Online Marketing: What You Need to Know

There is no question that the Internet has changed the game. For decades, the traditional ways of doing business—shopping in a store, placing a phone call, or meeting people in person—all have evolved to become easier and more convenient. Thanks to the convenience of the Internet, along with mobile devices and voice over Internet service, marketing efforts have become more streamlined and effective. The result is that even small businesses can compete and thrive in today’s marketplace.

The Evolution of Online Marketery

Over the years, the Internet, mobile devices, and voice over IP have enabled marketers to become more agile and effective. Thanks to the improved connectivity provided by the Internet, along with the convenience of mobile devices and voice over IP, online marketers are no longer constrained by the limitations of desktop computing. In other words, they can work remotely, on the go, from almost any location.

The Rise of ‘Digital Nomads’

This is one of the key advantages of working remotely as an online marketer. No longer tied to an office, home, or hotel room, remote workers can take advantage of the luxury of time to work remotely, whenever and wherever they choose. Not only does this mean more time for work, but it also allows for more flexibility pertaining to where and when they work. So if you’re looking to increase your productivity as an online marketer, consider the flexibility that remote working provides.

The Evolving Role of Digital Marketing

What exactly is digital marketing? Simply put, it’s the use of online media to attract, engage, and convert potential customers into paying customers. But that really is only the tip of the iceberg. As the name suggests, digital marketing is an interplay of various elements—from SEO to content strategy, among others—that work together to create an organic marketing plan.

Thanks to new marketing tools that rely on data and analytics, such as Google Analytics, Facebook Analytics, and HubSpot, marketers can gain deeper insights into the effectiveness of their marketing efforts, and make smarter, more data-informed decisions. In addition, with the right software, marketers can also automate key processes, and streamline the digital marketing workflow. This, in turn, can increase productivity, and help businesses thrive in today’s market.

The Growth of Online Marketplaces

If you’re reading this, I assume that you already have a good idea of what an online marketplace is. Essentially, an online marketplace is simply a platform—typically a digital market place such as Shopify, Etsy, or Amazon—that allows for buyers to connect with sellers, and vice versa.

As businesses evolve and adopt different online market places, creating separate marketing strategies for each can become quite cumbersome. That’s why effective online marketers develop go-to-market strategies, creating buyer personas, and using behavioral science to design marketing automation. Having a single strategy across multiple platforms reduces complexity and allows for more consistent performance.

The Impact of Video On Marketing

Video is the new social media. Thanks to platforms like YouTube and TikTok, watching videos is as common as checking email. In fact, according to HubSpot Blogs research, nearly half of all online respondents watch videos to learn something new about the subject matter. Another 34% use videos to entertain themselves while surfing the Web.

Marketers should take advantage of video’s popularity and incorporate it into their digital marketing strategies. Not only does video provide a dynamic way to communicate and entertain, it is also an effective way to transmit information. Thanks to platforms like YouTube, which offer sponsorships and affiliate marketing opportunities, along with advanced analytics, marketers can gain valuable insights into their target audiences—and, through video content, their target audiences can learn more about the products and services that interest them.

How to Market Your Fashion Brand On TikTok

In the past, when someone wanted to learn about a particular brand, they would have had to rely on word of mouth, or possibly—if they were particularly adventurous—go to a brick-and-mortar store, and physically examine the products themselves, in order to learn about them. Thanks to the information age, which has connected the world through digital media, all of that has changed. Today, people are more likely to learn about a brand through automated means, such as commercials, billboards, or magazines. However, with all of that information at their fingertips, people are far more likely to learn about a brand through video content.

When someone watches a brand’s video and learns something new about the brand, that is considered digital engagement. In other words, when a consumer performs an action (e.g., clicks a link, watches a video, or buys something) in the context of a marketing campaign, that is considered ‘digital marketing.’

Pro-Tip: Use Online Marketplaces To Their Full Potential

If you’re operating a business that sells its own products, or offers services, you should take advantage of the numerous online marketplaces available, and use them to their full potential. Chances are, your niche is already present on a few of the major platforms, and you should probably focus your attention on a couple of them, and develop marketing strategies around them.

Marketing Automation

Inevitably, as businesses grow, they will encounter the need to automate some of their marketing tasks. For some businesses, this may mean producing and placing ads, while for others, it may mean creating and managing social media accounts, or sending out marketing emails.

Regardless, once marketing tasks are automated, they no longer require as much human intervention. Using automated marketing tools can free up time for marketers to focus on other aspects of their businesses—and that, in turn, can help businesses grow and prosper.

The Takeaway

Thanks to the Internet, along with mobile devices and voice over IP, marketers can now work remotely, from almost any location. In turn, that flexibility enables them to design more streamlined and effective marketing strategies, and allow businesses to thrive in today’s market.