In the past, people would buy printed catalogs and go to a store to find items from holiday seasons such as christmas and thanksgiving. However, with digital marketing Bureaus helping businesses to grow through the use of online marketing techniques, digital catalogs were created to give customers the opportunity to choose what they want and need without leaving the comfort of their homes.
MailChimp is one of the biggest names in digital marketing and list marketing, with over 2.7 million subscribers. The service allows users to create custom emails and send them to potential customers without needing to own a server. Users can design their own emails and choose from a range of templates to make content look as good as possible. Since templates can be very limited, users are encouraged to create something original. The tool also integrates with social media accounts such as Twitter and Facebook to allow users to post delivery notifications to their followers.
HubSpot is a software and marketing platform that focuses on helping businesses to communicate with their customers and the public via email marketing, web pages, and social media channels. The service allows users to set up email campaigns in a matter of minutes, with automated follow-ups, and can even set up marketing schedules that will send out emails at preset times.
HubSpot’s popularity comes from its detailed analytics features, which track the open rates, click-through rates, and unsubscribe rates of each email in real-time. This lets businesses monitor their performance and make changes as needed. The tool also works with social media channels like Facebook and Twitter to let businesses stay in touch with their customers even when they’re not using the main email service.
Automated Email Communications
Though HubSpot’s main purpose is to assist with customer communication, the tool is also becoming a popular choice amongst marketers with automated email communications. This category covers software and services that will send out automated emails on your behalf with varying contents (mostly just plain text at the moment). Some of the more popular software under this category includes:
- Active Campaign
These products range from very simple to advanced email marketing tools and come with a free trial or limited demo so businesses can test out the functionality and see how they integrate with other platforms and systems. Keep in mind that most of these products are for marketing purposes only and don’t provide any sort of customer support if you run into problems.