Ever wonder what it takes to become a digital marketer?

Find out with this comprehensive guide, which takes you step-by-step through the process of becoming a digital marketer.

Prerequisites

While it’s great to have a natural flair for digital marketing, having an in-demand skill sets is what really separates the skilled from the unskilled marketers. To get a taste of what it means to be a digital marketer, you’ll need to ensure you have the necessary skillsets before you begin your journey.

Here’s a short list of the skills you’ll need to have before you begin your formal education in digital marketing.

Marketing Research

Since your marketing research will form the backbone of your marketing strategy, you’ll want to take the time to learn how to conduct proper market research.

Understand what makes your product unique, and what makes it valuable to your target audience. Using marketing research, you can create a clear picture of your ideal buyer persona, and work towards finding the right marketing mix that will produce the desired results.

Additionally, you’ll want to learn how to use analytics tools to track the results of your marketing campaign. A good digital marketer is aware of what’s working and what’s not, and adjusts their strategy accordingly.

Content Creation

To succeed as a digital marketer, you’ll want to learn how to create content that engages audiences and encourages them to act.

The goal of your content is to attract, retain, and engage your target audience. To achieve this, you’ll need to study the psychology of decision-making and learn how to design content that encourages your ideal buyer to take a desired action (purchase a product, fill out a form, watch a video, etc.).

The best content creators understand the importance of using storytelling to engage their audience. Whether through video, text, or a combination of both, you’ll want to learn how to tell a compelling story that keeps your audience interested and engaged.

Web Development

As the name suggests, a web developer is responsible for creating web pages and applications that can be accessed through a web browser.

Besides having an in-depth knowledge of the tools and technologies that they use, web developers should also have a practical skill for creating custom websites and web applications. To build a successful career as a web developer, you’ll need to ensure you’re proficient in all areas of web development, including front- and back-end coding, user experience, and design.

Copywriting

While having a good understanding of marketing and digital marketing is essential, so is having a command of effective written copy. Being able to write compelling, engaging content is a definite advantage in the evolving world of digital marketing.

Whether you’re crafting a sales pitch, email subject line, or an onboarding document to introduce to your customers, you’ll need to be able to write engaging copy that encourages them to take action (purchase a product, make a booking, fill out a form, etc.).

Good copywriters know how to position their keywords throughout the text to ensure that the right audience finds their web content.

Additionally, you’ll need to learn how to write persuasive copy that actually works. To prove to your customers that what you’re selling is worth their while, you’ll need to be able to write effective sales copy that makes them feel as though they’re getting a quality product at a good price.

Sales

As the name suggests, a sales person’s primary objective is to sell a product or service to a customer. To succeed in this field, you’ll need to master the art of persuasion and learn how to use your natural talents to convince people to purchase your product or service. Additionally, you’ll want to learn how to close a sale and follow up with a customer to ensure they have all the information they need and that their experience was satisfactory.

Being a good sales person doesn’t mean you have to be the best in the world. As long as you’re convincing enough, your customers will believe you’re offering something great and will buy what you’re selling. This skill is valuable in other industries as well, such as hospitality.

Customer Care

Last but not least, we have customer care. Being able to provide efficient and effective customer care is an essential part of succeeding as a digital marketer. To do this, you’ll need to have a good understanding of customer perception and psychology, as well as an in-depth knowledge of the products and services you’re selling. Knowing how to listen to, understand, and resolve customer concerns is also a must.

If you’re feeling overwhelmed, it’s okay to ask for help. When you’re faced with solving a problem, you’ll need someone who can guide you through the process step-by-step. A good customer care team should consist of experienced contact-centers who are specialists in dealing with customers who have problems.

If you want to build a successful career in digital marketing, you have to be willing to learn. With this resource guide, you’ll be able to begin your journey to becoming a digital marketer and be equipped with everything you need to start creating effective marketing content.