If you’re looking for an exciting career change, you’ve probably considered becoming a dental marketing specialist. This is a career path that can lead to big opportunities, especially if you’re able to find the right training program. However, before you make any decision, you need to be confident that you’re making the right choice for you.
Here are some of the things that you need to know about working in this field.
The Requirements For This Career Are Very High
Dental marketers usually have a bachelor’s degree in business or marketing and at least five years of experience in marketing, public relations, or advertising. They also need to have a strong background in statistics and research.
The good news is that with a little bit of research, you can find the right training program that will prepare you for a career in dental marketing. The bad news is that, depending on what stage you’re at in life, it might be a little bit hard to find the right fit.
The Pay Is Excellent
This is one area where it’s definitely worth considering. With an average starting salary of over $100,000 per year, you can expect to pay your student loans off rather quickly. However, the good thing is that this is also one of the fields where earning potential is highly dependent on your personal skills and experience. Many professionals in this field are able to negotiate high six-figure salaries, so you have a good chance of being able to establish yourself in this field even if you don’t come from a wealthy background.
There Are Several Different Specializations
This is one area where it’s worth distinguishing yourself from other applicants. While other applicants might simply apply for any available position, you should be aiming at the niche that interests you the most.
This is because most employers in this field are looking for specific candidates who have the right skillset. For example, they might be seeking a medical doctor who is also familiar with pharmaceutical marketing, or a marketing professional who is also an expert in dental health care.
The Industry Is Changing
Over the last few years, the dental industry has shifted to a model where the providers and the businesses that sell them products are becoming increasingly intertwined. For example, instead of a traditional surgery where the patient comes back six months later to have the work done, much of the work now takes place during the same visit. This is where marketing comes in.
If you want to stay relevant in this industry, you need to be able to understand what is going on and how to get involved. The more that you know, the better. With so much changing all the time, it’s important to keep learning new things so that you don’t become irrelevant.
There Are Several Opportunities For Growth
If you can land yourself a job in a reputable dental firm, you can look forward to several opportunities for growth. Depending on your experience and where you want to specialize in, you can expect to find many different job titles, from account manager to marketing coordinator to senior marketing specialist. The good thing is that even if you don’t have the experience yet, you can still look for a post-graduate program that will give you the necessary training to be able to step into a senior role.
On top of that, there are several different specialties within dental marketing. The more that you know, the better. If you’re looking for a change of pace, consider this option. You won’t be bored once you get into the groove of things.
A good place to start your search for a dental marketing job is the SAE Institute. This is an accredited business school that offers a bachelor’s degree in business administration with a concentration in marketing. Once you have a degree, you can move on to find the right job in a field that you’re passionate about.
If you’re looking for an extra boost, consider looking at the latest job openings in dental marketing instead of applying for the first position that you find. By doing this, you give yourself the best chance of being considered for an interview and ultimately getting the job.