If you’re looking for quick ways to grow your practice and attract new patients, consider exploring online marketing. We examined the various components of online marketing for dentists, and how you can use them to build customer loyalty and grow your practice.
Set Up A Website
Creating a website can be a challenging process, especially if you’re new to online marketing. There are many different platforms to choose from, and setting up a dental website can take some time.
If you choose WordPress, for example, you’ll need to have a domain name (like http://jane-dental.com) and a web hosting account. You’ll also need to create a content schedule and launch the site on a regular basis.
Once you’ve launched your site, you can use tools like Google Analytics and Hootsuite to track the performance of your content. You can also use your website to engage with existing patients and attract new ones.
Use Social Media
If you’re using social media to grow your practice, it’s a must that you engage with your followers and ensure that you’re providing value.
The most popular social media platforms for dentists are TikTok and Instagram. You can use these platforms to launch a podcast, share videos of procedures, or discuss topics related to your specialty.
On both platforms, you can create groups to engage with your audience. For example, if you have a lot of followers on Instagram, you can create a ‘Dentists’ group’ and see what kind of content your followers like.
Optimize Your Website For Search
If your website isn’t performing well in the search engines, you’re losing out on a lot of potential patients. You need to make sure that your site is optimized for search engines like Google and Bing so that it can appear when someone types a keyword into the search bar.
The easiest way to do this is to work with an SEO expert. They’ll help you find the right keywords and optimize your content so that it can be found on search engines. In addition to helping with SEO, an expert digital marketer will help you build a solid social media following and tackle any online marketing strategy that you might need help with.
Create YouTube Videos
With YouTube, you can create how-to and explainer videos on virtually any subject. These videos can be used to educate your audience about the services that you offer or the procedures that you perform. For example, if you’re a dentist in Fort Worth, Texas, and you want to educate your audience about the benefits of dental implants, you can create a YouTube video with expert advice on the subject.
If you choose to use YouTube, you’ll need a decent camera, a microphone, and software to edit the video. In addition, you can either record your own voice or use a tool to record short videos from your desktop. Finally, once you’ve edited your video, you can share it on social media channels like YouTube to reach your audience.
Get Involved In Online Forums
Online forums can be a great way to engage with your audience and share your knowledge. For example, if you’re a dentist in Fort Worth and you’ve been asked about which material to use for a crown, you can either ignore the question or answer it in an online forum.
On the one hand, you have the option to simply ignore the question; on the other hand, you can engage with the person who asked you the question by answering their query. In either case, you’ll need to make sure that you’re answering the question truthfully and accurately. For example, if you’re used to recommending certain dental materials based on your expertise, responding with ‘Sorry, I don’t know’ will disappoint your audience and make you look less knowledgeable.
If you choose to engage with your audience in an online forum, you’ll need to make sure that you’re using a good, reliable platform. For example, if you’re using Medium, make sure to follow the guidelines so that your posts publish in the correct format. In addition, you can either use your own platform or an external tool like Hootsuite to engage with your audience on social media.
Use Email Marketing
Although the internet evolved as a space where people could get information quickly and easily, it’s still a place where people expect to receive marketing pitches. You can use email marketing to get in touch with your audience and share information about your practice and new products that you might have.
There are two primary ways that you can use email marketing: you can send out periodic emails that promote upcoming events or offer special discounts or coupons for existing customers, or you can use email marketing to generate leads for your practice by promoting a sweepstakes or a contest.
You can either use Mailchimp to build and send out your emails, or you can use a CRM (Customer Relationship Management) tool like HubSpot to set up automated email campaigns. If you want to get really fancy, you can find a marketing automation tool like Marketo that can create automated emails based on triggers and behavior.
Curate Content For International Readers
If you want to expand your reach and possibly attract new patients from around the world, you can use a translate tool like Google Translate to create a human-edited version of your content for international audiences. In some instances, you might want to have a separate human translator for each language that you’re targeting.
Although machine translation is getting better all the time, nothing beats an experienced human touch when it comes to getting the most from a translate tool. The benefit of having separate translators is that you can have one person working on content for English-speaking audiences and another person handling the Polish-language content. This way, you can ensure that all the content is of the best quality and that nothing significant is lost in translation.
Use Analytics To Learn From Past Behaviors
If you’re looking to get the most from your internet marketing efforts, you can use tools like Google Analytics to track the performance of your content and make informed decisions about which methods are working and which are not.
For example, if you notice that an Instagram post about a new kind of light bulb leads to a lot of questions and a lot of engagement, but the same post about a dental drill leads to very little interest, you can use this information to optimize your future content.