5 Best Digital Marketing Courses for Beginners in India

It’s 2020, and the world of digital marketing is evolving at a fast pace. Once considered a specialized field for marketing gurus, digital marketing is becoming more accessible to all marketers. No longer do you need to have a background in digital marketing to enter this exciting field. Many established companies now offer specializations in digital marketing courses, which you can study in either India or internationally.

When it comes to embarking on a career in digital marketing, you have a number of options. You can earn a digital marketing certificate that allows you to take online courses in the field. You can also choose to learn through MOOCs (Massive Open Online Courses) or to attend college classes directly from a top-rated provider. If you’re looking for the best digital marketing courses in India, here are 5 options that we recommend.

The Basics Of Marketing

You don’t need a fancy degree to enter the field of marketing, but you’ll definitely need a firm grasp of the basic principles. To that end, here are some of the most essential things you should know about marketing:

  • Branding
  • Marketing Channels
  • Digital Marketing
  • Analytics

You’ll start your studies by learning about branding. A brand is essentially the sum of everything a business stands for. It can be a promise of value, trust, and consistency. A brand is like a fingerprint – it can never be replaced by another. To learn more, visit this link.

Digital Marketing Specializations

If you’re looking for a specialization in digital marketing, here are some of the most in-demand industries:

  • Search Engine Marketing (SEM)
  • Search Engine Optimization (SEO)
  • Content Marketing
  • Inbound Marketing
  • Performance Marketing

SEM is the procedure of gaining publicity for your chosen brand or product through paid ads on search engines like Google or Bing. If you’re interested in pursuing this specialty, here are some of the courses that we recommend:

1. SEM & SEO For Absolute Beginners

If you’re entirely new to the field of marketing and want to pursue this specialization, then this is the course for you. We recommend starting with SEM & SEO For Absolute Beginners from The 3 Diploma Programs because it’s the only one of its kind. This training program is designed for beginners, but even advanced marketers will find it challenging and rewarding. You don’t need previous experience to get started, but you will need to make sure that you follow the course material carefully. With this program, you’ll not only learn the foundations of SEO and SEM, but you’ll also be able to practice applying what you’ve learned.

2. Online Marketing

If you’re looking to advance your career in online marketing, here are some of the most in-demand industries:

  • E-commerce
  • Display Advertising
  • Product Review Blogging
  • Content Marketing
  • Video Marketing
  • Paid Social Media Marketing

E-commerce is when you sell things (products, clothing, etc.) online. Display Advertising is when you display ads on other websites’ blogs or social media platforms. Product Review Blogging is when you independently review products and publish your reviews on your own blog or site. Content Marketing is the process of creating and distributing valuable, consistent, and engaging content to attract, retain, and delight customers.

If you’re looking to advance in this field, then consider studying for an MBA in Digital Marketing, or take up a Bachelors Online to further your education. With more than a dozen top-rated providers, there’s bound to be one that suits your needs. To learn more, visit this link.

3. Performance Marketing

If you’re looking to further your career in performance marketing, here are some of the most in-demand industries:

  • Transactional Marketing
  • Omnichannel Marketing
  • Multichannel Marketing
  • Digital Marketing
  • Inbound Marketing
  • Social Marketing
  • Performance Marketing

Transactional marketing is the process of getting someone to buy a product or sign up for a service after viewing an advertisement or engaging with a salesperson. So instead of just relying on search engines to drive traffic to your website, you can also incorporate paid advertisements into your strategy. You’ll learn about performance marketing in this course, along with marketing analytics so you can optimize your strategies and ROI (Return On Investment).

Marketing Channels

The world of marketing is constantly evolving, and with each new evolution, the field is changing. The following section will discuss some of the most important marketing channels that you should know about.

  • Search Engine Marketing (SEM)
  • Search Engine Optimization (SEO)
  • Paid Social Media Marketing
  • Display Advertising
  • Content Marketing
  • Email Marketing
  • Direct Marketing
  • Affiliate Marketing
  • Mobile Marketing

SEM is still considered the most important of the marketing channels because of its massive influence. It includes paid advertising (typically on your phone, laptop, and desktop) combined with content marketing (typically blog posts, but can include videos, infographics, and more).

If you’re entirely new to the field of marketing, then start with the basics:

Get A Certificate

If you’re looking for a certificate that will allow you to take online courses in the field of marketing, then we recommend taking Marketing Analytics from The 3 Diploma Programs because it’s the only one of its kind. This marketing analysis program is ideal for beginners because it sets you up with the basic tools needed for data analysis. You will not only learn the theory but also be able to apply it to real-life examples. 

Or Get A Full Degree

If you’re looking for a more in-depth education in the field of marketing, then consider pursuing a bachelor’s degree in marketing. You don’t need an advanced degree to enter the field, but you will need to have a solid understanding of marketing fundamentals. A full degree will also give you the opportunity to connect with more experienced professionals who can guide you in your career.

Deciding Which City To Study In

If you’re looking to further your education in marketing, then India has many great universities that offer specializations. Here are some of the best-ranked universities in the country:

  • SankaraNaukaUniversity
  • LakshmiNivasAarogaUniversity
  • Manipal University
  • St. Xavier’s University
  • IIM Bangalore
  • Aditya Birla NuCentre
  • Future Business Leaders
  • Digital Marketing

We recommend that you study in either Bangalore or Chennai because from experience, we know that there is a huge demand for professionals in the marketing field. You can also extend your studies to include a stint in Singapore if you want to work for a fortune 500 company or gain further experience.

Final Takeaway

If you’re looking to continue your education in the field of marketing or enter the field as a professional, then consider studying in India because there are plenty of opportunities for experienced marketers. For those seeking a certificate, then consider taking a specialization in digital marketing because the demand for professionals in this area is high and the opportunities are endless. Finally, if you’re looking for an in-demand career, then consider pursuing an MBA in Digital Marketing. With the right qualifications, you’ll be able to enter a competitive job market and secure a well-paying position.