In today’s world, online learning is completely acceptable and commonplace. Massive open online courses (MOOCs) have turned teaching into a competition of knowledge, where everyone has a voice and an opportunity to learn something.
MOOCs differ from traditional courses in a number of ways. First, there is no need to take the course in person. Second, there is no prerequisite knowledge needed to take the course. Third, the price is right. Finally, you can learn at your own pace and fit it around your existing schedule.
If you’re looking for a new way to learn digital marketing, consider taking one of the many MOOCs available on the subject. You can learn digital marketing from the comfort of your home or office, at any time that’s convenient for you. When you complete a MOOC, you’ll receive a digital certificate of completion, verifiable through an online audit.
Top-rated programs for digital marketing
A few of the online courses we recommend for digital marketing specialists cover all of the basic skills required to do the job effectively. These programs are a great place to start if you’re completely new to the field or if you’re looking to refresh your skillset.
Master Digital Marketing: You Completely Redesign Your Career
If you’re looking to really dive into the field and become an expert, you can’t go wrong with this one. The course will help you develop a complete career strategy, including a solid marketing plan and a daily schedule. You’ll also get access to a personal tutor who will be available to you via email and phone calls to answer any questions you may have.
Online Marketing Fundamentals For Busy People
If you’re looking to take your knowledge of marketing and communications and put it to use right away in a practical setting, consider this option. The online marketing fundamentals for busy people program is ideal for those who want to get in and out of the classroom as quickly as possible and still get the information they need.
The Complete Digital Marketing Course For Beginners
If you’re looking to get a solid foundation in digital marketing and don’t want to spend a lot of time going back and forth between classrooms and doing online homework, this is the course for you. You’ll get all of the same knowledge you would from a typical classroom course, but you’ll learn it in an asynchronous fashion.
You’ll have access to all of the content via a free membership, which gives you unlimited access to all of the same information as paying customers. You won’t have to spend hours trying to follow the material, as much as you would in a traditional classroom. Instead, you can take your time and study the information when you have a few spare minutes.
Get A Jump On The Job Search With These Free Courses
These courses will help you get a leg up on the competition for that dream job you have waiting for you. Whether you’re looking for a change of pace from the daily grind or want to make a permanent shift to a more creative field, these courses will help you get there faster and with a skill set that will make you a more attractive candidate.
What Is Digital Marketing?
Digital marketing is a form of marketing that uses digital technologies (such as websites, blogs, and mobile apps) to connect with and engage with customers. It typically involves the use of marketing analytics and measurement tools to track the success of marketing activity.
While marketing has always been about convincing people to buy your products or services, digital marketing evolves this goal to include the building of a community around the brand. Instead of focusing on a single sale, digital marketers regard each interaction with the customer as a potential transaction.
Why Is Digital Marketing Important?
From a purely practical standpoint, marketing is extremely important. The global marketing spend is projected to hit $16 billion by 2020.
Digital marketing is an important part of this figure, as digital marketing spend is expected to hit nearly $5 billion worldwide, exceeding the spending in traditional marketing and social media.
When marketing and advertising were primarily focused on print and television, these methods of marketing were considered ‘traditional’. However, as platforms like social media have developed, so has digital marketing.
The importance of digital marketing becomes more apparent when you consider all of the different types of marketing available online.
While organic, or unpaid traffic, leads generated from website content is considered free marketing, paid advertisement is considered paid marketing. Paid marketing includes things like pay-per-click ads, cost-per-mile ads, and sponsorships. It is considered paid marketing when you pay for the space on a search engine’s results page where your ad appears.
Social media marketing, which is considered one of the subsets of digital marketing, is all about using different platforms and engaging with your audience there. Facebook, Twitter, and LinkedIn are all considered social media platforms.
How To Become A Digital Marketer
If you’re looking to get in the field and start your career, you can’t go wrong here. This is one of the top-rated digital marketing certificate programs, with a 4.9 out of 5.0 rating from students. Develop a winning attitude, learn the basic skills, and you’ll be able to start a successful career in the field.
Top-rated Programs For E-commerce
If you’re looking to get an in-demand job within the e-commerce industry, check out these top-rated programs. All of the courses below are from highly-acclaimed institutions, with four or five stars on the review site. Many of these programs even provide live coaching and one-on-one mentoring, so you can get a leg up on the competition.
E-commerce Marketing & Management
If you’re looking for a course that will help you become the manager of an e-commerce store, this is the one for you. The e-commerce marketing & management program is an ideal choice if you’re looking to gain experience while also receiving a formal education. You’ll learn everything from marketing strategy to e-commerce store setup and management.
E-commerce Analytics
If you’re looking for a course that will help you interpret data and pinpoint marketing effectiveness, consider this option. The e-commerce analytics program is ideal for anyone looking to enter the field and is a good choice for those who want to become full-time analysts. You’ll learn how to set up and manage a data warehouse, as well as how to apply marketing and business analytics to e-commerce.
Business Analytics For Non-Experts
If you’re looking for a course that will help you understand the basics of business analytics, this is the one for you. The business analytics for non-experts program is a great choice for those who want to get a taste of the field without having a formal background in business. You’ll learn how to set up and manage a business data warehouse, and how to apply analytics to improve business performance.
Customer Experience Management (CEM)
If you’re looking for a course that will help you become the expert you need to lead a team of customer experience managers, this is the one for you. The customer experience management program is ideal for those looking to enter the field and wants to specialize in this area. You’ll learn how to set up and manage a business data warehouse, designing a customer journey, and how to analyze customer behavior.
Digital Marketing Workflow
If you’re looking for a course that will help you design a marketing workflow, this is the one for you. The digital marketing workflow program is an ideal choice for those who want to enter the field and specialize in marketing workflows. You’ll learn how to set up and manage a business data warehouse, creating marketing workflows and applying workflows to automate different types of marketing tasks.
Get A Jump Start On The Job Search With These Free Courses
These courses will help you get a leg up on the competition for that dream job you have waiting for you. Whether you’re looking for a change of pace from the daily grind or want to make a permanent shift to a more creative field, these courses will help you get there faster and with a skill set that will make you a more attractive candidate.