Digital Marketing Course Online by Google: What You Need to Know

Online learning has changed the world. Thanks to the internet, anybody can access a university education from the comfort of their home. This online learning revolution has allowed for a third paradigm shift in modern history: away from brick and mortar universities, and towards online education. Not only can you learn online, but the content is also constantly updated and revised to keep pace with the latest trends and best practice.

For marketers, this presents a whole new world of opportunity. With so many online marketing degrees to choose from, it’s essential to do your research before committing. In this article, we’ll discuss what you need to know about one of the most respected online marketing degree providers, Google Digital Marketing Course.

The Basics

To start with, let’s cover some of the basic details about Google Digital Marketing Course. The platform provides a variety of flexible learning options, so you can study while working or even when you’re travelling. Additionally, Google Digital Marketing Course offers a certificate of completion, so you can prove to potential employers that you’ve mastered the subject material.

One of the biggest draws of Google Digital Marketing Course is the affordable price. While traditional universities can charge hundreds of dollars per year, Google offers in-demand courses for as little as $2.95 per day. Even better, some of the top rated courses only require a one-time payment of $19.95, with additional payments made towards your tuition through an online learning platform. This reduces the overall financial burden for the student. Especially beneficial for those without a lot of disposable income.

The Specializations

Now, on to the good stuff – the specializations. Google’s online marketing degree platform is split into five different specializations. Each specialization is broken down into multiple streams, allowing you to further specialise in areas of your interest. For example, let’s say you are a marketer with an interest in e-commerce. You can begin your studies by taking the E-commerce Marketing Specialization, followed by the E-commerce Operations Specialization. By taking a specialization, you’ll gain access to courses that help you in that area. Additionally, you’ll have a special area of study called a Research Specialization, where you can use Google Analytics, web traffic, and other tools to conduct research and analytics-based projects.

If you want to read more, here’s the list of specializations:

  • Digital Marketing
  • E-commerce Marketing
  • Mobile Marketing
  • Online Marketing Strategy
  • Search Engine Optimization
  • Social Media Marketing
  • Video Marketing
  • Web Analytics
  • Web Design
  • Web Management
  • Programming (C+)
  • Programming (Java)

Flexibility

Flexibility is one of the major things that make Google’s digital marketing course so attractive. The platform is very accommodating, offering you an array of courses that you can study at your own pace. Additionally, you can mix and match your courses to build a custom curriculum that suits your exact needs. For example, let’s say you’re an entrepreneur who wants to focus on web design and programming. You can study web design in its entirety, but then double up by taking a course in programming. Not only does this give you a well-rounded education, but it also means you can immediately apply the knowledge you’ve acquired to a real-life setting.

Accreditations

Accreditations are another great thing about Google’s online marketing degree. The platform holds the same value as a traditional university – providing a reputable qualification – but without the hefty price tag. Additionally, Google boasts that over 90% of their graduates will find jobs within six months of completing their studies. Furthermore, with over 20 years of experience, Google is also a certified B-Corp, which means they adhere to good business practices.

What Will You Learn On the Degree Course?

If you’re curious as to what you’ll learn on Google’s Digital Marketing Course, here’s a short list of everything you’ll learn (subject to change):

  • Web Analytics
  • Programming (Java)
  • Programming (C+)
  • Marketing Management
  • Statistical Analysis
  • Introduction to e-commerce
  • Principles of e-commerce
  • E-commerce Marketing Strategy
  • Consumer Behavior

As you can see above, Google’s Digital Marketing Course is a complete overview of all things digital marketing. It is therefore a good choice for complete beginners, or even for someone looking to refresh their knowledge. Additionally, with so many specializations to choose from, you are bound to find a course that suits your interests.

Overall, Google’s online learning platform is a great choice for anyone interested in learning more about digital marketing. In fact, considering the above, you might even say it’s the perfect choice.

To learn more, visit google.com/about/education/dm and use the form on the right to apply.