You’re undoubtedly aware of the benefits of having a digital marketing certification. Having a formal qualification shows that you have the necessary knowledge and ability to succeed in this field.

You’re also aware that obtaining such a certification isn’t easy. Many companies that offer these qualifications want you to complete a lengthy application, simply to ensure that you’re indeed able to commit the required time for study.

While this may be convenient for companies that want to hire you, it doesn’t do much good if you’re looking for true career growth. With that in mind, here are 5 things you need to know about digital marketing certification programs.

1. The Application Process Is Lengthy

Having a lengthy application process is nothing new. However, a lot of times, the amount of time we’re willing to endure is not. Many times, the amount of time we’re willing to endure is directly proportional to how qualified we believe the prospects to be. In other words, the more we believe they are qualified, the less time we’ll need to train them.

In the case of these marketing certification opportunities, you’ll need to put in the time and effort to train for the test. Even after completing the test, you’ll still need to wait for the results of the application.

For some, this could mean years of waiting. It’s not uncommon for people to spend over a decade trying to get to the point where they can qualify for a position in digital marketing.

On the other hand, there are a lot of shortcuts. Some companies will waive the application fee as part of a money-back guarantee if you agree to take a qualifying exam or complete a certain amount of online courses within a certain amount of time. This way, you’ll be able to get the certification you need and move forward with your career without having to undergo the lengthy application process.

2. The Application Process Is Not Easy

Even if you managed to navigate the lengthy application process and obtained a spot on a digital marketing certification exam, that doesn’t necessarily mean that you’ll be able to find employment in this field. The application process weeds out a lot of individuals who are overqualified for the job, and it leaves a small percentage of individuals who are underqualified. This is where a lot of the unemployment in this field comes from.

Even for those who managed to get through the application process, it’s not guaranteed that they’ll be able to find employment. A lot of freelancing and contract work goes on in this field, meaning that even when you obtain a position, it might not be stable or guaranteed. This is why a lot of professionals in this field are self-employed or work for smaller businesses.

On the other hand, there are a lot of employment opportunities in this field. You’ll simply need to find the right fit for you.

3. These Certifications Do Not Always Lead To Job Opportunities

It’s important to note that not all digital marketing certification programs lead to job opportunities. A lot of the time, these certifications don’t even guarantee you’ll be able to find employment in this field. A lot of the time, these certifications don’t even guarantee you’ll be able to find employment in this field. In fact, a lot of the time, these certifications don’t even guarantee you’ll be able to find employment in the same field as the certification.

If you obtain a digital marketing certification and decide to move into inbound marketing, for example, you’ll need to study different types of attractors, create an understanding of how marketing strategies and tactics work together, and design effective marketing programs. All of this takes time.

If you want to obtain a position in SEO, you’ll likely need to have a minimum amount of experience. Typically, you’ll need to have worked in a digital marketing agency or individually tested a few SEO theories. The list of SEO certifications is quite extensive, and most agencies offer certification upon completion of a project. This ensures they can always rely on experts to carry out SEO campaigns for them.

In the end, it’s important to remember that not all marketing certifications lead to job opportunities. It’s important to remember that not all marketing certifications lead to job opportunities. A lot of the time, these certifications don’t even guarantee you’ll be able to find employment in this field. A lot of the time, these certifications don’t even guarantee you’ll be able to find employment in this field. In fact, a lot of the time, these certifications don’t even guarantee you’ll be able to find employment in the same field as the certification.

If you decide that you’re interested in a marketing career, but don’t have the time to go through the application process just to obtain a certification, there are a few other alternatives. You could look into becoming a certified digital marketer, which will entitle you to a discount or a special on marketing materials from digital marketing agencies. You could also start your own marketing agency and obtain government-issued credentials as a representative of a marketing agency. You could also consider becoming a freelancer, obtaining your own client base, and generating your own revenue streams.

4. These Certifications Are Worthwhile

Even if you don’t end up using the knowledge you learned during training, it’s still worthwhile obtaining a digital marketing certification. A lot of the time, these certifications do teach you necessary skills that you can use even if you don’t end up working in digital marketing. A lot of the time, these certifications do teach you necessary skills that you can use even if you don’t end up working in digital marketing.

If we assume that you’re simply taking the certification to fulfill a necessary requirement for your career, then the application process is only a small piece of the total value. A lot of the time, these certifications do teach you necessary skills that you can use even if you don’t end up working in digital marketing.

For example, if you obtain a Google Digital Marketing certification, you’ll learn about SEO, content strategy, and performance marketing. Even if you don’t end up working in SEO, you’ll still be able to carry out performance marketing campaigns and review SEO strategies for content.

5. These Certifications Make You More Credentialized

Even if you obtain a position in digital marketing and have a number of online courses under your belt, continually learning is important. A lot of the time, these courses don’t end when you obtain your certification. A lot of the time, these courses don’t end when you obtain your certification. Even when they do end, they don’t always guarantee you’ll be able to stick with it for the long term.

If we assume that a typical digital marketing program takes 2 years to complete, then each course you take beyond the basic courses will add another 2 years onto the overall program. In other words, 6 months after completing your basic digital marketing training, you’ll have obtained a total of 4 years of experience in this field. At that point, you’ll be able to sit for a qualifying exam and obtain your certification.

If we assume that you’ll need to take the MCAT exam to become a doctor, then obtaining a medical degree represents a 10-year investment. Similarly, obtaining a Master of Public Health represents a 7-year investment. In both cases, you’ll need to invest a lot of time and effort to obtain a certification that will eventually lead to a better position and career opportunities. In other words, a lot of the time, these certifications don’t just represent knowledge that you can put on your resume. A lot of the time, these certifications represent a real career change and improvement in your overall position in life.

In conclusion, it’s important to remember that not all marketing certifications lead to job opportunities or improved career possibilities. However, we live in a world full of opportunities where even if you don’t land a job in digital marketing, you’ll be able to find work in comparable positions or even build on your existing knowledge and skills to launch your own marketing agency.