If you’re reading this, I assume you’re either a content creator or marketer working online, or you’re considering becoming one. If so, you’re probably wondering how to properly measure the success of your websites and social media channels.

Do you track video views, article clicks, or email subscribers? How about the traffic to your website from different countries or territories? Or the number of people who have signed up for your email list, but haven’t engaged with your content yet?

All of these things play a role in the success of your online marketing efforts, but how do you track them all while maintaining an accurate score?

Fortunately, there are multiple ways to measure online success, and they’re not all created equal. Here, we’ll discuss three different methods of measuring online marketing performance that will help you get a clear picture of just how well your efforts are paying off.

Video Views

Whether you’re creating educational videos for YouTube or using the platform to host and share funny cat videos and family vlogs, videos play an important role in any content creator’s digital marketing strategy.

It’s no secret that people love watching videos. According to HubSpot, users spend an average of 104 minutes per day on YouTube, and 43% of users have reported that videos help them understand a product or service better.

If your goal is to attract new customers and showcase your expertise to existing ones, videos are a great way to do that. Just remember: video views don’t guarantee video sales or any other type of business success.

YouTube Analytics provides you with a wealth of information about your videos. For example, you can use the platform’s report tool to analyze how many times your videos have been viewed and by whom. You can then use this insight to determine what types of titles, thumbnails, and content you should be creating to maximize your views.

Article Clicks

Did you know that people who consume content in bite-sized chunks, commonly referred to as “screenshots,” spend twice as much time on websites as those who consume content in long form?

According to HubSpot, people who scan the web for information prefer shorter articles that they can easily share with their friends.

If you’re reading this, I assume you’re either a content creator or marketer working online, or you’re considering becoming one. If so, you’re probably wondering how to properly measure the success of your websites and social media channels.

Do you track video views, article clicks, or email subscribers? How about the traffic to your website from different countries or territories? Or the number of people who have signed up for your email list, but haven’t engaged with your content yet?

All of these things play a role in the success of your online marketing efforts, but how do you track them all while maintaining an accurate score?

Fortunately, there are multiple ways to measure online success, and they’re not all created equal. Here, we’ll discuss three different methods of measuring online marketing performance that will help you get a clear picture of just how well your efforts are paying off.

Email Signups

According to HubSpot, people who sign up for your email list but don’t click on any affiliate product links or take any other action will never become a paying customer of your company. However, they may serve a valuable purpose in your affiliate marketing strategy.

If you believe that people who sign up for your email list are representative of your target audience, you can use email signups to measure the effectiveness of your marketing strategy. Just make sure to track these conversions correctly so you don’t accidentally ratechew or cancel your marketing efforts before they even have a chance to produce a positive result.

You can use a tool like HubSpot’s Email Marketing platform to keep track of the actions of your email list. This tool allows you to segment your email list based on the actions they perform. For example, you can create separate email lists for people who buy your product, visit your website, or subscribe to your blog. This way, you can ensure you’re only contacting those who are most likely to be interested in your product or service.

Traffic to Website

Did you know that people who consume content in bite-sized chunks, commonly referred to as “screenshots,” spend twice as much time on websites as those who consume content in long form?

According to HubSpot, people who scan the web for information prefer shorter articles that they can easily share with their friends.

If you’re reading this, I assume you’re either a content creator or marketer working online, or you’re considering becoming one. If so, you’re probably wondering how to properly measure the success of your websites and social media channels.

Do you track video views, article clicks, or email subscribers? How about the traffic to your website from different countries or territories? Or the number of people who have signed up for your email list, but haven’t engaged with your content yet?

All of these things play a role in the success of your online marketing efforts, but how do you track them all while maintaining an accurate score?

Fortunately, there are multiple ways to measure online success, and they’re not all created equal. Here, we’ll discuss three different methods of measuring online marketing performance that will help you get a clear picture of just how well your efforts are paying off.