Online events are becoming an essential part of any business plan. Hosting a webinar or providing a live online course is a fantastic way to stay connected with potential customers, expand your knowledge, and make some money along the way.
If you’re looking for a simple and streamlined way to deliver value to people who want to learn more about your product or service, consider online events as a way to go.
Keep reading for information on how to host your own online event – including tips on marketing, promotion, and making money from your online course!
Why Online Events Are Popular Now
Wellness blogger and certified business coach Beth Kanter says that as more people become comfortable working remotely and enjoy the flexibility of working at any time, they’re seeking out the opportunities that come with it.
“Workers are having a hard time spending time with their families, exercising, and socializing because of the pandemic, and they’re turning to their technology for entertainment and information,” she says.
According to LinkedIn, there are now more than 171 million remote jobs in the U.S., and more than 40 million of those jobs (24%) are in marketing or communications. (LinkedIn)
So it’s no wonder that businesses are realizing the value of online events – it’s a great way to reach and engage with potential customers who might not have given your company a thought.
How To Host An Online Event
Anyone can host their own online event, no matter the size or budget. All you need is a computer, an internet connection, and the will to engage with your audience.
The first step to hosting a successful online event is choosing the right platform. Eventbrite offers a free platform that you can use to create and launch your event. You don’t need to commit to hosting the event on their platform – you can always move it to another after you’ve launched.
The next step is to define your event’s purpose, structure, and goals. You only have a few minutes to grab the attention of your attendees, so make sure that each element of your event’s design reflects its purpose and goal. You can use a tool like Mind Meister to help you brainstorm ideas for your next marketing campaign.
Tips On Marketing Your Event
Marketing yourself and your event effectively is a fantastic way to ensure that people know about it and want to learn more. However, since you don’t have a high budget and you want to keep the cost down, what can you do? Consider these tips on effectively marketing your event.
Use Online Channels To Get The Word Out
The easiest and most cost-effective way to market an event is through online channels. (Shutterstock)
You can set up a web page for your event with all the necessary information and links to other sites. Be sure to use keywords throughout the content, and make sure that the material is relevant to your target audience.
One of the best things about digital marketing is the flexibility it provides. You can promote your event virtually anywhere – from social media platforms to websites to emails. And, if you’re using the right platform, you can even track the success of your campaign from click to conversion to buy.
In the meantime, you can use your website, social media, and email to keep in touch with potential customers and engage with them on a more personal level. This will help you build a stronger connection and establish trust – both of which are crucial for converting a lead into a customer.