Free Digital Marketing Course: A Beginner’s Guide to Online Marketing

In case you’re wondering, yes, there are free online marketing courses available. And not just any type of free marketing course either. These courses are usually between 1-3 hours each week and will teach you everything you need to know to get started with digital marketing (or online marketing as it’s often abbreviated.) Specifically, you’ll learn how to:

  • Set up your account
  • Find and connect with potential customers
  • Measure the performance of your campaign
  • Optimize for effectiveness
  • Build backlinks to improve your SEO
  • Manage your budget
  • Get paid what you’re worth

So without further ado, here are 12 of the best and free courses that you can sign up for now.

1. How to Start a Blog

Do you want to start a blog but don’t know where to begin? Or maybe you’ve even tried to start a blog in the past and failed miserably. If so, you’re in luck because you can now learn how to start a blog and the mistakes you need to avoid in the process.

This free marketing course will teach you everything you need to know to start a successful blog. Including setting up your blog with a top-notch platform, choosing a profitable niche, and much more. So if you’re looking to start a money-making blog, this is the perfect place to do it.

For beginners, setting up a blog can be a tricky business. That’s why we recommend using a platform like Bluehost to get started. Not only do they offer free hosting but they also provide you with a dedicated IP that will let you run your blog from the safety and security of your own home. Or if you’re feeling extra-creative, you can use Cloudflare to create a free, no-strings-attached, VPN that will protect your privacy and give you the security of a private network while publishing to the world.

2. Email Marketing

Did you know that almost 87% of adults use email? That’s a lot of people who are constantly checking their inboxes for important emails from brands and businesses they love and trust. So if you want to grow your business utilizing email marketing, why not sign up for one of the free courses below?

You’ll learn the basics of email marketing, including designing a killer email pitch, building a list of subscribers, and most importantly, utilizing email marketing to grow your business.

This course is for beginners who are looking to get started with email marketing. Whether you’re an entrepreneur who wants to build a following for your brand or a marketer who wants to gain a deeper understanding of the email marketing platform, this is the perfect place to start.

3. Social Media Marketing

Do you use social media to promote your brand or business? If so, you’re in luck because here’s a free course for you. This course will introduce you to the concept of social media marketing and help you understand how to make the most of its potential.

You’ll learn about the different platforms, how to create effective content, and why traditional social media marketing tactics may not be as effective today as they used to be.

The popularity of social media platforms like Instagram and Twitter have led to an overflow of information and tactics. For Instagram specifically, you’ll learn about the different types of content and the different strategies that can help you gain more followers and drive traffic to your account.

4. Search Engine Optimization (SEO)

Did you know that 65% of adults spend more than three hours per day on social media? That’s a lot of time spent on platforms like Instagram and Pinterest where content is typically displayed vertically on a mobile device. And you’ll learn a lot from these users because they are the perfect target audience for your product or service.

If you’re looking to grow your business via the internet, SEO is an important strategy to learn about. Especially if you want to target audiences in other countries where you don’t necessarily speak the language. But don’t worry, you’ll learn everything you need to know about SEO, including the basics, tools, and metrics so that you can take that step forward and implement it into your content marketing strategy.

5. Digital Marketing Specialties

If you’re looking to specialize in digital marketing, why not take one of these free courses? You’ll learn everything you need to know to get started including how to set up your own office space, what hardware and software to acquire, and a whole lot more.

These are very comprehensive courses that will give you the opportunity to gain considerable knowledge in a specialized field. Even if you don’t end up specializing in digital marketing, this is still a valuable tool for anyone who’s interested in gaining a general understanding of the field.

6. PPC (Pay-Per-Click)

Did you know that almost 30% of the world’s internet users are searching for something online every day? That’s over 3.8 billion online consumers who are looking for something, anyone, to help them find exactly what they want.

If you’re running an Adwords account with small budgets, pay-per-click ads can be a useful tool for gaining traffic. Especially if you don’t have the money to spend on expensive television and magazine advertising campaigns. But despite their usefulness, pay per click ads can be highly deceptive. That’s why you should take this into consideration and never use the tool to simply drive traffic to your website.

You’ll learn more about PPC from this course than you ever wanted to know including how to conduct PPC campaigns, what metrics to look out for, and most importantly, how to manage and analyze your results to effectively direct your advertising efforts.

7. Website Analytics

Did you know that over 80% of consumers prefer to research products and services online rather than in person? That’s a lot of people who are easily distracted by flashy ads and tricky marketing gimmicks. So if you want to grow your business utilizing online marketing, you’ll need to learn how to track the effectiveness of your strategy.

Even if you’ve had a website for years and know exactly what you’re supposed to be doing, it’s still essential to track the results of your efforts. Without careful measurement, you’ll never know if what you’re doing actually works or if you’re wasting your time and resources. That’s why this course is so valuable because you’ll learn how to track the performance of your website.

This is a more advanced course for those who already have some knowledge of analytics or website performance. However, even beginners will learn a lot from this course about the importance of measurement and the value of tracking results.

8. Mobile Marketing

If you’re looking to grow your business via mobile marketing, this is yet another free course for you. As the name would suggest, this course will teach you everything you need to know about mobile marketing, including the importance of mobile analytics and mobile marketing attribution. So if you’re looking to take the next step towards mobile marketing, this is the perfect place to start.

9. Blogging for Business

This course will teach you everything you need to know about blogging for business including the basics of blogging, planning a blog schedule, and much more. So if you’re looking to start a money-making blog, this is the perfect place to do it.

You’ll learn about the different types of blogging, how to choose a profitable niche, and the elements that make up a successful blog. If you’re worried about where to start, this is the perfect place to do it because it will teach you everything you need to know.

10. Online Branding and Marketing

Did you know that 72% of consumers research products and services online before buying them in person? That’s a lot of potential customers who are trying to find the best deal or the closest alternative to what they’re looking for. If you want to grow your business, this is the course for you.

If you’re looking to create an online presence for your brand or business, this is the perfect place to start because you’ll learn everything you need to know about branding and marketing. Including how to create an effective identity, develop a marketing strategy, and measure the results of your efforts.

Building an audience online is much easier than trying to attract customers in person. You have the ability to track the results of your efforts and measure the growth of your business via the internet.