The internet has given birth to a new generation of marketers, who now have the power to reach millions of potential customers with a click of a button. Those marketers who mastered the art of online marketing can now capitalize on the “ever-changing waters” of the digital world and ensure their brands remain relevant and gain more traction.
Deciding to go digital with your marketing is a big decision. The benefits of a digital marketing strategy are countless, but deciding which aspect of digital marketing to focus on first can be a daunting task. If you’re looking to gain some inspiration for your digital marketing strategy, you’ve come to the right place. In this blog post, we will discuss how to get noticed online with an online marketing director from DentalPlans.com, a leading provider of dental insurance and dental plans to more than 400,000 American families.
Create A Blog
The first and perhaps most important step to getting noticed online is to create a blog. A blog is a type of website where you can share both informative and engaging content relating to your niche. The reason behind this step is simple — with a blog, you have the ability to continually update your content, attracting more and more interest, increasing the chances that a person will visit your site. A well-written blog post can also serve as an excellent opportunity to connect with a potential customer and gain their trust.
Curate Content For Relevant Platforms
After you’ve established your blog, it’s time to start curating content for relevant platforms. While it’s essential to have content that appeals to as many people as possible, it’s also important to tailor that content to specific platforms. You don’t want to waste your time and resources creating content for platforms that your target audience doesn’t even utilize. To find out which platforms are most relevant to your target audience, it’s important to look at the demographics, psychographics, and digital behavior of your ideal buyer. From there, you can determine which platforms will help you establish trust with this particular audience and encourage them to take further action, like making a purchase or signup for your newsletter.
Build A Community
Once you’ve established your blog, it’s time to start building a community. Just like with your target audience, you don’t want to just throw out content and wait for people to come back. Instead, you should continually interact with your community by offering them value and encouraging them to engage with your content. To build a true community, you have to put in the time and effort to make sure they know you’re there and that you care. Doing this mainly involves creating engaging content and participating in online discussions. When you’re ready to engage with your community, make sure you grab their attention by using relevant graphics, appealing to the senses, and offering value that they can’t lose out on. Once you’ve built enough trust with your community, you can start to promote your products and services by sharing relevant content.
Use Social Media
The last step to getting noticed online is to use your social media. There are a variety of platforms where you can grow your audience, from Twitter to YouTube.
On social media, you can post engaging content at any time, which makes it ideal for getting your message out there and keeping in touch with your audience. Additionally, you can utilize tools like Hootsuite and Buffer to help you easily manage your social media accounts and content published on various platforms. These tools make it easy to stay consistent and ensure you don’t miss out on any online opportunities to grow your business.
So, how can you get noticed online? Simply follow these steps and your business will be set to succeed.
First off, create a blog. This is an ideal place to build your brand and establish your credibility as an expert in your niche. Once you’ve done that, it’s time to start curating content for different platforms. Ensure that the content you’re curating is relevant and of high quality. Finally, don’t forget about social media. Post regularly and make sure to engage with your audience using relevant graphics, valuable content, and a personality that appeals to them.