Ever wonder what is the most successful method of selling clothes online? Chances are you’ve been influenced by a social media campaign or two. One of the biggest reasons digital marketing campaigns are so popular is because of their relatively low cost compared to traditional methods of marketing. While the initial cost of a Google ad campaign may be cheaper than sending out emails or placing ads in paper publications, the results are typically more rewarding.
Traditional marketing, which includes ads in the paper, can be highly effective when used in conjunction with SEO and social media marketing. Just take a look at Amazon or any of the other big-name retailers for evidence of this.
On the surface, SEO and social media look like different strategies; search engine optimization concentrates on attracting organic (non-paid) traffic to your site, while social media marketing targets paid advertising customers. However, when you dig a bit deeper you’ll see that both strategies are actually components of a digital marketing mix.
The trick is in the execution — how you use the components of digital marketing to get the best results.
The Differences In Strategy And Execution
SEO and social media are not competitive platforms; they work in tandem. You’ll use SEO to attract organic traffic to your site and social media to engage that traffic and convert it into paying customers.
Since SEO and social media are not direct competitors, it’s important to keep in mind the differences in strategy and execution. When you’re constructing your strategy for these platforms, you need to decide how much of an emphasis you want to place on SEO versus social media. If you’re new to marketing or unsure of how to approach the two together, it may be a good idea to consult with an expert.
When it comes to marketing strategies, there is no one-size-fits-all approach. You need to carefully consider your audience, target market, and desired results before coming up with a plan of action. For instance, if you’re creating an e-commerce store, you may want to devote a larger portion of your digital marketing budget to SEO and social media to attract more potential customers to your site. Conversely, if you’re aiming to sell your products to existing customers via phone calls and emails, you may want to focus more on traditional methods of marketing, such as newspaper ads or magazine spreads.
No one strategy fits all situations, which is why you need to put in the time to test and see which components of digital marketing work best for your company.
Search Engine Optimization (SEO)
SEO is the process of optimizing your website or blog for the major search engines, like Google and Bing. Generally speaking, the more popular your website is, the more SEO opportunities it will have. Naturally, this doesn’t mean that you’ll automatically rank high just because your site is popular — your competition may also be optimizing their sites for top rankings, too.
SEO is a necessary step in the online marketing process because plenty of people land on social media sites looking for goods and services online, but don’t know how to navigate the web without a search bar. In other words, while social media can be a helpful tool for marketing, it can’t do the job alone.
If your existing customers are already using search engines to find your product online, you’ll want to optimize your website for the major search engines. Some examples of SEO tactics you can use to get your site ranked higher in search engines are the following:
- create keyword-rich content regularly
- make sure your website is mobile-friendly
- use high-quality images
- optimize for social media networks (e.g., YouTube, Twitter)
- build links to other websites and blogs
- encourage customers to leave comments
- install an analytics program to track visitor behavior
- compete with other websites and blogs for SEO
- make sure your website complies with all the major search engines’ guidelines
- conduct outreach to potential new customers via social media and email campaigns
Social Media Marketing (SMM)
Even if you have a popular website, you may not have heard of SMM. This is mainly because when people think of marketing, they think about advertising in the form of commercials or billboards. However, social media marketing is a lot more than just posting on social media sites; it’s about crafting marketing strategies that drive sales.
Instead of just advertising on social media, you’ll use social media to engage with existing and potential customers. Some of the tactics you can use to engage with customers on social media are the following:
- create and share content regularly
- interact with customers via questions and answers
- use a social media calculator to track the effectiveness of your campaign
- get creative and use different platforms to reach your audience
- connect with influencers and other famous people online
- monitor your competitors’ activities
Even if you have a sizable social media following, you may not know how to effectively use this platform to grow your business. Having a popular social media account doesn’t guarantee you’ll do well Online Marketing. It simply means you have the potential to do well.
Since SEO and social media are not direct competitors, it’s important to keep in mind the differences in strategy and execution. If you’re new to marketing or unsure of how to approach the two platforms together, it may be a good idea to consult with an expert.