Are you looking to further your education but don’t have the money to pay for college classes? You can do this with online courses! There are lots of different courses out there, all with reputable brands. Here’s a list of the top 10 free online marketing courses with the highest ratings on Course Reviews. Whether you’re an experienced marketer or just entering the industry, these courses will help you advance your knowledge.
10. HTML Basics for Non-Designers
HTML stands for HyperTextMarkup Language, and you need to understand its basics to get started in online marketing. This course will teach you the fundamentals of HTML, including what tags do and how to use them correctly. You’ll also learn about the four different styles of HTML formatting:
- HTML;
- XHTML;
- SMARTYPants; and
- Kitty
You’ll have the opportunity to apply what you’ve learned to a real live website, and at the end of the course, you’ll have a finished product to show off to your parents.
9. Designing Brands Identity
If you’re passionate about art and design, then you can really showcase your talents by designing a brand identity for a business. Creative businesses are on the rise, and this is a great way to find new clients. Not only will you be able to design a logo and stationery, but you’ll also get to do some research on brand identity, messaging, and positioning of the business.
With the right training, you could become an all-around marketer, responsible for creating and maintaining a business’ online presence. You’ll need to be able to design a logo, create a strategic marketing plan, design website pages, and track the results of your efforts. Luckily, you’ll have access to a Business Analyst, a Marketing Analyst, a Social Media Strategist, and a Technology Specialist, which means you’ll have access to experts in every field. Plus, you can take these courses as many times as you want; there’s no fee and no limit to how many certificates you can earn.
8. Google Analytics
If you’re not familiar with analytics, it’s essentially a tool that measures, analyzes, and reports on website activity. With this tool, you can track the results of your marketing efforts and determine the success of your campaigns. Although there are paid-for analytics tools, you can also use the free version, which will record your website activity and give you some insightful reports on the results of your work. Analytics can also help you find the right niche, determine the strength of your brand, and highlight areas for improvement.
7. SEO Basics for Non-Designers
SEO, or Search Engine Optimization, is the process of improving a business’ online presence in order to increase their likelihood of appearing at the top of organic searches for their product or service. You’ll learn the basics of SEO in this course, including what factors affect search engine rankings, how to audit your SEO, and how to implement a solid SEO strategy. You’ll also get access to a Business Analyst, a Marketing Analyst, a Social Media Strategist, and a Technology Specialist, which means you’ll have access to SEO experts in every field. Plus, you can take this course as many times as you want; there’s no fee and no limit to how many certificates you can earn.
6. SEM Basics for Non-Designers
SEM is an abbreviation for Search Engine Marketing, and you’ll learn the basics of this form of marketing in this course. As the name suggests, Search Engine Marketing involves marketing a brand or product using paid advertisements on search engines like Google, Bing, and Yahoo. You’ll learn how to research keywords, create ads, set budget, and measure results in this course. Although there are paid-for products that do all the work for you, you’ll still have to make the decision of which keywords to target and how much to spend on each one. You’ll also need to consider the local laws and regulations that regulate paid advertising, such as the Fair Campaign Practices Act in the United States. Additionally, you’ll need to have the marketing budget approved by a business management team before you can start your campaign. The team should consist of someone from marketing and sales, as well as legal and regulatory affairs. This will help ensure that your SEM strategy is legal and that you’re aware of all the risks associated with marketing on the internet.
5. Foundations of Online Marketin
If you’re an aspiring digital marketer, then this course is a must-take. You’ll learn the basics of marketing research, target audience analysis, and strategy development in this course. Before we dive into the details, let’s discuss what a digital marketer does. A digital marketer is an individual who creates and manages the online presence of an organization. They analyze traffic, identify trends, and find ways to increase engagement and sales. They also develop and implement marketing strategies as well as create advertising content. To get started, you’ll first need to complete the basic introduction course, which you can find for free on YouTube. After that, you can learn more about the foundations of online marketing in this course, or take the next step and view the rest of the courses on this list.
4. Email Marketing & List Building
If you’ve never done so, then now might be a good time to start building your email list. You’ll learn the basics of marketing via email in this course. You’ll learn how to identify the right niche, build a compelling email pitch, and measure results in this course. Additionally, you’ll learn how to use email marketing to grow your list, build trust, and ultimately, gain sales. This is one of the easiest and most effective ways to market to an audience, and you can do so quite cheaply. Plus, you can take this course as many times as you want; there’s no fee and no limit to how many certificates you can earn.
3. Social Media Marketing
If you’re an avid user of social media, then it’s quite possible that you’ve already heard of social media marketing. This type of marketing uses online platforms like Facebook, Twitter, and Instagram to gain brand awareness, attract potential customers, and create engagement and activity among your followers. In this course, you’ll learn the basics of social media marketing, including how to find your target audience, build a strategy, and plan out your tactics. Additionally, you’ll learn about content, engagement, and impact. You’ll gain access to a Business Analyst, a Marketing Analyst, and a Social Media Strategist, who will help you make the right decision for your business and guide you through each step of the way.
2. Online Marketing Seminar (Certified)
If you’re looking to further your education and want to do so for free, then the Online Marketing Seminar is for you. This certification program is dedicated to providing you with the knowledge and skills needed to become an expert in digital marketing. This includes everything from marketing strategy development to implementing a marketing plan and taking action on the results of your efforts. Whether you’re an old hand or simply wanting to better understand how to make the most of your digital marketing skills, this seminar is for you. You’ll learn everything from the fundamental principles of marketing to creating successful marketing campaigns and analyzing the results of your campaigns. You’ll then be able to put what you’ve learned to use by creating a marketing strategy and implementing a digital marketing plan for your own business. If what you’re looking for is a way to further your education without having to spend money on a traditional college education, then this might be the route for you.
1. HubSpot Marketing (Certified)
If you’ve ever heard of HubSpot, then you’ll know exactly what this is. It’s a well-known marketing and sales platform used globally by businesses of all sizes and types. This course will give you an in-depth look into the features and functionalities of HubSpot, as well as provide you with the knowledge required to become a HubSpot Marketing Certified Associate. You’ll learn how to plan and launch a marketing campaign using HubSpot; how to identify and analyze key performance indicators for a marketing campaign; and how to create automated email campaigns using HubSpot. Additionally, you’ll learn about creating compelling written materials using HubSpot, and distributing them to potential customers. You’ll be creating a marketing plan using HubSpot, so you’ll need to understand its various components. This course is perfect for those who want to expand their knowledge of marketing or are in the beginning stages of their professional careers and want to get a head start on the right footpath.