Launching an online store is a dream for many retailers. The ability to sell products directly to customers across the globe is both exciting and daunting at the same time.
You might be wondering how you can make your store stand out from the competition, how you can get more sales, and what type of marketing strategy will bring in the greatest amount of customers. It’s true that there are many ways to approach marketing a business online, but not all strategies will work for your store.
Personal Stops At The End Of The Day
One effective method to market your store is to follow what’s known as the “inbound methodology”. This strategy focuses on providing valuable content that will interest and entice customers into making a purchase. When someone lands on your site, you want them to engage with your content and ideally discover some kind of benefit from doing so. This content might be in the form of a case study, an informative blog post, or a video that teaches customers something new.
When someone finds a blog post that’s helpful and entertaining, they’re more likely to sign up for the retailer’s email list and eventually make a purchase. The idea is to provide useful and engaging content that encourages people to do business with you rather than your competition.
Use Long-Tail Keywords
In addition to informative content, you might want to consider creating some quick-hitting blog posts to draw in visitors and encourage them to convert to buyers. You can use these blog posts to target long-tail keywords that are relevant to your store. When someone types in a keyword and lands on your site, you want them to be able to find what they’re looking for immediately.
For example, if your store sells women’s clothing, you might want to target keywords such as “women’s clothing trends”, “top-selling styles”, and “fabric alternatives”. When someone uses these keywords in the search engines, they’ll discover your blog post about fashion trends. If you write a quick-hitting blog post that targets these keywords, you’ll increase your chances of appearing in the organic search results for said keywords. If your post gets a ton of views, you’ll see a jump in your site’s overall rankings.
To find the right keywords, use a tool like Google Keyword Planner. With this tool, you can enter your keywords and see the estimated search volumes for each of them. From there, you can select the ones that you think are most suitable for your store and begin incorporating them into your content.
Build A Community
If you really want to grow your store’s customer base, you should consider creating a space that’s dedicated to discussion.
You can do this by hosting online forums that are themed around topics related to your store. For example, if you sell kitchen appliances, you might want to host an online forum where customers can discuss kitchen appliances. Or if you sell cell phone cases, you might want to create an online forum where customers can discuss the various features of the latest models.
If you have an eCommerce store with a blog, you can use the two platforms (blog and eCommerce) to build a community. Your blog posts can function as event calendar entries that list upcoming events and specials at your store. And when someone clicks on an event, they’ll be taken to a page that lists all the items that will be on sale during that time frame. Plus, you can have forums where customers can discuss topics related to your store. And when someone asks a question in one of these forums, you can answer them directly from the blog.
Forum discussion is one of the best ways to create a community because it allows you to have a 1-on-1 conversation with potential and existing customers. You can give customers the inside scoop on events and specials related to your store and you can answer any questions that they might have. When someone interacts with your content in some way, you can’t be sure of how much value they got out of it. But you can be sure that they got something out of it.
In addition to customer engagement, another effective method to market your store is to conduct social media listening and research. This strategy allows you to identify and analyze trends and phrases related to your store’s niche. Once you learn what people are saying about your store, you can use this information to your advantage. You can do this by creating blog posts about the most interesting trends and incorporating these posts into your social media strategy. When someone lands on your site via a social media account, you want to make sure that they get the best possible experience. To achieve this, you can use tools like Google Analytics to track interactions with users across different platforms.
Use Analytics To Its Full Potential
You can use Google Analytics to track visitors to your site and store. Furthermore, you can use this tool to monitor customer behavior and research. The information that you collect will allow you to identify any trends and determine what’s working and what needs to be changed.
For example, you could use Analytics to track the people who visited your site within the past month. From there, you could see which sales page they landed on and which products they looked at. Then, you could compare this to the results of a similar campaign from a month ago. This allows you to identify which sales page or niche blog post drove the most traffic to your site in the past month.
Additionally, you can use Analytics to track the people who landed on your site after discovering a blog post that you wrote. From there, you can research which articles performed the best and why.
If someone reads an article and likes what they learn, you know that they benefited from your content. But Google Analytics can’t always tell you whether or not a product or service will be valuable to a reader. This information comes from within the individual and that’s why you should always consult with your customers before you start offering a deal.
Offer A Free Sample
Another way to build a community and gain customers is by offering a free sample. People love free stuff, and if your product is valuable enough to be free, you’re bound to see a rise in interest. Especially if you give away samples of your product frequently, you’ll begin to see a change in customer behavior. Customers will begin to see your product as a complimentary item rather than a standalone purchase, and this can boost your sales.
If your store is new, you might not have enough evidence to back up your claims. But as you gain credibility and a following, you can apply this to additional products and begin offering them for free.
Use Email Marketing To Grow Your Business
You can use email marketing to target customers who have an interest in your store. Email marketing allows you to send out informative emails that contain product offers and discounts. You can also use email marketing to segment your audience and send out customized messages.
For example, if you notice that a group of customers keeps coming back for more, you can use email marketing to send them emails that are tailored to increase the likelihood of them making a purchase. Or if you have an affiliate program, you can provide special deals and discounts to people who sign up for your affiliate program. You can also use your affiliate program to send out informative emails that include offers and news about your store. This information might not seem like it has much to do with marketing a business online, but it does. Email marketing is a tool that every business should have in their arsenal.
Use Retargeting In Email Marketing
You can use retargeting in email marketing to display ads to previous visitors on their social media platforms. For example, if someone visits your store’s website and makes a purchase, you can send them an email asking them to sign up for your mailing list. Then, you can put a small image next to the unsubscribe button to make them feel as though they’ve been tricked into clicking it. You can use retargeting in many ways, but make sure that you send out emails that are relevant to your target audience. If you go overboard, you’ll begin to seem like a creepy hacker, and that’s the last thing you want.
There are many ways that you can use to market your business online, but you need to pick one that fits your niche and targets the right audience. One of the simplest ways to begin is by following the above tips. From there, you can integrate additional tools and methods to reach your goals. When someone lands on your site, you want them to feel that they benefit from what they read and discover. Furthermore, you want them to see your site as a place full of valuable information and entertaining content. If your customers feel this way, you’ll see an increase in your sales and a jump in your site’s organic rankings in the search engines.