Digital Marketing is all about marketing in the digital era. It is all about using digital technologies to connect with customers and gain maximum market share. It is the new media that combines elements of traditional marketing and web analytics, social media, email marketing, mobile marketing, and digital advertising. It is the way businesses interact with customers via digital channels (e.g., websites, social media, mobile apps, etc.).
To stay relevant in this fast-paced world, businesses must evolve and innovate in order to remain competitive.
That is why now is a better time than ever to study digital marketing. There are several online courses that you can leverage in order to gain the knowledge and skills necessary to start your career in digital marketing. Below we will outline five of the best digital marketing courses available online.
Digital Marketing: Overview
This five-day training program equips students with the knowledge and tools needed to effectively launch and manage digital marketing campaigns for medium to large businesses. During this course students will learn all about the basics of digital marketing strategy, email marketing, analytics, content creation, and much more. Students will also have the opportunity to put what they learn into practice by building a mock marketing campaign. This course is ideal for marketing professionals looking to enter the world of digital marketing or for anyone who wants to expand their knowledge.
Digital Marketing Certificate
This certificate program is ideal for someone looking to further their education in the field of digital marketing. Students will gain knowledge of all the major strategies and tools used by digital marketers. This certificate program is ideal for anyone interested in pursuing a career in digital marketing or who wants to gain a better understanding of what is entailed in implementing a digital marketing strategy.
5 day Free Trial of Hootsuite
If you’ve been looking for a simple yet effective way to gain valuable social media marketing knowledge, then you might want to take a look at Hootsuite. This social media management platform allows users to create and manage accounts on various traditional social media platforms (e.g., Twitter, Facebook, and Instagram) as well as newer platforms such as TikTok and YouTube. During the free trial, you will have access to all the features of the platform. Once you’re ready to take the course, you can purchase an annual plan which is priced at $5 monthly or $50 annually.
5 day Free Trial of HubSpot
HubSpot is a software development platform that allows users to create and manage marketing communications (e.g., emails, landing pages, blog posts, etc.) from a single source. This five-day trial version of HubSpot includes all the essential tools needed to create a marketing plan and carry out the strategy, as well as the knowledge required to do so. Once you’re ready to take the course, you can purchase a HubSpot Enterprise plan which costs $5 per user per month. The HubSpot marketing automation tool helps businesses gain greater traction by driving more traffic to their websites and social media accounts through email marketing, landing pages, and social media campaigns.
5 day Free Trial of Marketo
Marketo is the world’s #1 business software platform designed for marketing teams. It allows users to manage all the marketing related functions of a business, from lead generation through email marketing and landing page management to analytics and performance tracking. This five-day trial version of Marketo includes all the essential tools needed to carry out a full marketing plan, as well as the knowledge required to do so. Once you’re ready to take the course, you can purchase the Marketo Marketing Platform for $5 per user per month.
Become a Full Stack Developer
The best part about this program is you can study at your own pace. Once you complete the introductory lessons, you can jump right into the interactive exercises. At the end of the day, you’ll have a portfolio of completed projects that you can show off to employers.
Choose the Right Location
It is important to choose the right location when registering for an online course. For best results, you should choose a physical address that is close to the one you use for emailing courses and textbooks. When choosing a location, make sure that the neighborhood is safe, that there are no traffic jams nearby, and that the neighborhood is easy to get to. If you’re taking an online course in a city you don’t live in, then you might want to consider paying for a local tutoring session once you get stuck on a difficult concept or assignment. With distance learning, you’re on your own for much of the learning process. However, if you’re doing this while working full-time, then you might want to consider finding a way to get a tutor or take a course in a nearby city. You can also ask other students if they can help you with the homework.
Above all, make sure that you’re comfortable with the location. If you’re not, then it’s probably best to look for a different location. You can also ask the school if they can schedule a campus visit for you to meet the instructors and get a feel for the quality of education. This will also give you a good idea of whether or not this is the right course for you.