Facebook is arguably the most prominent social media platform, and it continues to evolve as more people prefer to spend their time there rather than on other networks. While Facebook is a goldmine when it comes to consumer data, marketing on the platform can be tricky. According to HubSpot Blogs research, 13% of consumers think that “liking” and “sharing” are synonymous; 15% believe the former is “a compliment” compared to the latter.
If you’re looking to engage with your audience on Facebook, this can be a little difficult to do with the right messaging. After all, you might want to encourage people to “like” your content but also want to make it clear that “sharing” is a compliment. It’s not uncommon for brands to have competing interests when it comes to social media, and this is something you need to keep in mind if you’re looking to develop a strategy for the platform. In this article, we’ll discuss the difference between “liking” and “sharing” on Facebook, along with the nuances that come with each.
To begin with, let’s take a quick look at the definitions of “likeness” and “sharing.” From the Merriam-Webster Dictionary:
“likeness” (adjective): resembling or characteristic of someone or something