How to Create a Customized Online Marketing Strategy

In a world of uncertainty, it is important to have a strategy. However, in the ever-changing digital landscape, most businesses fail to effectively execute their strategies. Why? They lack the knowledge to create a plan that is specific to their industry and competitive analysis.

An online marketing strategy should include the following components –

Key performance indicators (KPIs)

To track your strategy’s success, you need to establish key performance indicators (KPIs). These are metrics that you will use to determine whether or not your strategy is effective. For example, you can measure the number of leads that you generated through marketing efforts. You can also examine the number of users that engaged with your content to determine the value of some type of content marketing effort.

Goals & Objectives

Simply put, your goals and objectives determine what you are trying to achieve. They serve as the overarching framework for your strategy. Your goals should be measurable while your objectives should be realistic. For instance, if your goal is to generate more leads, but you believe that your current marketing efforts are not producing the results, your objectives might be revised to generate more leads through other means.

Competitive Analysis

The ever-changing digital landscape makes it difficult for businesses to remain competitive. By understanding your competitors, you can better determine your strategic position in the marketplace. Before creating your strategy, you should enter the information of your direct competitors into a tool like Google Analytics. This will assist you in identifying their strengths and weaknesses, which can help you develop effective marketing tactics.

Market Analysis

Market analysis is a crucial part of any business plan. Knowing your customers is the key to creating a marketing strategy that will succeed. While it can be difficult to gain this insight, you can gain a good understanding of your customer base through market segmentation. Market segmentation is the process of dividing your customers into groups based on the attributes and characteristics that make them unique. The goal of this effort is to gain a clear understanding of the ideal customer for your product or service, which can help you create more effective marketing tactics.


Operations are all of the day-to-day tasks that you need to complete to make the strategy a reality. These entail everything from getting people to click on ads to generating blog articles. Your marketing team, including developers, content creators, and social media managers, should all have a hand in the operations of your strategy. Ensure that they have all the resources that they need to succeed and that you are kept in the loop regarding their progress.


After you have finished creating your strategy, you will need to review it. It is important to periodically review your strategy to make sure that it is still relevant and to ensure that you are following the right steps. You can also add new tactics to your existing campaign to improve the results of your marketing efforts. As a business owner, it is important to monitor and review your marketing strategies to ensure that you are continually improving your performance and to make sure that you are sticking to what you agreed upon.

The above blueprint will give you a good basis for developing your own marketing strategy. When you create a blueprint for your strategy, you will need to make minor adjustments based on your own industry and the progress that you have made. However, the above guidelines should give you a good starting point for developing your own marketing strategy.