn how to be a successful digital marketer. More and more companies see the value of a well-crafted digital marketing strategy. With the right training, you can prove them wrong.
Get The Most From Your Social Media Efforts
One of the things that made social media so appealing to marketers in the past was the variety of platforms and the fact that they were free to use. Marketers could post content to various platforms, cross-posting articles to multiple platforms, and track the results of their campaigns all on their phone or computer.
Now that we’re in the digital age, many of those platforms have changed. We have single-purpose apps that connect us to social media, such as TikTok and Instagram, which may not display analytics at all.
This shift has made it more difficult to gauge the success of your social media content. Sure, you can always look at engagement rates or the number of times your posts are shared on social media. But how many of your followers actually end up buying your product or service?
The fact is, many people skip over the thought of buying something online because they’re not familiar with it. This means that you, as the marketer, have to educate your audience about the benefits of your product or service. You can also use social media to generate interest in a new product or service by sharing useful information about the industry. But oftentimes, the strategy alone isn’t enough. You need to drive traffic to your blog or website to convince people to buy your product. Here’s where using a tool like Google Adwords comes in.
Gain Experience With Paid Search
When someone types in a search phrase into the Google search bar, they’re looking for an answer to a query. If you want to rank high in Google, you have to satisfy that query with a relevant and authoritative answer.
You can do this through paid search ads, which run alongside content on relevant websites. When someone clicks on an organic search result or a paid search result, they’re taken to the site’s landing page. This is where you can show them products related to what they are searching for. With paid search ads, you can appear in the top three sponsored results on any given search.
If someone clicks on your ad and buys something from your website, you’ll earn a small commission. The more people that click on your ad, the more money you’ll make. It’s that simple. Your ads will appear alongside content from other websites and people from all over the world will have the opportunity to view your content.
Use Analytics To Its Full Potential
To save you time and money, Google Analytics offers a solution that can track the performance of your website or blog. Using the Google Analytics dashboard, you can see all of the traffic that comes to your site, the paths that people take, how long they stay on your site, and more.
This data can help you identify and fix problems that might be slowing down the conversion of those visitors into paying customers. Are people landing on a certain page and then leaving your site? Did someone fill out a form and then drop off immediately after submitting it?
You can use this information to find out what’s working and what needs to be changed to improve your conversions.
Become More Than Just A Broadcast Receptor
The more you know, the more you can do. Just because you have a blog or a website doesn’t mean that you have to limit yourself to only publishing content and letting visitors find the answers they need. You can use your established social media accounts to draw attention to your online store or service. Instead of just posting about your products, you can engage with your audience and give them reasons to come back.
If you have a blog, you can write about the trending topics or the news events that are relevant to your niche. You can interview subject matter experts in the field or members of your community who have expertise in your niche. You can also use your blog to share useful information about how to be a successful entrepreneur or business owner. If you do all of these things well, you’re sure to attract a following among your target audience.
Being a digital marketer isn’t easy. There’s a lot of competition and many marketers will tell you that it’s getting harder every year to gain new customers. However, with the right training and education, you can become a successful digital marketer and put those naysayers to shame.