You’re looking for a free digital marketing course, but don’t want to commit to a brick and mortar institution? No problem! Here’s a list of seven ways to get a digital marketing course and not have to commit to a lengthy degree program.
1. Start A Blog
Blogs are a great way to learn how to market yourself and your products online. You can take advantage of the fact that people are often more willing to listen to what others have to say rather than what you’ve been told. Having a blog that you update regularly is a great way to establish thought leadership and gain credibility in your industry. It also takes very little effort to maintain. If you already have a blog, then take advantage of the fact that you can incorporate your learning into the content you’re already producing.
2. Start An Online Store
If you’re looking to make money online, you don’t necessarily have to go through a website to do so. You can start an online store from the ground up and sell your own products (such as affiliate products or dropshipped products). Running an online store doesn’t require specific business knowledge, and it can be an easy way to get your feet wet. You’ll need to learn how to market and sell your products, but that can be done through online courses like digital marketing.
3. Build A Brand
Once you’ve started building a following on social media, you can move on to the more traditional method of marketing and brand building. Using your blog or website to gradually introduce your brand into the public eye can be a very effective way to gain credibility and make an impact. Building a brand doesn’t happen overnight, but it can be a slow and steady process.
4. Take Advantage Of Free Blogging Platforms
There are dozens of free blogging platforms out there that you can use to grow your audience and establish yourself as an industry expert. Some of the biggest names in tech have created their own blogging platforms with the specific goal of making it easy for anyone to get started blogging and to have an impact. WordPress, Blogger, and Medium are just a few examples of popular blogging platforms that you can download and use for free.
5. Network With Other Experts
The key to establishing yourself as an expert in your industry is by associating yourself with other industry experts. By regularly contributing to prominent blogs in your space and establishing yourself as an authoritative voice in your industry, you’ll gain credibility with potential customers who might not necessarily believe what you’ve say. Being a regular contributor to these blogs can also help you establish yourself as an expert in your industry. For example, if you’ve written an in-depth piece about SEO for small business owners, but you haven’t published any content in years, then you might not have the online presence you deserve.
6. Attend Webinars And Conferences
Attending webinars and conferences is one of the best ways to learn anything and establish yourself as an expert in your industry. Whether you’ve gone to a traditional academic institution or you’ve decided to learn through self-guided online courses, these are the most effective ways to further your education and expand your network.
Attending conferences is also a great way to make an impact and tell people about your blog or website. If you’ve got a platform (such as Twitter or LinkedIn), then you could use it to engage with potential customers and establish yourself as an expert in your industry. The catch is that you usually need to pay for these conferences out of your own pocket, so make sure you’re prepared to.
7. Sit Back And Learn
The final step in the process is to simply wait for customers to come to you. While we all want to be able to launch our products and make an instant impact, the reality is that it rarely works that way. Instead, you have to build your reputation and establish yourself as an expert in your industry. With a little bit of luck, time, and a lot of learning, you might just be able to make your dreams a reality.