How to Become a Digital Marketing Master? Online or On-the-Job Training?

With the Covid restrictions slowly lifting, businesses can now consider getting back to work. And what a better way to do so than by resuming digital marketing activities. The spread of the Covid epidemic and the subsequent lockdowns prevented most businesses from operating in the usual manner. Nevertheless, the advent of technology enabled many marketing functions to continue remotely. This article briefly looks at the opportunities that exist for those seeking to enter the field and suggests a route to follow.

Where Can I Go For Digital Marketing Training?

The Covid-19 pandemic presented business owners with a great opportunity to pivot towards digital marketing as the world shifted to a remote working environment. As a result, many online learning platforms popped up to provide virtual training for those unable to physically attend classes. Here is a short list of the most prominent platforms:

  • HubSpot (US);
  • Marketo (US);
  • Pardot (US);
  • SilverPop (US);
  • Unbounce (US);
  • HubSpot Academy (UK).

One of the major barriers to entry in any industry is the need to gain practical experience, and the pandemic gave rise to numerous part-time or even full-time jobs requiring little or no previous work experience. This presented an opportunity for those seeking to enter the digital marketing field to gain valuable experience virtually. And for businesses that couldn’t afford to keep remote workers on payroll, the online learning platforms enabled them to recoup some of those costs.

Should I Pursue Online Or On-the-Job Training?

It’s always better to pursue on-the-job training, as you’ll most likely gain valuable experience that you can actually put on your resume. However, during the pandemic, many remote marketing jobs became available, and a large number of digital marketers jumped at the chance to work remotely.

For those considering an online route, it’s important to note that not all courses are created equal. Just like with university education, some courses are better than others. You need to do your research and find a reputable provider who can offer high-quality training. The following are some tips to keep in mind when considering an online route to digital marketing training:

  • Make sure the provider you’re considering offers a certificate or diploma to show they’re accredited. If they don’t offer this, most likely they are just trying to make a quick buck from uneducated individuals. Look for a trusted provider who can offer quality education and training.
  • Look for a provider who offers a customized learning experience. Having a course that is only loosely based on real-life examples will not only limit your understanding of the material but also inhibit your ability to apply what you’ve learned. An ideal course should enable you to put your newly gained knowledge into practice.
  • Never, ever, ever, click on a sponsored link or popup on an unrelated website. There are a few exceptions where you might want to do so, but for the most part, it’s a bad idea. While you might get lucky and earn a few pennies from the click, you’ll more than likely end up infecting yourself with a virus. Stay away from these opportunities if you want to keep your personal data and web security.
  • Finally, always make sure you follow the best practices when it comes to online security. Doing so can help ensure you don’t become a victim of identity theft or have your personal data compromised. This could lead to financial losses and legal issues.

What Should I Study?

While you don’t have to be a natural at math to enter the sector, it certainly helps. Knowing a bit of basic math will enable you to follow simple formula’s and solve couples of problems simultaneously. If you decide to pursue an online route to digital marketing education, it’s imperative that you select a course that will prepare you for the job. The following outline contains the general information you’ll need to know before entering the field:

  • Digital marketing is a generic term that describes the marketing activities performed via digital channels, including online and mobile methods. It’s a combination of marketing and communications. Essentially, marketing performs brand awareness and creates desire for a product or service, while communications makes the product or service available to the customer. In simpler terms, marketing is advertising and sales, while communications is all the other stuff, such as infrastructure and support. If you know what you’re getting into, it’s much easier to prepare for the future.
  • Knowing how to answer basic research questions is also essential for those entering the field. If you decide to pursue an online route to digital marketing education, it’s important that you select a course that will prepare you for the job. The following outline contains the general information you’ll need to know before entering the field:
    • Search and segmentation;
    • Analytics;
    • Content creation (writing);
    • Email marketing;
    • Link building;
    • Performance marketing;
    • Content strategy;
    • Paid and organic search;
    • Responsive web design;
    • Analysis of web profiles;
    • SEO;
    • Content marketing;
    • Conversion marketing;
    • Growth hacking;
    • Inbound marketing;
    • Brand awareness;
    • Marketing execution;
    • Measuring and evaluating results; and
    • Growth. 

    How Long Does It Take To Become A Certified Digital Marketer?

    This entirely depends on you. Some courses only require you to complete a certain number of hours each week, while others expect you to dedicate a set of hours to the program each day. If you pursue an online route to certification, it’s imperative that you select a course that can accommodate your schedule. It’s also advisable to look for a course that can be completed in a short amount of time. 

    Final Takeaway

    If you already have a job, it’s probably too late to consider pursuing digital marketing as a career. But if you want to change career paths and are passionate about digital marketing, there are options. The Covid restrictions have enabled many businesses to get back to work and consider resuming digital marketing activities. Many online learning platforms arose as a result of the pandemic, offering virtual training for those unable to attend regular classes due to limits on physical interactions. This article briefly explores the role of digital marketing in the post-pandemic world, suggesting a route for those interested in the field.