Is a bachelor’s degree in marketing worth it? Or should you go for a master’s? Or a doctorate?
These are some of the questions you may ask yourself after reading the following collection of articles. They will help you make the right decision for your own career and life. Or, perhaps, for your wallet. We’ve all heard of the cost of a bachelor’s degree. The price varies from college to college and from country to country, but it can be anywhere from $30,000 to $100,000 or more. And that’s not including interest paid on student loans.
A bachelor’s degree is valuable. It is valuable because it provides you with a platform to launch your career. It is valuable because it provides you with the basic skills needed to enter the workforce. It is valuable because it shows that you have the discipline to complete a university course. It is valuable because it shows you have the capacity to learn new things. And last but not least, it is valuable because it shows that you are willing to pursue educational opportunities.
But what about a master’s degree or PhD? You might be tempted to ask. Why go to all the trouble of getting a master’s or PhD when you can get a bachelor’s? The answer is simple. It depends on what you want to do. A bachelor’s degree will give you the basics to enter most career paths. A master’s will allow you to specialize in certain areas. A PhD will give you the opportunity to research and to delve into increasingly complex topics. So, in other words, it really depends on what you want to do as to which degree to pursue.
Why Get a Bachelor’s Degree In Marketing?
If you’re wondering why you should get a bachelor’s degree in marketing, then you’ve come to the right place. Here are just a few of the reasons.
A Global Industry
In the last few years, the marketing field has seen a major shift. Traditional marketing methods, such as radio ads and television commercials, are becoming less effective. With the rise of the digital world, word of mouth marketing (WOM) has become an important tool for businesses. This is why getting a marketing degree will put you ahead of your competition.
Millennials are responsible for the increasing trend of people choosing to learn marketing online. This is because marketing online is easy. You can study at your own leisure, from anywhere in the world. You will, however, need to have an internet connection to do your research.
With more and more businesses operating remotely, the importance of marketing online has increased. And what’s important is that you can specialize in e-marketing, which incorporates marketing through digital channels, such as social media, blogs, and websites. E-marketing also covers email marketing, which is used to promote product offerings, special deals, and other marketing messages.
If you’re wondering why you should get a marketing degree, then you’ve come to the right place. Here are just a few of the reasons.
A Changing Labor Market
Just like any other field, the marketing field is experiencing major changes. The number of jobs available is on the decline, particularly for students who are graduating with a bachelor’s degree. According to the U.S. Bureau of Labor Statistics, employment opportunities in marketing are expected to decline by 19% between 2020 and 2025.
Even though marketing jobs are expected to decline, the demand for highly skilled marketers is increasing. This is because of the growing importance of digital marketing. In 2021 alone, GoDaddy, a digital marketing agency, expects the field to grow by 15%.
The demand for digital marketers, especially those with a bachelor’s degree, is expected to increase by 38% between now and 2026.
Basic Skills For Entrepreneurship
Being an entrepreneur is a real option for those who want to shape their career. If you’re looking to start your own business, then you’ll need to learn how to market and sell your product or service. You may also need to learn how to balance your books, set up contracts, and be accountable for your actions.
A successful entrepreneur must have a business plan and be able to present it confidently to potential investors. A business plan should include the following elements:
- Product Or Service
- Market Analysis
- SWOT Analysis (Strengths, Weaknesses, Opportunities andThreats)
- Management Team
- Financial Analysis
To prepare for entrepreneurship, you will need to study business administration, marketing, economics, and even creative writing or communications. With so much information available online, you can really learn what you need to know when you need to know it. This is important because you’ll never know when an entrepreneur’s life could depend on you being able to quickly learn how to operate a business.
More Than Meets The Eye
If you’re looking for a career that combines a few of your interests, then you’ve come to the right place. Marketing is a broad field, incorporating all sorts of interesting and challenging topics. With so many possibilities, even those who want to work in corporate settings will find something that interests them.
Just like any other field, however, not all those interested in marketing will end up doing so. For some, it is just a hobby, while others see it as a stepping stone to a more established career. You’ll have to determine what motivates you and helps you to get excited about marketing.
With so many changes taking place in the marketing field, it is essential that marketing graduates remain relevant. This is especially important for those who want to enter the workforce. Employers are looking for individuals who can demonstrate they can think creatively, critically, and independently. Having a bachelor’s degree in marketing will help you to do this and land you a job interview, whether you’re looking to be an entrepreneur, work in a corporate setting, or somewhere in between.