As the name implies, digital marketing is all about marketing using digital technologies (typically internet-based tools), including websites, social media, digital ads, email marketing, and mobile apps. The role is often described as a combination of marketer and programmer, as one needs to be able to code the technical components of the marketing strategy while also understanding the fundamental theory of how websites and social media platforms function.
It’s a complicated field, and a lot of digital marketing jobs can be found online. With the exception of a few very specific, in-demand roles like e-commerce marketing, content creation, and app development, a lot of job seekers can find work remotely, often with several digital marketing companies competing for their services. The competitive nature of the job market ensures that employers can only pick the best candidates, leaving the rest to settle for a freelance gig or temporary agency job. The increased specialization and automation in the field has also driven the growth of remote marketing jobs, as platforms like HubSpot have made creating and distributing content as easy as clicking a button.
What Will You Need To Get Started?
With so much information and learning opportunities available online, all a digital marketer needs are an internet connection, a laptop or desktop PC, and a reliable source of income. While a bachelor’s degree in communications, marketing, or business is often taken into consideration for these jobs, any graduate degree in a related field can also be a plus. A portfolio of work that demonstrates your skills is valuable, especially if you are applying for a job in a competitive market.
Prospective employers will conduct a background check before making a decision about offering you the position, so make sure you have something to bring to the table. This could include a website, blog, or social media accounts that you’ve built up over the past few years while studying.
The Best Places To Find Work
Since the pandemic began, many traditional job sites have shifted to accommodate remote work and allowed job hunters to find work remotely. FlexJobs is a great place to find online marketing jobs, as it is widely considered to be the go-to platform for employers looking to hire virtual staff.
Indeed, since the pandemic began in March, 2020 FlexJobs has seen a 600% increase in signups from users in the United States searching for remote marketing jobs. In light of this, it’s clear that a flexible work schedule and ability to work remotely is the preferred choice for many job seekers in the field. Flexibility is especially important for those in the hospitality industry and those who work for smaller businesses that can’t afford to hire full-time employees.
Another great resource for remote marketing jobs is Upwork. Like FlexJobs, Upwork is a freelancing website that connects employers to quality contractors in virtually any industry. In fact, Upwork is a widely used resource for those in the field looking for a change of pace, as it has a reputation for being flexible with employee schedules and accommodating to those who want to work remotely.
Where Can I Travel To For My Interviews?
Each role in digital marketing has a specific location or area of the world that you’ll be servicing from, so make sure you’re aware of this before you begin your search. If you’re looking for an international gig, make sure you have the proper documentation (like a passport) in order to work abroad. More information can be found on the the United States Department of State website. Additionally, make sure you research what areas have the most available work, as you’ll discover there are often specific locations where more work is available. For instance, healthcare marketing jobs are heavily in demand, but there’s a limited number of marketers in the U.S. looking to make the switch. As a result, people who are looking for a change of pace and want to work in healthcare will have more opportunities abroad, as there’s plenty of work available in countries like India and China, where healthcare is a top priority.
What’s The Typical Day-to-Day Life Of A Digital Marketer?
Since the digital marketing job market is growing and becoming more competitive, it’s important to consider what the day-to-day life of a digital marketer is like. While a typical schedule will vary from person to person, marketing managers and digital marketers usually have a morning commute followed by a period of time working remotely before heading into the office for the day. During the day, they may conduct meetings, conduct training, or work on various projects as assigned by their manager. Depending on the size of the business, they may also need to conduct research, analyze data, or write reports. In a nutshell, it’s a very busy day, but one that can often be filled with excitement and satisfaction knowing that you’re contributing to the growth of a business you believe in.