Don’t Give Up on the Online Marketing – Learn How to Increase Your Sales in 2018

In case you’re wondering, my name is John. More specifically, I’m the founder of A Better Blog. If you’re looking for an article about blogging or online marketing, you’ve come to the right place. There are many different approaches to marketing online. Some prefer to spend hours a day trying to grow their audience. While others believe in putting out amazing content whenever they can and then following up with marketing campaigns later.

No matter which approach you take, it’s important to keep in mind that the ultimate goal is to make as much money as you can from the internet. It’s easy to get caught up in the day to day operations of a blog or an online store, but it’s important to remember why you’re doing this in the first place.

Attracting, Engaging, And Upselling Your Audience

It’s not enough to just publish amazing content. To attract, engage, and upsell your audience, you need to put in the time to learn how to build trust, credibility, and authority in your niche.

For instance, if you’re selling weight loss products, you need to build an audience that has trust in your authority. One way to do this is to create high quality content that teaches people how to lose weight. You can also enter specific keywords in the content to attract organic search traffic from Google.

When a person clicks on an organic search result, they’re assuming that the content will be valuable and that they’ll probably enjoy learning what the author has to say. If the person feels valued as a listener, they’re more likely to feel respected as a purchaser as well.

With this form of marketing, you’re presenting a solution to someone’s problem. That’s huge authority. You’re also engaging with your audience on a deeper level. If you’ve published really high quality content on your blog that’s helped a lot of people, others are going to want to know more about what you’ve got to offer. In addition to that, you’re upselling your product by talking about the benefits it provides. You’ll want to make sure you’ve got a call to action at the end of each article or blog post to encourage people to take action. While some prefer to leave marketing up to the computer, there’s a lot that you can do manually that needs to be done. Learning how to automate as much of the process as possible can help you save a lot of time and be more efficient in your marketing efforts.

Building A Following

In the previous section, we covered how you can use your blog to attract, connect, and sell to your audience. Nowadays, a lot of people use social media to do the same. Facebook, Twitter, and Instagram are just a few of the platforms you can use to build a social media following.

If you already have a sizable audience on one of these platforms, you can use that to your advantage. To begin, try engaging with your followers by replying to their comments and likes. If you’ve built up a bit of a following, you can also pay money to increase your reach to more people. When someone likes or comments on your content, you’ll receive an notification that there was something new. Without fail, many people will click on that notification to see what you’ve posted.

As you grow your audience on different platforms, you can cross-post your content to all of them so that your audience is getting the opportunity to learn about your products from every angle. When someone comes across your content on one platform and decides to make a purchase because of it, that’s called ‘viral marketing’. It’s a tried and tested tactic that works. If you want to learn more, check out this viral marketing case study from HubSpot.

If you want to learn how to sell online, there’s no better guide than Pat Flynn’s Digital Marketing & SEO Specialty Guide. With it, you’ll be able to map out a complete plan for effectively utilizing the power of the internet to grow your business.