If you have an interest in marketing and management, you may be wondering what kind of job prospects there are for you. Well, if you want to work in digital marketing and are interested in becoming a successful online marketer, here are some of the best options.
Why Become An Online Marketing Manager?
There are several advantages to pursuing a career in online marketing. First, the job prospects are extremely promising. According to Payscale, an online marketplace that connects employers with jobseekers, the future of digital marketing as a whole is very bright.
Additionally, you will learn a lot while you are working. Not only do you get to learn about marketing and management, but you will also be presented with the opportunity to learn new things on a daily basis. In fact, you will most likely become an expert in your area of responsibility. When you combine this with the opportunity to find a job in a desirable place (i.e. San Francisco, New York City, or Los Angeles), it’s pretty clear that becoming a successful online marketer is a win-win situation.
The Difference In Expertise
The main difference between having an expertise and having talent is that expertise can be achieved through hard work and dedication. In fact, you will learn a lot from experienced professionals. Not only is it beneficial to have these individuals as your mentors, but you will also be able to network and gain valuable contacts. In other words, having expertise means you know what you are doing and no one can teach you differently. You have to be dedicated to continuously learn and improve yourself.
However, talent on the other hand, can be described as being naturally gifted in a particular area. If you have talent in the areas of writing, marketing, or social media, you may be able to gain some success in the workforce without necessarily needing to reach a certain level of expertise. For example, a high school degree in English can get you started in a career as a writer for a digital marketing agency. You will learn a lot from experienced professionals, but you won’t necessarily need to become an expert in order to be successful.
The Rise Of Digital Marketing
Over the past several years, traditional marketing methods have changed dramatically. Thanks to new technologies that enhance traditional ways of thinking, old ways of marketing have greatly declined in importance. In 2021, 83% of global revenue comes from digital marketing, and this number is expected to increase to 89% by 2025.
Although social media has existed for several decades, only in the last few years have people learned to make the most of this popular platform. In 2021 alone, TikTok, WhatsApp, and Instagram were responsible for 23% of all smartphone traffic, while Facebook, Twitter, and YouTube accounted for 16%, 14%, and 9% of traffic, respectively.
Additionally, marketers are prioritizing content creation over paid ads. According to HubSpot Blogs research, customers want to learn more about a brand or product through videos created by the brand itself (26%), independent content creators (20%), or even other customers (16%). Only 8% of respondents said they want to learn the most from ads.
The Growth Of Online Marketing
In 2021 alone, online marketing earned a projected $16.9 billion worldwide, an increase of 23% from the previous year. Specifically in the U.S., digital marketing revenue grew 19% year over year in 2021 to reach $5.9 billion, according to Statista. This figure is expected to increase to $7.6 billion by 2025.
The opportunities in digital marketing are endless. If you enjoy marketing and are looking for a change of pace, you can start a career in digital marketing and enjoy the bright future that it offers.