The world of online marketing is constantly changing, and if you want to stay relevant, it’s vital that you keep up with the latest trends. With that in mind, here are seven ways to effectively market your online business.
1. Social media marketing
No matter what kind of business you’re in, you’re almost certainly aware that social media has changed the way we connect with each other and find information. With over 3.8 billion active monthly users across platforms like Facebook, Twitter, and Instagram, it’s clear that social media is here to stay.
If you’re not utilizing social media to its fullest potential, you’re losing out on a huge audience. According to HubSpot Blogs research, 86% of consumers have used social media to research products, and 74% have shared product reviews. More than half of consumers (55%) have also used social media to get advice on what to buy. It seems like your best bet for marketing is already inside your Facebook, Twitter, and Instagram streams.
The trick to using social media effectively is to build and nurture authentic relationships with your audience. Create engaging content that will keep them coming back for more. If you want to see your business thrive, use social platforms to your advantage.
2. SEO and content marketing
According to HubSpot Blogs research, 57% of consumers trust online reviews as much as personal recommendations. Clearly, content is still king. Whether you’ve got a blog, an Instagram account, or a store, content is vital for marketing your business online. The good news is that content doesn’t have to be perfect to succeed. In fact, many businesses have found that even rough drafts (known as ‘skeletons’) can be incredibly effective. This is because humans naturally focus on the content, and the imperfections help with the human factor – we can identify with the thoughts and feelings behind the story, even if the content isn’t perfect.
SEO and content marketing go hand-in-hand, and you can’t succeed without paying attention to both. Through diligent research and trial-and-error, you can find the right keywords to target (SEO), and then you can use content to drive traffic to your website (content marketing). Once you begin to regularly create content for your business, you’ll notice that you start to gain credibility quickly. In addition to SEO and content marketing, you can also explore digital marketing tactics like email marketing and paid-ads. With so much demand for online marketing knowledge, it’s essential that you have the right tools and resources to help you succeed.
3. Website design and conversion optimization
While you might not always want to admit it, your website design is, in fact, marketing. In a nutshell, your website design is how your website looks and feels. From the layout and typography to the colors and images, everything about your website says something about your brand. In a nutshell, when a customer lands on your website and interacts with your brand (through email, blog posts, or phone calls), you can be sure that they’ve experienced your website’s design.
As a business owner, entrepreneur, or marketing professional, it’s your job to make sure that your website reflects your brand identity and the image that you wish to portray. For example, if you’re the CEO of a Fortune 500 company, your website probably doesn’t need to look like a corner store. Naturally, you want to find the right balance – you don’t want to go too Hollywood, but you don’t want to go too vanilla either.
In addition to establishing your website’s design, you need to explore the usability of the site. Does it load quickly? Is everything organized clearly and logically? Do you get the sense that whoever designed the site actually used the platform and tested it themselves? Essentially, does it feel like a real person designed and built this website?
Once you get the design of your site down, you need to start focusing on the content. Just because your site has a design doesn’t mean that you need to rely on stock photography to fill it with content. Instead, you can curate a library of your own content – from product descriptions and videos to interviews with industry experts and clients. With so many platforms like Pinterest, YouTube, and Instagram, it’s easier than ever to find and share content to promote your business. If you want to see your business succeed, create content that will engage and delight your audience.
4. SEO, content marketing, and social media
If you want to ensure that you’re utilizing all of the right channels to market your business, it’s a good idea to consult with an expert. According to HubSpot Blogs research, marketers spend an average of seven hours per day – over 300 hours per month – actively using social media and another three hours per day making calls to potential customers. Naturally, you might not have the time to do all of this yourself. That’s why you need to hire an expert to help you navigate this complex world of marketing, and that’s also why you need to be working with a digital marketing agency. As a business owner, entrepreneur, or marketer, it’s your job to figure out what’s working and what needs to be changed. A good digital marketing agency will help you review data, establish benchmarks, and create a plan for continuous improvement.
5. Email marketing
While you might not always want to admit it, your email marketing is, in fact, marketing. You’re using email to attract, inspire, and retain customers. If you want to grow your business, get more customers, and make more money, it’s vital that you understand what makes email marketing so effective. Here’s a quick fact: according to HubSpot Blogs research, 80% of consumers expect email marketing to be personalized, and 72% want regular discounts or offers via email.
Let’s establish some facts about email marketing first. Email marketing is not a one-time event. Instead, it’s a constant stream of communication with your constituents – subscribers, customers, or others who are receiving your email messages. Your emails need to be engaging, and you need to set the right tone from the very beginning. For example, if you’re sending marketing emails to customers, you want to make sure that the content is relevant and valuable to them. In other words, you want to create a sense of ‘value’ in your customers through email marketing.
6. Online surveys
If you’re not taking advantage of social media and online surveys, you’re losing out on a huge audience. According to HubSpot Blogs research, 37% of consumers have completed an online survey to help them choose a product. Naturally, surveys aren’t just for helping choose products, and you can use them to learn more about your customers – what appeals to them, what needs to be changed, and so much more. With so many businesses competing for our attention, it’s essential that we gain insight into how consumers are interacting with our brands before we can truly understand what they want and need.
Online surveys aren’t just limited to product research either. You can also ask respondents about their ideal customer, the design of the product, or even the brand’s marketing strategy. Essentially, you’re getting to the core of what makes your customers tick, and you can use this information to grow and develop your business.
7. Video marketing
The world of video marketing is constantly evolving, and if you want to stay relevant, it’s vital that you keep up with the latest trends. According to HubSpot Blogs research, videos are increasingly being used by consumers to research products (39%) and as a helpful guide to choosing a product (36%). If you’re not using videos to its fullest potential, you’re losing out on a huge audience. Videos can also be used to provide customers with more information about your product – from product demos, to FAQs, to finding the right fitting outfit for your product. Videos allow consumers to get a better idea of what your product is all about, and it adds a personal touch to your brand that nothing else can provide.