How to Start a Digital Marketing Bootcamp for Online Businesses

If you’re looking to enter the digital marketing field, then it’s a great idea to consider undertaking a marketing bootcamp. A marketing bootcamp is a short-term course (generally lasting around a month) that will teach you the basics of digital marketing from the ground up and get you ready to work in the field. Your bootcamp instructor will teach you the skills you need to be successful in the industry, and you’ll have the opportunity to hone your skills and gain real-world experience by working on client projects and getting in touch with potential customers.

Which Cities Should You Base Yourself In?

When setting up a marketing bootcamp, you’ll need to decide which city you want to base yourself in. There are a number of exciting cities that you could base yourself in, but if you want to succeed in your chosen field then you should consider moving to a smaller city or town. Larger cities tend to have a more advanced digital marketing community and bigger salaries too, so it’s a great place to be, but you might not have the opportunity to learn as much as you could in a smaller town. Take your pick: There’s something for everyone!

When Is The Best Time to Start A Marketing Campaign?

The best time to launch a marketing campaign is definitely now! The Covid restrictions that were in place when we wrote this article have now been lifted, so there’s no excuse not to get in the game.

But even before the pandemic, brands that understood the power of digital marketing were thriving. Thanks to all of the amazing tools that are available today, everything from marketing to outreach is possible online. So even if you’re a brand new business looking for your first customer, you can still grab that customer by launching a marketing campaign.

What Should You Study During Your Marketing Bootcamp?

If you’re looking to enter the field, then it’s a great idea to consider undertaking a marketing bootcamp. A marketing bootcamp is a short-term course (generally lasting around a month) that will teach you the basics of digital marketing from the ground up and get you ready to work in the field. Your bootcamp instructor will teach you the skills you need to be successful in the industry, and you’ll have the opportunity to hone your skills and gain real-world experience by working on client projects and getting in touch with potential customers.

Below we’ve compiled a list of the essential skills you’ll need to possess as a digital marketer. Make sure you have these skills before you start your marketing assignment, and you’ll be able to hit the ground running. Keep in mind: This is not an exhaustive list.

Marketing Strategy

Your marketing strategy determines which channels to use (e.g. SEO, PPC, Social Media, Email Marketing) and how to allocate your budget across these channels. Before you begin your assignment, it’s important to develop a marketing strategy that will form the bedrock of your marketing plan. Your marketing strategy should include the following:

  • A clear objective or goals (i.e. increase web traffic, generate interest in a new product, drive sales)
  • An analysis of the current state of affairs (i.e. what is your marketing situation at this point)
  • A marketing mix (i.e. the combination of tactics) that will give you the best results (e.g. SEO for online stores, paid social media for brands)
  • An analysis of the competition (i.e. who is your direct competition and what are their strengths and weaknesses)
  • An analysis of the current customers (i.e. who are your existing customers) in order to determine their needs and desires
  • An analysis of customer behavior (i.e. how do they behave on your site, via email, and on social media platforms) in order to determine what motivates them to action and which marketing tactics can be used to satisfy their desires.
  • An overview of your product (i.e. what is it, why should people buy it, what are the advantages/disadvantages)
  • An analysis of how previous marketing campaigns have performed (including content marketing, SEO, social media, etc.) and what worked (and what didn’t work) in past campaigns
  • Key performance indicators (i.e. what will show the results of your marketing strategy? Be specific)

Marketing (in General)

If you’ve ever worked in marketing, then this article might not seem like a huge stretch (hence the pun!). But if you’re entering the field for the first time, then it’s worth outlining the basics of marketing in general. Simply put, marketing is the process of communicating with customers about a brand or product.

Customers (or potential customers) will come in many different forms, ranging from website visitors to people who have bought your product to those who have signed up to your email list. Each one of these people or groups has a unique communication style and preferred mode of interaction, so it’s essential to understand marketing in terms of target audience segmentation and customized communications.

In today’s digital world, marketing can be distilled down to a series of skills and tactics that can be mastered and applied to your advantage. Below we’ll identify these skills and tactics.

SEO

Search engine optimization (SEO) is the practice of improving the ranking of a website or blog in search results for a given keyword or keyword combination. There are several techniques and tactics you can use to gain a better understanding of how SEO works, including but not limited to the following:

  • Keyword research
  • On-page SEO (i.e. On-site Optimization)
  • Off-page SEO (i.e. Link Building)
  • Content creation
  • Social media marketing
  • Video marketing
  • Paid social media
  • Email marketing
  • Affiliate marketing
  • Blogging
  • Manual SEO

PPC (Pay Per Click)

Pay Per Click (PPC) marketing is akin to SEO in that it relates to the optimization of web content. The difference is that with PPC, you’re paying for each click on your ads (rather than optimizing for free). For that reason, the ROI of a PPC campaign can be quite high. In 2018, Google AdWords spent US$16.67 on average for each user visit.

There are several types of PPC campaigns you can run, including but not limited to the following:

  • Display ads
  • Shared buttons
  • Video ads
  • Mobile app ads
  • Remarketing
  • Link ads
  • Product searches

Social Media Marketing

With Social Media Marketing, you’re essentially taking out ads on social media platforms like Twitter and Facebook to promote your business. Ads on social media can be quite inexpensive (especially compared to other online marketing channels). This type of marketing is great for establishing a brand identity, creating awareness about your product, and gathering feedback about your business. In addition to the above, you can use social media to engage with your current and potential customers via the following platforms:

  • Facebook
  • Twitter
  • Instagram
  • Snapchat
  • LinkedIn
  • Xing
  • Google+
  • Pinterest

Content Marketing

Content Marketing is a form of marketing that involves creating and distributing informative and engaging content to attract, retain, and motivate customers. Some of the content you’ll need to create includes the following: