Are you looking to further your knowledge in the digital marketing field? Do you want to be able to change jobs and become financially independent? Or, perhaps you’re eager to make a significant impact in your community and have social responsibility as a part of your professional life. In any case, a bachelor’s degree in digital marketing can teach you the necessary tools to be successful in your endeavors. But, before you begin your studies, it is important that you are aware of the following issues.

Why Bachelor’s Degree In Digital Marketing?

There are many reasons why a bachelor’s degree in digital marketing is a wise move, even if you plan on entering the workforce straight out of school. First and foremost, the demand for digital marketing professionals is expected to grow 23% year from 2020 to 2025, which is more than any other sector according to the U.S. Bureau of Labor Statistics.

A bachelor’s degree in digital marketing can also be a springboard to further studies. According to the University of Texas at Dallas, having a higher education can help you land a job in the field, but beyond that it also gives you access to more opportunities.

In 2021 alone, there are more than 300,000 job openings in the U.S. for marketing managers, a role that encompasses both marketing and operations for a business. With more and more companies moving toward online marketplaces and social media channels, marketing managers will need to have a good understanding of email marketing, social media, and digital marketing methods.

Bachelor’s Degree In Digital Marketing: Career Pathway

The demand for marketers with a bachelor’s degree is high enough that there are likely to be opportunities for you among the many graduates. While most marketing managers start their careers in paid positions, such as marketing leadership or marketing management, you may decide that you want to further your education and learn the theory behind marketing.

According to the U.S. Bureau of Labor Statistics, there are more than 300,000 job openings for marketers and marketing managers in 2021. While you may start your professional career in a marketing role, you can use your degree to further your education and land a job in corporate marketing or marketing management. You may also decide to pursue a career in pharmaceutical marketing, a field that grew 17% from 2019 to 2020.

If you’re looking to get into the field, a bachelor’s degree in marketing can put you ahead of the competition. But, beyond that, it can also provide you with a well-rounded education that can set you up for a successful career.

What Will You Study?

Like any other bachelor’s degree student, you’ll need to declare what you’re studying before the start of each semester. According to the University of Texas at Dallas, the most popular concentrations in the field are as follows:

• Marketing analytics
• Marketing communication
• Social media management
• Digital marketing analytics
• Digital marketing management
• And many more…

You may also want to consider taking a minor in business, economics, or marketing. The more you know, the better off you’ll be in your career.

As you are studying to become a marketing professional, you’ll need to keep your eyes open for job opportunities in your chosen field. According to the Marketing Management Association, 80% of the jobs available in 2021 are in non-administrative roles, such as sales, marketing, and management.

Your first step in the job search process should be to create a profile on a reputable job board, such as digital marketing job board Dmily, which can help you find your next job in no time. But, beyond that, you should consider taking advantage of networking events, especially those that allow you to meet with employers.

Is A Bachelor’s Degree In Digital Marketing Worth It?

While a bachelor’s degree in digital marketing may not seem essential for those entering the workforce, it can definitely be a wise investment for those who plan on furthering their education. First of all, the demand for marketers with a bachelor’s degree is high enough that there are likely to be opportunities for you among the many graduates. While most marketing managers start their careers in paid positions, such as marketing leadership or marketing management, you may decide that you want to further your education and learn the theory behind marketing.

Like any other bachelor’s degree student, you’ll need to declare what you’re studying before the start of each semester. According to the University of Texas at Dallas, the most popular concentrations in the field are as follows:

• Marketing analytics
• Marketing communication
• Social media management
• Digital marketing analytics
• Digital marketing management
• And many more…

You may also want to consider taking a minor in business, economics, or marketing. The more you know, the better off you’ll be in your career.

As you are studying to become a marketing professional, you’ll need to keep your eyes open for job opportunities in your chosen field. According to the Marketing Management Association, 80% of the jobs available in 2021 are in non-administrative roles, such as sales, marketing, and management.

Your first step in the job search process should be to create a profile on a reputable job board, such as digital marketing job board Dmily, which can help you find your next job in no time. But, beyond that, you should consider taking advantage of networking events, especially those that allow you to meet with employers.