One of the hottest career fields right now is digital marketing. And if you’re looking to make a career change and want to do something new and exciting, getting your DM (Digital Marketing) certification could be the answer you’re looking for. Not only will you be able to secure a lucrative job, but you’ll also be able to leverage your new found skills in a professional and rewarding environment. In this article, we will teach you everything you need to know about doing your research, applying for certification and what you should expect once you’ve achieved it.
The Evolving Role Of Digital Marketing
The role of digital marketing is constantly changing and evolving. Sometimes it’s as straightforward as marketing to consumers using digital channels (most notably, paid advertising via Google Ads or Facebook Ads). However, other times it requires a little bit more strategizing. Take Google Shopping, for example. Until fairly recently, it was considered niche marketing at best. However, with the rise of platforms like Google Ads, it has grown in popularity and now provides a potentially profitable marketing channel for businesses of all sizes. Forbes has dubbed Google Shopping a “watershed moment” for digital marketing. What was once considered a sideline has now become a full-blown professional marketing channel.
Why Should You Get Your DM (Digital Marketing) Certification?
There are a number of reasons why you should get your DM (Digital Marketing) certification, but here are the top three:
- It’s a valuable credential. While it is not required by employers (they usually prefer if you have a relevant college degree), having this certification proves that you have the required knowledge to start your career in digital marketing.
- The field is highly lucrative. According to the Bureau of Labor Statistics, the median annual salary for a marketing specialist is $58,090. Of course, this number is fairly low, as the average salary for a marketing specialist is actually $78,330. However, if you’re able to secure a high-quality job in digital marketing, you’ll be able to significantly increase your earnings.
- It sets you apart from the competition. Employers usually prefer to hire individuals with a relevant education. A DM (Digital Marketing) certification proves that you have the necessary knowledge to be a marketer in the digital age. If you’re able to secure a job in digital marketing, you’ll be able to set yourself apart from the competition.
How Long Does It Take To Get Certified?
It takes about a month to a month and a half to get certified. You will be able to start the application process once you’ve determined that you’re interested in pursuing the certification. You must complete all of the required courses in the order stated here. You cannot start the application process until you’ve done so. You’ll be able to find more information on the DM (Digital Marketing) certification application here.
Are There Any Prerequisites For Getting Certified?
While it is not required, it’s a good idea to have some background in digital marketing or related fields. Additionally, it’s helpful to have a firm grasp on SEO, PPC, or pay-per-click campaigns. It would also be beneficial to gain experience by interning or volunteering for a nonprofit. With so much information available online, it’s never been easier to gain experience, and now more than ever, the demand for digital marketers is soaring.
Where Can I Go To School To Get Certified?
If you’re looking to get your digital marketing certification, you have several options. You can either get a bachelor’s degree in marketing or business management, with a minor in information systems. Then, you can apply for the DM (Digital Marketing) certification. You must complete all of the courses required for the certification in the order stated here. Once you’ve completed the required courses, you can take the certification exam. After you’ve passed the exam (you’ll be able to find more information on the certification process here), you can then have the credential officially stamped by the American Association of Advertising Agencies. You will then be able to add it to your resume.
What Do I Need To Get Certified?
To get your DM (Digital Marketing) certification, you will need the following:
- A Computer/Laptop (not a tablet or a smartphone)
- (WiFi connection is preferred, but not necessary)
- Internet access
- Credit card
- (There’s an option for training students who have poor credit)
Is There Anything Else I Should Know?
One of the biggest questions people have when it comes to getting their certification is whether or not they should study online or in a face-to-face environment. While it is not necessarily discouraged, face-to-face interaction is considered the best way to study for the certification. That being said, if you can’t commit to a face-to-face environment and need to continue your studies from home, there are certainly options available for that as well. For example, you can take online courses and then participate in live chats with instructors or classmates. You can use study buddies or professional tutors to help you along the way.
Additionally, many universities now offer online degrees, and with the continuous evolving of technology, more and more people are gaining access to higher education online. If you’re looking for a more flexible schedule, an online education could be the ticket you’re looking for. Not only will you be able to continue your studies from home, but you’ll also be able to apply the knowledge you learn to real-life situations. With so much information available online, higher education has never been more appealing.
If you’re looking to make a career change and want to do something new and exciting, getting your DM (Digital Marketing) certification could be the answer you’re looking for. Not only will you be able to secure a lucrative job, but you’ll also be able to leverage your new found skills in a professional and rewarding environment. In this article, we’ve covered everything you need to know about getting started with certification. From doing your research to what you’ll need for certification to the fees associated with getting started, we’ve covered all the bases. If you’ve been thinking about getting your DM (Digital Marketing) certification, now is the perfect time to start moving toward your goals. And, as always, if you have any other questions, feel free to reach out to us via email or call us at (888) 560-4555.