Hi, my name is Maggie, and welcome to my blog. I will teach you all about digital marketing, including email marketing, social media marketing, and search engine optimization. This marketing course will provide you with the knowledge and skillset to market and promote your products and services online. By the end of this course, you will be able to understand the differences between traditional and digital marketing, and how to implement both.
This course is currently available as an online learning initiative, which makes it accessible to learners around the world. This means you don’t necessarily have to be in the same city as the teacher to learn how to become a digital marketer. With a bit of initiative and some learning from online examples, you will be able to develop your skills and start your own career in digital marketing.
Digital Marketing vs. Traditional Marketing
When referring to marketing, many people think about TV commercials or billboards in the street. However, marketing can be much more sophisticated than you would guess, and can encompass many different media channels and techniques.
Television advertising, for example, is a form of traditional marketing, but it’s also considered digital marketing because it uses online platforms like YouTube to get the word out to potential customers.
Traditional marketing, on the other hand, uses more of the traditional methods of advertising, such as billboards, posters, and radio commercials. For example, if you bought a house at the peak of the real estate boom, you may have noticed that your local radio station started to promote homeownership, and how it was the perfect answer for buyers looking for a stress-free life.
While these tactics can be effective, they aren’t going to generate as much interest as a digital marketing campaign, which is why many big brands have shifted to this type of strategy.
The Growth Of Online Markets And Shopping Behaviors
If you’re reading this, I assume you’re already aware of the growth of e-commerce and online markets. In the United States alone, more than 132 million American shoppers visit stores and online marketplaces each month. That’s according to the Neurons Inc. (NYSE: NST).
This trend was highlighted in a recent United States Census Bureau report which found that 86% of American households now shop online. This number is expected to reach 93% by next year.
Shopping behaviors have changed as a result of online marketing. According to the 2018 Commerce Summit by Neurons, Inc., consumers have adopted a ‘digital detox’ approach to their shopping, and only look at products from reputable merchants they know and trust. In other words, they are now more likely to be motivated by advertising than by promotions.
Traditionalists might argue that this is a bad thing, but it’s actually a significant opportunity for marketers.
In the past, TV commercials and magazine spreads were the only ways to attract potential customers, but with more people joining the digital generation, a marketer’s ability to reach certain demographics has improved.
Emails were first introduced to the world in the 1960s as a way to send bulk, commercial messages to customers. Since then, they have become an essential tool in any marketer’s arsenal.
According to HubSpot Blogs research, 85% of people have used email marketing to promote products or services. This type of strategy allows marketers to target potential customers based on their interests, hobbies, and demographics.
However, while email marketing can be a powerful tool for attracting potential customers, it can also be very demanding, especially if you’re trying to grow a business without employing a lot of staff.
To start, you need to set up a mail chimp list, and then you need to send out emails on a regular basis. For instance, you might send out a weekly email announcing new products or discounts, or you could opt to go monthly and send out a general marketing email that includes a discount code or two for people to use.
Social Media Marketing
If you’re not familiar, social media marketing is a type of marketing that involves using social media platforms to reach and connect with customers.
While there are many different types of social media platforms, marketers typically use services like YouTube, Instagram, and Twitter to promote their products and engage with potential customers.
To get started, simply find your favorite social media platform and join the community. Then, you can start posting about relevant content, including product reviews, tips, and tricks about your industry. If you want to find users who have similar interests, you can use the platform to search for specific topics that you’re passionate about. For example, if you are an interior designer and love to travel, you could start a blog dedicated to reviewing holiday destinations, or if you are an e-commerce store owner who wants to learn more about retail, you could start a blog about online shopping tips and tricks.
Make sure to interact with your audience by engaging with them on social media, responding to their comments, and liking and sharing their content. When others see that you’re active and engaged on social media, they are more likely to believe that what you are doing is genuine, and they are also more likely to trust you as a source of information. This is especially important if you want to grow a business that relies heavily on word of mouth marketing.
Search Engine Optimization (SEO)
SEO is all about making your website and blog as searchable as possible so that when someone performs a search for your chosen keywords or phrases, your website and blog comes up in the results.
The better your SEO, the more likely your website will appear on the first page of search results, which can lead to more traffic and potential customers.
There are many different strategies and tactics that you can use to get started with SEO, but make sure to keep things simple and easy to understand. You want to go with the tried and tested techniques which have been shown to work, rather than trying to reinvent the wheel, or spending weeks or months researching an unfamiliar strategy.
Also, once you’ve gotten your site up and running on the technical side, make sure to get some quality backlinks, or ‘links back’, as they are commonly known. These are the links, or web pages, that exist outside of your control, such as government agencies, nonprofit organizations, and large businesses that are related to your industry. When someone clicks on these links and visits your site, you’ve accomplished one of the goals of SEO. You want to get these ‘anchor text’ or ‘keywords’ to be as relevant and unique as possible so that Google can associate your site with only those keywords and phrases. Using the same strategy, you can also get other types of content, like logos, images, and videos, to link to your site.
Other Types Of Marketing
This article is not intended to be an exhaustive list, but rather a general overview of some of the more popular types or marketing strategies. Make sure to keep your eyes open for new marketing techniques and approaches as they arise, and don’t be afraid to try new things to see what works best for you.
Some of the other popular types of marketing that you could try include:
- Video Marketing
- Pay Per Click Advertising (PPC)
- Display Advertising
- Content Marketing
- Affiliate Marketing
- Product Review Blogging
- E-commerce Marketing
- Social Media Marketing
- Mobile Marketing
This course will open your eyes to the fact that marketing is a lot more sophisticated than many would think. It can involve many different platforms and techniques, and it can be a lot more effective when approached in the right way. Instead of thinking of marketing in terms of a one-way transaction, where you send out a broadcast and wait for people to come to you, marketing is more about a two-way conversation between you and your customers.
Many marketers have shifted their perspective and started viewing their customers as friends and allies, and not just as a demographic of people they want to sell a product to. This is especially beneficial when you consider the growth of social media and its influence on consumers’ behaviors. It’s important to keep an open, friendly, and honest dialogue with your customers, and this can only be accomplished by understanding their needs, concerns, and wants.