Digital Marketing Certifications Online: What You Need to Know

In a world full of uncertainty, there are still many concrete answers to be found in the digital marketing sphere. Not only do you have the opportunity to grow your own knowledge and that of your employees, but you can also become a certified digital marketer. Online learning platforms have opened up many new doors for people who want to get involved in digital marketing and be seen as experts in this space. Nowadays, there are many different certification courses, all designed to help you gain in-demand skills and attain the role of a confident digital marketer.

Top 3 Reasons to Get Certified as a Digital Marketer

There are many reasons why you might want to get certified as a digital marketer, but here are the top three:

Professional Development

If you’ve been working in marketing for any length of time, you’ll know that digital marketing is a constantly changing space, filled with new opportunities, technologies, and best practices.

By getting certified, you have the opportunity to continue your development as a professional, by learning from industry experts who are recognized for their knowledge and ability to stay abreast of the industry changes.

Take the Google Digital Marketing Survey, for example. This research study examines how digital marketing experts engage with others online, what skills they use in their work, and the technologies they rely on.

The average user will spend about 90 minutes a day on social media, according to HubSpot Blogs research. So if you’re serious about becoming a respected digital marketer, you can’t afford to miss out on this golden opportunity.

Skilled In A Variety Of Platforms

If you’re interested in becoming a digital marketer, you’ll most likely be required to gain experience in a variety of platforms.

Having worked with all manner of businesses across different industries, from small to large, I can say that each one has a different approach to marketing and digital marketing. The more experience you can gain, the better. Having worked in varied platforms gives you a broader understanding of how digital marketing works, and the variety of skills and techniques you’ll need to master to be successful.

Grow Your Own Knowledge Base

A huge draw for me when it came to choosing to do the Google Digital Marketing Survey was that it allowed me to grow my own knowledge base, as I was able to network with other industry professionals, ask questions, and get some insightful replies.

In the survey, you’ll get the opportunity to benchmark your knowledge against others, and you can gain experience in analyzing marketing performance, learning new skills, and getting inspired to continually improve your game.

Why Should You Become Certified?

If you’ve decided that you want to enter the world of digital marketing, or are at least open to the idea, then there are numerous benefits to becoming certified. Below, you’ll find a short list of just some of what you can expect to gain, should you choose to pursue this route:

  • A greater understanding of digital marketing, SEO, and analytics
  • Gain valuable insights into what is working and what isn’t
  • A more in‐depth knowledge of the technologies used in digital marketing
  • A greater ability to analyze marketing performance
  • An opportunity to connect with other marketers and share knowledge
  • A chance to grow as a professional

What Is SEO?

If you’ve decided to pursue a career in digital marketing, you’ll most likely be interested in learning more about Search Engine Optimization, or SEO for short. SEO is the process of affecting the visibility of a website or web page in search results.

In simple terms, SEO is about getting traffic from search engines to your website. Generally speaking, there are four basic steps you can follow to get started with SEO:

  • Step one: Define your business and target audience
  • Step two: Create compelling content
  • Step three: Optimize your content with keywords
  • Step four: Measure the success of your SEO activities

If you are looking to gain experience in SEO, or if this is something you are interested in exploring, then I’d recommend checking out this SEO guide, where you’ll learn all you need to know to get started.

Types Of Certifications Available

If you are looking to enter the field of digital marketing, then there are many different certification programs and courses you can choose from. Some of the most in‐demand certifications out there are:

  • SEM (Search Engine Marketing)
  • SEO (Search Engine Optimization)
  • Inbound Marketing or Marketing Analytics
  • Digital Marketing

Each of these certifications, and there are many others out there, will help you gain valuable experience and prove to potential employers that you are a skilled professional.

If you are truly looking to break into the world of digital marketing, then you might be wondering where to start. Fear not! I’ve got you covered. Below, you’ll find a short list of my top recommendations for getting started as a newbie, so you can enter the field with confidence.

Get A Certificate In:

  • SEM (Search Engine Marketing)
  • SEO (Search Engine Optimization)
  • Inbound Marketing or Marketing Analytics
  • Digital Marketing

These are the four main certifications you need to pursue if you are serious about entering the world of digital marketing. If you’re looking for a career in digital marketing, then I’d highly recommend checking out these courses, as they will set you up for success, give you the skills you need, and allow you to network with other professionals in this space. Who knows? You might even make some new friends along the way, which is always a plus!