Marketing is an integral part of any business and without a proper understanding of digital marketing, you are putting yourself at a serious disadvantage. The good news is that you can obtain in-demand skills while still at home! On this blog post, we will teach you everything you need to know about digital marketing including how to become an expert.
What Is Digital Marketing
If you’re not familiar, digital marketing is the practice of marketing products or services using digital technologies (e.g., websites, mobile apps, social media, SEO, and SMM) to connect with consumers. Essentially, digital marketing is using digital technology to gain access to and engage with customers.
Since the majority of consumers research products and services online before buying them in-store, retailers can benefit greatly from digital marketing. However, not all businesses that engage in digital marketing will experience the same level of success because sometimes having a huge online following isn’t enough if you don’t know how to properly use social media to engage with and get the support of local customers.
Why Should You Study Digital Marketing?
If you’re reading this, I assume you’re wondering why you should study digital marketing. There are several compelling reasons why you should pursue this skill set. Here are just a few:
- It will make you more marketable. Employers are beginning to realize the value of a degree in digital marketing and are hungry for candidates who have a solid understanding of digital marketing principles.
- It opens up a world of job opportunities. With the rise of digital marketing jobs, there is a constant demand for people who have a background in this topic. So much opportunity, in fact, that even entry-level positions are now available!
- It will give you a better understanding of business. Being able to interpret analytics and using this understanding to inform future marketing decisions will give you a distinct advantage in understanding your customers’ needs.
- It will make you better at what you do. Being able to critically analyze marketing strategies and then apply this knowledge to improve your own performance proves that you can be an expert independent worker. And what’s better than being able to work independently?
Digital Marketing Certificate Program
If you’re looking to further your education in this topic and want to do so on your own terms, you have two options: paid certificate programs or self-paced certificates. While both provide you with a practical knowledge of marketing, the former allows you to do so in a more structured and efficient manner. The following sections will discuss these options in more detail.
Self-Paced Certificate Program
For those of you who want to learn digital marketing on your own terms but don’t have the funds to pay for a certificate program, the Self-Paced Certificate Program is for you. With this program, you’ll be able to access over 20 units of freely available content, including videos, quizzes, and more. You can also review the materials as many times as you need to until you feel you’ve memorized the content. From Digital Marketing I to Digital Marketing III (the first three modules in the Learn Digital Marketing Complete Certificate Program), you’ll receive instruction from knowledgeable industry professionals using engaging learning methods (e.g., case studies, live chats, and quizzes). In addition, you’ll have access to a community of students and instructors who are also seeking to better understand this exciting and ever-changing field.
One of the distinguishing factors of the Self-Paced Certificate Program is that it allows you to study at your own pace. This gives you the flexibility to learn at your own convenience, be it morning, noon, or night. Another advantage of this program is that since it’s self-paced, you can continue learning even after you complete the certificate, meaning you’ll always have access to a brand new learning resource.
PAID CERTIFICATE PROGRAMS
If you have the funds to invest in your education, many reputable universities, technical colleges, and trade schools offer digital marketing certificates. These programs usually consist of 3 to 6 months of structured education followed by a period of on-the-job training. Upon completing the program, you’ll be armed with a marketable skill set that can put you ahead of the competition. Here are some of the benefits of getting a certificate in digital marketing: