You want to work from home, be your own boss, and be able to work remotely when you want to. Sounds great, right? You might think so, but there are a few things you need to know before you make the move into online marketing. Specifically, you need to know how to get your online marketing business started in Denver.
In this article, you’ll learn about the steps you need to take to establish yourself as an online marketer in Denver. It doesn’t matter if you have experience as an online marketer or not; every business begins somewhere, and this is where you need to begin. In order to get your business off the ground, you need to make sure you are equipped with the right set of skills and experience. On that note, here are the steps you need to follow to get your online marketing business started in Denver.
The Basics
Before you get started with any kind of online marketing, you need to know the basics. What is SEO? How do I become an SEO? These are pretty basic questions, but without the right answers, you’ll never be able to progress successfully in the field. In order to become an SEO, you first need to study SEO and learn the theory behind it. There are several online resources you can reference, but nothing replaces hands-on experience, so don’t be afraid to experiment and try new things. Once you have mastered the theory, you can begin applying it to real life situations and earning your first professional credits.
Study The Trends
As an SEO, you’ll be responsible for keeping up with the latest trends and technologies that can potentially benefit your business. If you aren’t aware of these trends, it can be tough to get ahead in the game. Thankfully, the internet makes this easier than ever. With just a few clicks of the mouse, you can find exactly what you’re looking for. When it comes to establishing an SEO business in Denver, there are several trendy topics you could research and learn about. Some of the more popular ones are…
- Artificial Intelligence
- Virtual Reality
- Human Resources
- Digital Marketing
- E-commerce
- Mobile Marketing
- Email Marketing
By doing your research, you’ll be able to determine which trends are most applicable to your industry and business size. The more you know, the more you can contribute to your success as an SEO. Keep your eyes open for these trending topics, and you’ll be able to jumpstart your business and gain the experience you need to succeed.
Build A Brand
At this point, you’re probably thinking about the products and services you’ll be promoting, but who’s going to be purchasing them? The answer is, you are. As an SEO, you’ll be doing most of the selling, so it’s important you develop a brand for yourself. In order to do this, you need to create a brand identity that is unique to you. Make sure you build a brand that is going to be associated with values that are meaningful to you. A brand is more than just a logo or a business name; it is a reflection of who you are and what you stand for. If you don’t have a brand, now is the time to build one.
The steps you need to take to create a brand are pretty much the same regardless of whether you are doing business in person or online. The only difference is the scale. For larger businesses, it might be a good idea to hire a brand consultant, and for smaller businesses, you can probably do it yourself with a little bit of research and planning….
Get Skilled
Now that you’ve built a brand, you need to get skilled. However, the kind of skill you’re looking for depends on the size of your business. If you’re just getting started, it might be a good idea to seek out some formal training. An SEO doesn’t necessarily require a formal education, but without the right training, it’s unlikely you’ll be able to effectively perform your job. Some of the more common formal education you might pursue is…
- Bachelor’s Degree in Business
- Master’s Degree in Applied Science
- Certificate Programs in Digital Marketing
- Certificate Programs in SEO
- SEMrush Score
- Google Ads Certification
- LinkedIn Profile
The internet makes it easier than ever to find the training you need, but you have to be willing to look. There are several certificate programs, bachelor’s degrees, and master’s degrees you can study that will help you get started on the right foot. If you’re unsure of which route to take, it might be a good idea to look into the various pros and cons of each….
Make Money
Now that you’re equipped with the basics and have taken the time to get skilled, it’s time to make money. In order to do this, you’ll need to find a way to monetize your products or services. There are several established online markets that can help you get started…
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Find A Work Space
If you’re fortunate enough to have a basement or an office, you can use that space to get started. Otherwise, you’ll need to find an unused room in the house or a quiet corner in a public space. Whether you work from home or remote locations, you’ll need an internet connection in order to get work done, so make sure you have that available. If you don’t have a suitable space yet, now is the time to find one…
If you’re looking for a place to work, make sure you check out the various couches and dining tables you might have lying around the house. You can also ask current and past employees for suggestions or visit business networking groups to find collaborators.
Get A Domain
You’ll need a domain for your site, whether you’re doing business in person or online. A website’s domain is its address on the internet. For example, if you’re visiting my website at www.marymichael.com, your web browser is automatically directed to that site because the internet knows what a marymichael is (in this case, it’s the last name of my wife, Mary). When someone clicks on a brand or a product name, they’ll be taken to your website. You can choose the name that you want for your domain, so long as it fits within the rules set by the internet authorities.
The most popular domains are…
- .com
- .net
- .org
- .biz
- .co
- .cc
- .ws
- .me
- Custom domains
The important thing is to get one that reflects who you are and what you’re about. If you don’t have money to spend on rent, take into consideration all the free domains you can get with the very popular.com extension.
Establish A System
Once you have a domain and are ready to start building a website, it’s time to establish a system. This is where things like content strategy and keyword research come in. Content strategy determines what content you’re using and where you’ll be placing it on your site. Keyword research determines the words and phrases that are most commonly searched for and how people are using them. Without a clear idea of what content you’re creating and why you’re creating it, it’s hard to get started.
The best place to start is with a content strategy blog. A content strategy blog is a type of blog that usually focuses on delivering quality information that is either…