What is an Online Marketing Platform?

If you’re reading this, I assume you’re already somewhat familiar with the world of online marketing. You may have found your way here because you’re interested in exploring the role of technology in growing and maintaining your business. No worries — I’m here to help! In this article, you’re going to learn about a fairly new segment to the world of online marketing: marketing platforms. What is an online marketing platform? And what does it mean for you as an online marketer? Let’s dive in.

What is an Online Marketing Platform?

An online marketing platform is simply an application that helps someone find and connect with their target audience. The platform itself may be a website or a mobile app, but the concept behind the application is the same: to create a connection between a business and a customer that is both memorable and beneficial.

The best marketing platforms take the complexity out of traditional marketing and allow you to get back to what’s important to you as a business — connecting with your customers and driving sales.

If you’re looking for a marketing platform to help you grow your business, explore these top 10 apps that’ll help you connect with your audience.

Why Do You Need an Online Marketing Platform?

There are many reasons why you might want to have an online marketing platform. Whether you’re just getting started or you’re looking to grow your business substantially, having an online marketing platform will help you connect with potential customers and make the most of your digital footprint. It may also be a good fit for a business that wants to engage with their audience via video content.

If you’re looking for a one-stop-shop for all your online marketing needs, an online marketing platform may be the solution. These platforms are built with marketers’ back-ends in mind, so they integrate seamlessly with all the basic tools and resources you need to grow your business. Some of the more popular online marketing platforms include Twitter, Google, and even WordPress.

What Types of Content Can I Put Forward?

The great thing about online marketing platforms is that they allow you to put forward any type of content you want — from text-based articles to eBooks, webinars, and downloadable tools. The sky is the limit!

Whether you want to create a how-to blog post to provide your audience with helpful information or you want to publish an eBook to educate your fans about a new technique or best practice, you can find the perfect publishing platform for you.

What About Affiliate Marketing?

One of the biggest misconceptions about the role of technology in digital marketing is that affiliate marketing is somehow a thing of the past. But that couldn’t be more wrong!

In many cases, affiliate marketing is a form of online marketing that works hand-in-hand with a business’s online marketing platform. When a customer clicks a company’s affiliate link and makes a purchase after, the company is paid a commission. You can read more about affiliate marketing in my article, “How to Become a Top Affiliate Marketer — A Beginner’s Guide to Income Through Affiliate Marketing.” And what about social media? You’ll see a lot of businesses use social media to connect with their audience and promote their products. But did you know that many companies actually use their own blogs to grow their business? You can read my article, “The Ultimate Guide to Using Social Media to Promote Your Business,” for more information.

What About SEO?

You may be familiar with SEO, or Search Engine Optimization, if you’ve ever done any online marketing. This is the practice of optimizing your website, blog, or social media platforms for the major search engines (Google, Bing, and sometimes even Yandex).

As a digital marketer or business owner, you’ll want to make sure that when potential customers type in the keywords or search terms that are relevant to your business, you’re among the first few results that pop up.

There are many free tools that can help you with SEO, such as Google’s free webmaster toolkit or Bing’s Audience and Analytics Platforms. If you want, you can even use Google’s free online marketing platform, Google AdWords, to gain free organic search traffic to your site.

How Do I Get Started With A Blog?

Blogs are a great way to establish yourself as an expert in your industry — if you can get the ball rolling. When you establish yourself as an authoritative voice in your industry, you’ll have the opportunity to attract and engage with potential customers.

To get started, you’ll want to pick your niche, build your audience, and then find a way to monetize your blog. When establishing your blog, ensure that you include keywords in your article titles, descriptions, and even in the body of your articles. Once you’ve established yourself as an expert in your industry, you can then utilize your blog to promote your products and services.

Top Digital Marketing Platforms To Help You Find Your Audience

There are many benefits to having an online marketing platform, so it’s important that you find a tool that’s right for your business.

To help you find the right marketing tool for your business, I’ve compiled a list of the top 10 most popular digital marketing platforms. The list is in no particular order, as popularity itself is not a determinant of quality, but these platforms have proven themselves time and time again to be among the best in their class.

1. Google

You won’t miss a chance to read about Google if you’re currently in the business of online marketing or searching for information online. With its popular search engine and popular free tools to gain organic traffic, you’ll find that quite a few online marketers have opted to make Google their number one source of traffic and organic search results. Did you know that you can even rank your YouTube videos in YouTube’s search results? This makes Google a truly valuable source of traffic.

Depending on your niche, Google AdWords can be a valuable tool to gain initial organic search traffic. If you want to learn more, you can even read my in-depth review of Google AdWords. If none of that convinces you, you can always just log in to Google and try it for yourself. Don’t worry, you can’t lose anything by trying out the free version.

2. Twitter

With a massive user base of over 500 million active monthly users, you’ll find that if you want to market your business on Twitter, you can certainly do so. But why pay for traffic when you can get it for free from legitimate sources?

Twitter is a great place to connect with potential customers. With over 300 million monthly active users, you’ll find that quite a bit of marketing activity takes place on this platform. Whether you’re a business person, an entrepreneur, or a student wanting to gain experience, you can find a role on this platform.

As a business owner, you’ll want to get involved with the #socialmedia marketplaces on Twitter. By doing this, you’ll be able to connect with other businesses operating in your niche and create powerful marketing teams. If you want to learn more, you can check out my guide to creating a Twitter account for your business.

3. LinkedIn

While many individuals use LinkedIn to stay in touch with old friends, classmates, and colleagues, this business-oriented social network is actually a very powerful tool for marketing. Why?

Because LinkedIn is mostly used by businesses and professionals, it has a very high ‘likability’ factor. Put simply, people like working with other people they like. The more engaged you are in a given scenario, the more you’ll appeal to others.

To effectively market your business on LinkedIn, you’ll want to take a “networked marketer” approach. Rather than simply using your own headline and opening paragraph to introduce yourself, you’ll want to curate a professionally-written summary of your entire LinkedIn profile. Additionally, you’ll want to engage with other people in your network and contribute value to the conversation. By doing this, you’ll gain credibility with your audience and show that you’re a thought leader in your industry. If you want to learn more, you can read my guide on how to write a winning LinkedIn summary.

4. YouTube

If you’ve ever shopped for furniture or electronics online, you may have popped into a given retailer’s YouTube channel to see what products they had to offer. Now, that you’ve been introduced to the idea of YouTube SEO, you may be wondering — what is YouTube SEO?