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Digital Marketing Graduate Certificate Online: An Overview of the Various Courses

Are you looking for a more flexible approach to working? Tired of the 9 to 5 routine? Want to try something new? With COVID-19 restrictions becoming less stringent and life going back to normal, there are plenty of opportunities to change careers.

Now is the perfect time to consider whether or not a career in digital marketing is for you. With the increasing popularity of digital marketing and the shortage of experienced professionals, it is a lucrative and rewarding career opportunity that doesn’t require a lot of education.

Digital Marketing Graduate Certificate Online

Developed in collaboration with the American Association of Advertising Agencies (4A’s), the American Advertising Federation (AAF), the American Advertising Federation (AAF) and the American Advertising Agencies Association (4A’s), the American Advertising Career Accelerator (A4CA) designed the Digital Marketing Graduate Certificate Online to provide graduates and those seeking career advancement with a taste of what working in digital marketing is like.

The program is a comprehensive introduction to digital marketing spanning four semesters and over 20 hours of learning a week. Students are encouraged to explore the various specializations within the field such as social media, SEO, web design, content strategy and more.

This certificate program is perfect for anyone who wants to better understand the fundamental principles of digital marketing. It also provides an opportunity for those seeking careers in the field to establish basic familiarity and competence. The curriculum is extensive and includes both live projects and simulated tasks to enhance application and learning.

A lot can change in four years. Now is the perfect time to find the perfect job. With the growing popularity of online education and a more flexible working environment, you can gain in-demand skills and gain work experience while pursuing your education.

To begin your exploration of digital marketing, simply click below and you’ll be landing on the American Advertising Career Accelerator (A4CA) website.

Why American Advertising Career Accelerator (A4CA)?

It is important to note that the American Advertising Career Accelerator (A4CA) is a collaboration between some of the biggest and best organizations in the U.S. The American Advertising Career Accelerator (A4CA) was founded in 2015 and is a member of the Graduate Certificate in Digital Marketing family. This organization aims to provide its members with a more modern and comprehensive introduction to the field of digital marketing.

With the increasing demand for talented marketers, more and more people are opting to pursue a career in digital marketing. However, with numerous specializations and job titles, getting a good feel for what a typical day in the life of a digital marketer looks like is quite the challenge. That’s where the American Advertising Career Accelerator (A4CA) comes in.

The American Advertising Career Accelerator (A4CA) collaborates with leading universities to offer a graduate certificate in digital marketing. By working with top-notch educational institutions and cutting out the middleman, employers can connect with talented and experienced professionals who specialize in digital marketing. This streamlined approach makes the American Advertising Career Accelerator (A4CA) a valuable resource for employers seeking to fill job vacancies or for current employees who want to learn more about their profession.

Key Facts About Digital Marketing

According to Fit Small Business, here are the facts about digital marketing.

  • The global market size of the industry is around $110 billion USD
  • In 2022, there were around 4.9 million job opportunities in digital marketing
  • More and more businesses are moving to digital marketing to find their customers. Around 71% of businesses have adopted some type of digital marketing strategy
  • The demand for digital marketers in the U.S. is projected to increase by 24% in the next year
  • The number of online marketing jobs will grow 23% in the next year and 28% in the next five years
  • The number of inbound marketing job opportunities is projected to increase by 27% in the next year and 35% in the next five years

Digital Marketing Specializations

The demand for talent in the field of digital marketing is growing, and with it, the number of specializations and job titles. Below, you’ll find a list of the most in-demand specializations in digital marketing.

  • Social media marketing
  • Search engine optimization (SEO)
  • Web design
  • Content strategy
  • Measurement and analysis
  • Management
  • Marketing automation

The Average Career Duration Of A Digital Marketer

According to Fit Small Business, the average career duration of a digital marketer is between three and five years.

This makes sense when you consider the entry-level pay of around $60,000 USD per year. However, as more and more people learn about the various career opportunities in digital marketing, more and more people will be opting to stay in the field for the long haul. The opportunity for growth, both professionally and personally, is likely to keep people engaged for a longer period of time.

Become A Full-time Paid Employee Instead Of A Contractor

It is important to note that although contractors are often more convenient for business owners, they come with a number of disadvantages. Without the security of a full-time job offering health insurance, a pension plan, and a regular salary, contractors are often at the mercy of their clients and can’t provide continuity of employment. Additionally, as a contractor, you’re often expected to work on short-term contracts which don’t offer much in the way of long-term security. With that said, a lot can change in four years. Now is the perfect time to find the perfect job.