The line between marketing and digital marketing has blurred, with many tactics now living in the digital sphere. However, just because a tactic is digital doesn’t mean it has to live in the digital sphere – in fact, there are many similarities between the two, which makes understanding the differences all the more necessary.
First, let’s discuss what is the difference between digital marketing agency and SEO:
SEO vs. Digital Marketing Agency
SEO stands for “Search Engine Optimization,” and it is a form of marketing that ensures your website shows up when someone types in your specialty into the search bar of a major search engine. When someone clicks on your result, they usually end up on your website. Your goal as an SEO is to have more people use your product or service, which in turn, means more sales. You can follow the simple steps below to get started with SEO for your business.
- Make a list of all the keywords and phrases your target audience might use to find your product or service.
- Create content that is relevant and includes those keywords and phrases.
- Put those keywords in your URL, file names, and captions.
- Build links to your content from authoritative websites with high domain authority.
- Monitor and measure the performance of your campaign regularly.
Now, to be clear, there are a lot of similarities between SEO and digital marketing agency. Let’s review a few of the most prominent ones.
You might assume that the first step in the digital marketing process is researching keywords; however, that is not necessarily the case. According to HubSpot Blogs research, only 45% of executives in digital marketing plan to focus on keyword research in the coming year, down from 55% last year.
So, while doing some keyword research is still important, learning to manage keywords throughout the whole content creation and distribution process is becoming more important.
Creating content to distribute through digital channels is another area that needs to be taken seriously by marketers. Today, people are discovering new content through various means, such as ads, social media, and search engines. Since people are getting most of the content they need for free or for a cheap price, marketers must ensure their content is valuable and has high quality.
According to a survey conducted by HubSpot Blogs, only 28% of executives plan to increase their content creation in the next year, down from 36% last year. However, 9% plan to decrease the amount of content they create, while 56% aren’t sure.
The way content is distributed online changes every day, and marketers need to keep up with it. As we’ve discussed above, people are getting most of their content for free or for a cheap price, so distribution channels such as email, social media, and search engines become even more important.
According to HubSpot Blogs research, only 28% of executives plan to increase their distribution of content in the coming year, down from 37% last year. However, 12% plan to decrease their distribution of content.
So what is the difference between digital marketing agency and SEO? SEO is purely about putting keywords in your content, while the other steps mentioned above are about creating high-quality content for digital marketing. If you’re wondering what the difference is between organic SEO and paid SEO, here’s a better explanation:
Organic SEO vs. Paid SEO
“Organic” SEO is all about putting keywords in your content naturally, without using paid methods to try and boost your rankings. According to HubSpot Blogs research, only 30% of executives plan to invest in organic SEO, down from 35% last year.
On the other hand, “Paid” SEO is about using paid methods to try and boost your rankings. To learn more, check out this informative guide to SEO.
If you’re wondering what the difference is between digital marketing and SEO, here’s a good explanation:
Marketing Vs. SEO
With all the differences between the two, it is important to keep in mind that marketing (which includes SEO) is a broader term that can include both.
In general, marketing is about creating awareness about your product or service, while SEO is about optimally placing your product or service in the marketplace through the use of search engines.
What Is the Difference Between Brand Marketing and Commerce Marketing?
The differences between brand marketing and commerce marketing aren’t always easy to define. In fact, the two can get a little bit blurry.
“Brand marketing” generally refers to advertising and promoting a product or service by comparing it to other products and services. For example, if you were to create a brand marketing campaign for Coca-Cola, you would compare their product to other beverages and explain why you believe your product to be superior.
“Commerce marketing”, on the other hand, tends to focus more on the commercial aspects of a product or service, such as pricing, distribution, and sales. A good example of commerce marketing would be a brand campaign for Jeeves, a luxury men’s wear brand.
The fact that they are both types of marketing, however, doesn’t mean they are the same. Brand marketing and commerce marketing can be extremely different, even when applied to the same product or service.
For example, when you’re promoting a new television show, a brand marketing campaign might consist of airing various commercials for different brands of television sets, while a commerce marketing campaign would typically focus on the price, display, and packaging of the sets themselves.
The bottom line is this: you need to understand the differences between these terms, as they can each have a distinct interpretation. Brand marketing is often associated with promoting a product or service by comparing it to other products and services, while commerce marketing more often focuses on the commercial aspects of a product or service – including pricing, display, and packaging.