9 Best Practices for Dealership Online Marketing

The dealership industry is one of the most traditional industries in America. Established in 1898, the concept behind the dealership is to provide customers with high-quality service and products in a clean, comfortable, and friendly environment.

While the automobile industry has changed significantly in the past century, the business of selling and servicing cars has remained relatively the same. Customers have still got their cars washed and detailed, they’ve still got their oil changed, and they’ve still got their tires rotated.

That being said, if cars were invented today, they would undoubtedly be equipped with all the bells and whistles that the automobile industry has to offer.

Consumers have become heavily digital, making it easier for them to research products and compare pricing before purchasing cars. In addition, online marketplaces such as eBay Motors and Craigslist have made it much easier for consumers to find the best possible deal on a new or used car.

1. SEO is Still The Key To Getting Traffic

Although the automotive industry has changed significantly over the past few years, the importance of search engine optimization (SEO) remains largely the same. SEO is the process of improving the ranking of a website or blog in search engines like Google.

Simply put, SEO is the practice of making your website as relevant and useful as possible to search engines so that you can drive traffic to your website. This means that your SEO plan should consist of a variety of strategies, tools, and tactics, all working together to improve your standing in organic search.

SEO is a long-term strategy that you will need to commit to in order to see results. However, you can begin to improve your SEO immediately by adhering to the following advice:

2. Create A Blog

Blogs are a critical part of any digital marketing strategy. A blog allows you to consistently publish valuable content that is related to your industry. It also provides you with the opportunity to build a community of engaged followers who are interested in your content.

The best part about a blog is that it’s extremely easy to update. You can simply publish new content when new information becomes available and the search engines will eventually find and rank your content.

3. Host Regular Blogging Events

Blogs are important; however, so is having a vibrant social media community. One of the best things that you can do for your blog is to host regular blogging events. A blogging event can be anything from a small food blog celebrating all-American food to a luxury goods blog featuring the latest designer handbags.

The beauty of blogging events is that they allow you to engage with your audience in a whole new way. You can ask questions, give tips, and even offer giveaways for your followers. In addition, you can engage with other bloggers in your industry to increase the chances of your blog being discovered by potential customers.

Consumers now have the ability to follow blogs and micro-blogs that are specifically tailored to their interests. In the future, many blogs and social media platforms will utilize AI (Artificial Intelligence) to follow and filter content based on the user’s interests.

4. Use Keywords In Your Copy And Metadata

In SEO, the most important thing is not your product or service; it’s the knowledge that you are providing to your audience. Using keywords in your copy and metadata (e.g., titles, headings, and descriptions)

In general, you should use the keywords in your copy and metadata to enhance your natural search rankings. For example, if you are a plumber and you are writing about home plumbing, you could include the keyword “plumber” in your heading as well as your copy. This will help guide the search engines in directing potential customers to your website.

5. Build Links To Improve Your Rankings

One of the best ways to improve your natural search ranking is to build links to your website. There are many free and pay-for-placement platforms that you can use to connect with other websites and blogs that are interested in linking to you. In general, these are the types of platforms that you will want to build links with:

6. Build Your Email List

One of the best ways to attract potential customers to your website is to build your email list. You can do this either manually or automatically using a tool. In any case, building an email list allows you to stay top-of-mind with your customers and potential customers even when they aren’t actively seeking your products or services.