Online Digital Marketing: What Is It and How to Use It?

In today’s world, people are spending more time than ever before connected to the internet. According to Google, average daily time spent on the internet in 2019 increased by 17% when compared to 2018.

With businesses across all industries moving to online marketing and social media platforms like Instagram, Twitter, and Facebook, it’s clear that this trend will continue.

However, just because people are spending more time online, it doesn’t mean that traditional marketing methods aren’t still effective. In fact, some of the most engaging content marketers create marketing content using online digital marketing techniques.

So how is online digital marketing different from regular marketing? How can you use it to produce content that will attract, engage, and retain customers? In this guide, we will discuss everything you need to know about online digital marketing, including:

Why Use Online Digital Marketing To Generate Leads?

As the name implies, online digital marketing is done entirely online. Traditional offline marketing methods like radio ads, billboards, and billboards are still effective as ever, but they just have a much smaller reach.

With radio ads, you can only reach people who have a radio. Billboards are only seen by people walking by and may seem like an effective way to spread your message, but that’s all they do.

Since most people use the internet to find information, all the right keywords and hashtags make your content accessible to all the right audiences. Plus, you can measure the success of your campaign by the number of clicks your content gets.

What Is SEO? How Does SEO Help With Online Marketing?

Search engine optimization (SEO) is the practice of influencing the ranking of your web content in search results. In other words, SEO makes your content accessible to people searching for relevant content.

SEO isn’t a magic wand that will instantly get you thousands of conversions, but it does take time to rank high on search engines.

SEO can be a tedious process, and that’s why experienced content marketers focus mostly on quality over quantity. While there’s certainly something to be said for fast and easy wins, focusing your efforts on SEO allows you to steadily grow your business.

How Does Facebook, Instagram, And Twitter Fit In To Online Marketing?

As previously mentioned, people are spending more time online than ever before, and that extends to social media. According to HubSpot Blogs research, 59% of consumers have used social media to research products or brands.

This clearly demonstrates the effectiveness of social media as a marketing tool. With over a billion active monthly users, Facebook is the largest social media network.

Like other social media platforms, you can create posts to attract and retain customers. However, unlike many platforms, Facebook allows you to target your posts to specific groups of users. So, if you’re posting on behalf of a business, you may want to target your post to specific groups of people who can most benefit from learning about your product or service.

With over 200 million users and growing, TikTok has established itself as the King (or Queen) of social media. Many consider TikTok to be a combination of social media networks like Facebook and Instagram, but it has its own unique dynamics.

Similar to other social media platforms, you can use TikTok to attract potential customers. However, unlike other platforms, you can put your own spin on the format by adding fun interactive features or adding videos of yourself in different situations that the platform’s algorithms suggest users may find useful.

The Evolving Role of Content Marketing In 2021

In light of the evolving role of content marketing, it’s important to understand what makes up a successful content strategy. Simply put, a content strategy is a plan of action for creating, publishing, and continually improving content to support business growth.

According to HubSpot Blogs research, 83% of executives consider a content strategy to be essential for business success in 2025, and only 24% consider it to be a nice-to-have. So it’s safe to say that content marketing is a central element of any marketing plan.

However, just because content marketing is important, it doesn’t mean that you need to follow a typical marketing approach to produce engaging content. In fact, experienced content marketers use a variety of tactics, including SEO, to attract and retain customers.

The Differences Between SEO, Content Marketing, And Email Marketing

Just because your content appears in organic search results and not paid advertisements, it doesn’t mean that it’s not considered marketing. In fact, when you create content with a strategic purpose in mind, it’s considered content marketing.

SEO is the practice of getting websites high rankings in organic search results so that customers can find what they need when they search for relevant content. SEO focuses on on-page factors like keywords, link building, and content creation. There’s also off-page SEO which takes into account various aspects like content creation for influencers, mentions on social media, and reviews to determine a website’s rank in organic search results.

Content marketing is the process of consistently creating and publishing valuable, engaging content to attract, grow, and retain a customer base. Much like SEO, content marketing is a combination of on-page and off-page factors, but it also includes various tools, platforms, and tactics to distribute content, measure success, and improve the content creation process.

Email marketing is often considered a blend of marketing and sales, but it’s more accurately described as a form of marketing. Like other traditional methods of marketing, email marketing is used to attract potential customers by providing relevant, valuable content that will encourage them to take action and make a purchase.

In 2021, as the world slowly comes back to life, businesses are looking for ways to grow their customer base and make more sales. One of the best things that businesses can do for themselves is to educate their audience about their products and services. The sooner a potential customer learns about your product or service the more likely they are to become a customer.

That’s why experienced content marketers create valuable, informative, and interactive content to educate potential customers about their products and services. This content might include anything from e-books, case studies, or video tutorials. The goal is to create content that will attract, engage, and retain customers.

The Importance Of Digital Marketing In The Real World

When you consider the time people spend looking at digital media and the growing number of people who use the internet to make purchases, it’s clear that digital marketing is playing a vital role in business.

According to HubSpot Blogs research, 80% of executives consider marketing to be extremely or very important in their business, and only 16% consider it to be a not important.

What is more, 86% of marketing executives feel that marketing departments should be primarily responsible for establishing and communicating a brand’s vision, values, and goals to all employees, while only 14% feel that corporate governance and control of marketing budgets should be shared with other departments.

These findings suggest that marketing is an essential part of any business unit and should have a seat at the table when discussing major business decisions.

The role of marketing is not to create mindless viral content that will simply pop up on social media and disappear. The role of marketing is to create valuable content that will be useful to readers and allow the business to reach its full potential.

The Evolving Role Of Content Marketing In 2022

In 2022, as the world begins to rebuild, businesses are looking for ways to grow their customer base and make more sales. One of the best things that businesses can do for themselves is to educate their audience about their products and services. The sooner a potential customer learns about your product or service the more likely they are to become a customer.

That’s why experienced content marketers create valuable, informative, and interactive content to educate potential customers about their products and services. This content might include anything from e-books, case studies, or video tutorials. The goal is to create content that will attract, engage, and retain customers.