You may be familiar with the old adage “you can’t teach salesmanship,” which means that you can’t train people to be better at persuading others to buy their products. However, the saying “you can’t teach marketing,” is completely false. With the right training, you can teach all of the essential marketing concepts to anyone, no matter their background or experience level.

What’s more, with the growing complexity of marketing and digital marketing, it’s becoming increasingly more difficult to learn the ins and outs of marketing on your own. That’s where online marketing courses come in. These classes allow you to learn the theory behind marketing strategies and tactics while also getting the practice that you need to actually implement them.

The Benefits Of An Online Marketing Course

An online marketing course is a great option for people who want to gain in-demand skills that can be applied to a variety of careers. Perhaps you’re looking to break into the industry and want to learn the basics of marketing. Or, perhaps you’ve got a marketing job and want to learn more about the theory behind the strategy you’re using.

With some of the great learning platforms available online, you can be confident that you’re making the right choice for your needs. You’ll also enjoy the flexibility to study at your own pace and on your own hours, which can’t be said for a traditional classroom setting.

Key Facts About Online Marketing Courses

The number of online marketing courses available is increasing every year, which means there’s plenty of choice for people who are looking to gain expertise in this space. Many of the popular platforms designed for online learning, such as Enlitic and Lynda.com, offer courses on a variety of topics, including:

• Digital Marketing — If you’re responsible for a digital marketing campaign, you’ll want to learn about the various components of a digital marketing plan. This includes everything from understanding how to set up automated emails to getting to know the various analytics platforms available to measure the success of your campaigns.
• Content Marketing — If you’re in charge of creating and curating quality content for your company’s blogs and social media accounts, then you’ll need to learn how to do this effectively and efficiently. A good content marketing course will teach you the theory behind creating content that engages and sticks out from the crowd, as well as give you the practical tools to do this yourself.
• Marketing Analytics — If you’re responsible for analyzing marketing data from different sources, measuring the results of specific campaigns and optimizing future strategy, then you’ll want to learn about the various platforms and techniques for doing this. A good marketing analytics course will teach you the theory behind gathering and analyzing data, so you can effectively put this to use.
• Multivariate Testing — If you’re responsible for A/B testing or other forms of marketing research, then you’ll want to learn the theory behind these methods. A good course on multivariate testing will teach you how to set up your own testing plan and analyze the results objectively. This ensures you’re making the right choice about your marketing strategy, and helps you understand what’s working and what’s not.
• Social Media Marketing — If you’re in charge of creating and curating content for your company’s social media accounts, then you’ll want to learn about the various ways companies use social media to reach potential customers. A good social media marketing course will teach you the theory behind creating and maintaining influential accounts on different platforms, as well as give you the practical tools to do this yourself.
• Online Advertising — If you’re in charge of marketing your company’s websites and digital products, then you’ll want to learn more about the various online advertising platforms available to accomplish this. A good online advertising course will teach you the theory behind creating pay-per-click advertisements and branded searches, as well as give you the practical tools to do this yourself.
• Search Engine Optimization (SEO) — If you’re responsible for helping your company’s website appear at the top of search engine results when customers search for your product or service, then you’ll want to learn about the various ways SEO can be used to effectively get your website to show up when potential customers look for your product or service online.
• Email Marketing — If you’re in charge of collecting and maintaining email addresses for your company’s marketing campaigns, then you’ll want to learn about the various ways companies can use email marketing to get in touch with potential customers. A good email marketing course will teach you the theory behind building and maintaining an email list, as well as give you the practical tools to do this yourself.
• Branding — If you’re responsible for creating and maintaining your company’s brand identity, then you’ll want to learn more about the various ways this can be used to effectively communicate with customers. A good branding course will teach you the theory behind developing a strong brand voice, as well as give you the practical tools to do this yourself.
• Copywriting — If you’re in charge of creating marketing material, such as press releases, website content and social media posts, then you’ll want to learn about the various ways copywriting can be used to make material more compelling. A good copywriting course will teach you the theory behind creating compelling content and how to use different styles, devices and methods to achieve this.
• Campaign Planning — If you’re in charge of creating marketing campaigns, such as PPC ads, email campaigns and social media campaigns, then you’ll want to learn about the various planning tools available, including spreadsheets and analysis software, to make sure your campaigns are successful. A good campaign planning course will teach you the theory behind creating effective plans and strategies, as well as give you the practical tools to do this yourself.
• Strategy — If you’re responsible for formulating marketing strategy and overseeing the whole strategy process, then you’ll want to learn about the various ways marketing strategy can be used to make your product or service more attractive to the right target audience. A good marketing strategy course will teach you the theory behind developing a clear strategy and how to implement this strategy, as well as give you the practical tools to do this yourself.
• Tactics — If you’re in charge of carrying out the strategy, but not the whole process, then you’ll want to learn more about the various tactics used to make marketing campaigns more effective. A good marketing tactics course will teach you the theory behind creating effective strategies and tactics, as well as give you the practical tools to do this yourself.
• Management — If you’re responsible for managing a marketing department, then you’ll want to learn about the various aspects of leading a marketing team. This includes everything from managing people to planning and executing marketing strategy. A good management course will teach you the theory behind leading a department and how to do this, as well as give you the practical tools to do this yourself.
• Marketing Analytics — If you’re responsible for analyzing marketing data from different sources, measuring the results of specific campaigns and optimizing future strategy, then you’ll want to learn about the various platforms and techniques for doing this. A good marketing analytics course will teach you the theory behind gathering and analyzing data, so you can effectively put this to use.

Learning Objectives From An Online Marketing Course

After completing any marketing course, whether traditional or online, you’ll want to be able to accomplish the following: