The world of dentistry is changing, and fast. With the advancements in virtual reality and the internet, patients have an unprecedented amount of information at their fingertips. This presents a brand new opportunity for dental marketers.
With the help of an expert digital marketer, this blog post will teach you the ropes of online marketing for dentists, including:
Create compelling content
Just because you’re a dentist doesn’t mean you have to limit yourself to brushing your teeth and filling holes. There are countless ways to engage with your audience online, so long as you have the right content.
Dentists are extremely skilled at what they do; however, being able to write compelling content that will make patients want to connect with you doesn’t come easily to all of us.
The content you create should be informative, detailed, and—most importantly—compelling. To begin with, create a compelling visual to introduce your content. This could be in the form of a case study, informative blog post, or even a video.
If you’re an experienced marketer, write a compelling pitch for a new client. For instance, if you’re promoting a new product for dental technicians, you could write a compelling pitch to sell them on the merits of your product.
Use the right social media platforms
Each social media platform presents its own unique set of opportunities for dental marketing. If you’re not on all of them, you’re leaving out a huge segment of your potential audience.
It’s not just about having a presence on social media either. You need to be engaging with your audience and connecting with them through your content.
For instance, if you’ve got a blog post about the benefits of CBD oil for dogs, you could use this as a jumping off point to start a conversation on social media.
Each social media platform has its merits, so make sure you’re catering your content to be as effective on each of them. If you’re looking for inbound marketing tactics to grow your business, pay close attention to social media.
Create compelling calls to action
Every piece of content you create should have a clear call to action at the end. This could be in the form of a contact or address for more information, a social media handle, or even a piece of advice for the reader.
If you want to direct your readers to a specific page or blog post, you can use a call to action button for that purpose. However, even if you don’t have a specific page or blog post to point to, you can still have a call to action button that will help your readers easily find the information they’re looking for.
If you’re struggling to come up with ideas for blog posts, use your social media platforms to find people that are interested in the same topics as you. You can then use their interests as a basis for your blog posts. This technique will not only inspire you to create content that’s informative and compelling, but it’ll also help you find the right audience that you’re looking for.
Use keywords and tags
When someone in your target audience searches for something, you want your blog post to come up as one of the first results. To achieve this, you need to include the right keywords and tags in your content.
After you’ve developed your content, use the keywords and tags you found to optimize your blog post. This way, when your target audience comes across your content, they’ll know exactly what it is they’re looking for.
Nowadays, you don’t need to just include keywords in your content to get results. You can use tools like Google Keyword Planner to find the right keywords and combinations of keywords, as well as use specific platforms like Google My Business to find the right keywords and phrases to target specific groups of people.
Measure the success of your online marketing efforts
It’s important to measure the success of your online marketing efforts. Without doing this, you’ll never know if what you’re doing is working or not. To begin with, you can use Google Analytics to track the success of your blog posts and social media platforms. You can also look at the number of views your content is getting, the number of interactions you have on social media, and the number of emails you’re getting from potential clients.
With these numbers in mind, you can then adjust your strategies to increase the likelihood of success.