Digital and Online Marketing Courses – Which One Should You Take?

With the Covid restrictions becoming less intense, people are looking for ways to continue their education and learn new things. One of the best things you can do for yourself and your career is to take a digital marketing course. Not only will it teach you marketing skills and strategies to help you become more effective at marketing on LinkedIn, but you’ll also learn about the theory behind digital marketing, which will help you understand what is happening and why.

If you’re deciding which degree to pursue, keep in mind that while some institutions offer specialized degrees in digital marketing, others typically offer general business degrees with a marketing focus. Deciding which one to pursue will largely depend on your career aspirations and goals. The following are a few things to consider when deciding which business degree to pursue.

The Demand For Digital Marketers

One of the big changes since the start of the year is that employers are actively looking for digital marketers. According to a recent job posting from Microsoft, the company is looking for experienced digital marketers to join their team. The role involves developing marketing strategies and programs for existing products and services as well as creating digital marketing content such as blogs, webinars, and emails to attract, engage, and convert audiences.

This is in contrast to traditional marketers, who are often required to design marketing campaigns for new products or services and manage those campaigns through to completion.

The demand for experienced digital marketers is also being fueled by rising customer engagement with digital marketing tactics such as social media and email marketing. In 2020, marketers spend about 90% of their time (4 hours and 59 minutes) communicating with customers through digital means (LinkedIn report).

The Importance Of Digital Marketing

One of the main reasons employers are looking for experienced digital marketers is that they recognize the importance of digital marketing in today’s society. In fact, a recent Google search revealed over 300,000 results for the term “digital marketing,” with many high-ranking articles discussing the topic in depth.

If you’re looking to enter the workforce and want to gain valuable marketing skills, a digital marketing course will put you ahead of the competition. Not only does it teach you the skills you need to succeed in this field, but it also helps you understand the theory behind digital marketing and how it can be applied to marketing strategies and tactics.

The Changing Landscape Of Online Marketing

Another major change in the online marketing landscape in 2020 is the shift to digital marketing. According to HubSpot Blogs research, over 80% of marketers plan to spend more on digital marketing in the next year, and that includes those currently in traditional marketing roles.

This is in contrast to the previous year, when nearly 70% of marketers planned to spend less on digital marketing. Despite the shift to digital marketing, over 85% of online marketers still use traditional methods such as SEO, PPC, and content creation to grow and engage audiences.

These are all traditional online marketing strategies, which means they fall under the category of digital marketing. While some marketers are shifting to newer methods, such as content curation and influencer marketing, the vast majority are sticking with the tried and tested; it is important to note that this doesn’t mean that these tactics don’t work! In fact, many are still extremely effective, especially when implemented correctly.

Theories And Concepts You Will Study

The important thing to consider about a digital marketing degree is that you will learn a lot more than just marketing techniques. You will also study the theory behind digital marketing and how it can be applied to various strategies and tactics. Some of the topics you will study include:

  • Digital Marketing Metrics
  • Online Marketing
  • Marketing Research
  • Web Analytics
  • E-commerce
  • SEM (Search Engine Marketing)
  • PPC (Pay Per Click)
  • Copywriting and Content Strategy
  • Online Marketing Campaign Management
  • Social Media Marketing
  • Mobile Marketing
  • Marketing Automation
  • Brand Management
  • Distribution Channels
  • Strategic Marketing
  • Marketing Execution

This is a really great option for those who want to become more confident marketers and learn as much as they can about the subject. Not only does it give you an advantage in the job market, but it also helps you develop lifelong friends – not to mention the fact that you can continue your education through online learning platforms, which have plenty of resources available.

If you’re not certain which business degree to pursue, a digital marketing course will give you a good foundation for further study. Not only will it set you up for future job opportunities, but it will also provide you with valuable knowledge and experience that you can use to improve your personal and professional life. So, if you’re looking to shake off the shackles of your Covid restrictions and continue your education, consider pursuing a digital marketing degree.