Did you know that 89% of those reaching millennial audiences are more likely to be moved to action after watching video content than after reading text on a webpage?
Videos expose people to content in a way that no other type of content can. Videos allow you to tell a story, provide interesting insights, and engage your audience through various animations and special effects.
If you’re considering including video content in your digital marketing strategy, then keep reading.
Here are just a few ways in which video can be used to reach your audience, and how you can utilize video marketing to get the most from your content.
Product Demonstrations And Launches
It’s always great when a brand can show how their product or service works in real life. The best brands use their products daily, so they know how various features and functions work in practice. As a result, they can easily demonstrate why their product is the best, and why you should buy it.
Take a look at Amazon.com for evidence of this phenomenon. The retail giant has mastered the art of product demonstration, and they use video heavily in their marketing.
Demonstrating products in action is crucial for convincing consumers that your product is the best. This is especially important for B2C brands, since a large percentage of your sales will likely come from new customers. Your video should therefore, serve as a mini-discovery tour of your product. Showing how your product works, how it benefits the user, and most importantly, proving that it is easy to use is a winning formula for any salesperson.
The good news is video is a rather inexpensive, yet effective way to demonstrate your product. You don’t necessarily need professional Hollywood quality, yet it’s always nice when brands can spend a little money to get a higher quality product that they can use in their marketing.
Use Case Studies
It’s always great when a brand can show how other businesses utilize their products or services. This is called “Use Case Studies,” and can be a very effective way to market a product. These types of marketing tactics can be used to demonstrate the practical application of a particular product or service.
The practical applications of a product or service are usually more interesting to an audience than the theoretical explanations of a model or formula. The best part of a use case study is that it requires little to no product demonstration, since the aim is to provide a real world example of the application of a product or service.
The practical applications of a product or service are usually more interesting to an audience than the theoretical explanations of a model or formula. The best part of a use case study is that it requires little to no product demonstration, since the aim is to provide a real world example of the application of a product or service.
The idea is to use the case study to show how the product or service improves some aspect of the user’s life. For instance, you may use a travel agent’s case study to show how the service benefits frequent travelers. The video would focus on real customers talking about how the service helped them save money, make their trip more convenient, or provided other benefits.
You are able to choose from a variety of case studies that are already located on the web. Simply search for your product or service, and you will most likely find at least a few examples that are already available on the internet. Some of these examples might even be posted by you!
The trick to utilizing case studies effectively is to choose an instance that is somewhat similar to your own audience. For example, if you are trying to market travel arrangements to professionals, you might want to choose a case study that is focused on a medical professional. You want to make sure that the practical applications of your product or service are easy to relate to.
Interviews And Q&As
It’s always great when a brand can get an expert to offer their opinion on a particular topic. The key to this type of marketing is to make sure that the expert is knowledgeable about your product or service. The goal is to engage potential customers with an entertaining and/or informative interview.
It’s always great when a brand can get an expert to offer their opinion on a particular topic. The key to this type of marketing is to make sure that the expert is knowledgeable about your product or service. The goal is to engage potential customers with an entertaining and/or informative interview.
There are many benefits to interviews and Q&As. They are often effective at getting the word out about a brand, and they are quite versatile. You can use interviews and Q&As effectively to market a wide range of products and services. The key is to find an expert who is familiar with your product and can provide valuable information that will make an impact. The content would then be used to position yourself as a thought leader in your industry.
Product Overview Videos
Sometimes, instead of showing how a product works in action, it’s better to provide a general overview of the item. This is especially useful for those items that are expensive, or technologically complex. It is also a great way to show the features of a product, or explain the various advantages of a particular item. With these types of videos, the viewer gets to see the “big picture” of what they are looking at.
For example, if you are trying to sell a home audio system, you may want to create a quick overview video of the item. This could be a general description of what the product is, and a few examples of the sounds that it can produce. The advantage of this type of video is that you can include a wide range of topics without having to worry about running out of content. Simply find a few good videos on a home audio system, and you are good to go!
How-To Videos
If you are trying to sell a solution to a problem, then an educational-type video might be the best approach. For instance, if you are trying to sell cosmetics or skincare products, you may want to create a video demonstrating how the various products can be used effectively. This is especially useful for those products that are difficult to use, or have a very advanced functionality. It would also be a good idea to create videos for those products that have a limited range of uses.
There are many good uses for how-to videos. They can be used to demonstrate the various steps involved in using a product, or explaining how to operate a piece of equipment. If you are trying to sell a solution to a problem, then an educational-type video might be the best approach. For instance, if you are trying to sell cosmetics or skincare products, you may want to create a video demonstrating how the various products can be used effectively. This is especially useful for those products that are difficult to use, or have a very advanced functionality. It would also be a good idea to create videos for those products that have a limited range of uses.
The goal of a how-to video is to provide an overview of the steps involved in using a product, or operating a piece of equipment. Since these videos are usually very visual, they are able to retain an audience much better than standard blurbs of text on websites.
How-to videos are quite versatile, and can be used to market a variety of products and services. The key is to find a visual approach that is easy to understand, and then add your unique spin to the content.
Animation And Visual Effects
Another effective way to engage an audience is through animation and visual effects. It is always great when a brand can add a bit of entertainment to their marketing materials. Those who love a good cartoon probably already know about your product, or service, and might be interested in hearing more about it. It is therefore, quite possible to include some funny anecdotes, or interesting facts about your product or service in your animation and visual effects.
These types of videos are usually very entertaining, and can even be educational. It is always great when a brand can add a bit of entertainment to their marketing materials. Those who love a good cartoon probably already know about your product, or service, and might be interested in hearing more about it. It is therefore, quite possible to include some funny anecdotes, or interesting facts about your product or service in your animation and visual effects.
It’s quite easy to get lost in all the various forms of animation and visual effects that are available on the web. Simply search for your product or service, and you will most likely find several examples that are already online. You may also find various tools that can be used to make your own video animations and special effects.