One of the perks of living in the 21st century is the freedom to learn at your own pace. Thanks to the wonders of the internet, you can learn just about anything you want, whenever you want. And since you have a life and responsibilities, you may want to learn something that will help you advance your career or reignite your passion for something you’ve lost touch with. You may have heard of Massive Open Online Courses (MOOCs)
- Marquise University: The Future of Retail Marketing
- University of Auckland: Global Brand Management
- Singapore Management University: Digital Marketing & E-commerce
- CIMC: International Marketing and Corporate Strategy
- Bond University: E-commerce Marketing and Management
- University of Edinburgh: Global Brand Management
- University of Westminster: Digital Marketing & E-commerce
- University of Sydney: Marketing Management
Whether you’re looking to further your education or just want to learn something new, online courses will let you do that. Here are our top 10 suggestions for online marketing courses:
Marquise University: The Future of Retail Marketing
If you’ve ever shopped at a luxury retail store like Louis Vuitton, Arpels, or Miu Miu, you might have seen these brands’ beautiful advertisements. But did you know that these brands, and others like them, operate in a completely digital world?
Back in the day, retail stores used to be the only game in town when it came to marketing luxurious brands. But today, luxury retailers have online marketplaces where they promote their brands, like Louis Vuitton’s website.
So if you’re interested in retail marketing, consider pursuing a course at Marquise University, where you can study at your own pace and take a full-immersion approach to learning. You’ll gain real-world experience by interacting with corporate teams and designing marketing campaigns, social media strategies, and email marketing plans. Plus, you’ll get to test your knowledge in LIVE marketing projects.
Marquise University’s Master of Marketing programme provides you with the foundational knowledge you need to become a marketing professional, whether you’re looking to further your education or just want to learn something new. You’ll also have the option of doing your bachelor’s in Business, Economics, and Marketing (BEM) online, which would allow you to study part-time while pursuing your professional development.
University of Auckland: Global Brand Management
Did you know that most luxury brands only advertise in top-tier global magazines like Elle and Vogue? While those publications’ readership is extremely high, the rest of the world doesn’t have access to that content. In order to reach the target audience for these brands, you have to craft an approach that will resonate in the Middle East, Africa, and South America.
University of Auckland’s Master of Marketing programme will teach you how to do just that. You’ll study digital marketing, with an emphasis on marketing analytics, social media, and search engine optimization (SEO). But even if you don’t plan to pursue a career in marketing, or if you’re looking to upgrade your skills or change your direction, this programme will provide you with the foundational knowledge you need to succeed.
With a business or marketing degree from University of Auckland, you’ll gain the skills you need to excel in your chosen field. And since the above-mentioned industries are all online-based, you’ll be able to continue learning and gaining new skills, even if you’ve achieved or exceeded your course level. For instance, if you’ve achieved an intermediate certificate in Digital Marketing, you can look for jobs that will assist you in further developing your skills.
Digital marketing is one of the fastest growing industries, with an estimated job growth of 73% between 2016 and 2024.
Singapore Management University: Digital Marketing & E-commerce
If you’ve ever bought a luxury item on Amazon, you’ll have noticed that the purchase process was almost effortless. Thanks to a combination of machine learning, deep-learning algorithms, and automation.
Singapore Management University’s Master of Marketing programme will give you the technical foundations you need to tackle this type of workflow. You’ll learn how to implement effective digital marketing techniques such as SEO, social media, and PPC (pay-per-click advertising). But even if you don’t plan to pursue a career in digital marketing, this programme will still teach you how to become an expert in e-commerce.
E-commerce marketing, or promoting products via the Internet, is a specialty that combines marketing and technology. If you’ve ever shopped on Amazon, you’ll understand the value of this degree. Today, e-commerce represents 16.9% of all retail sales globally and, according to Future Inc, it’s estimated that by 2025, e-commerce will account for 24.9% of all retail sales worldwide.
You’ll be joining a network of over 150,000 students from around the world, many of whom are also pursuing this programme. You can access the course material online, which means you could study from anywhere.
This highly recommended programme, which is also accredited by the Chartered Institute of Marketing (CIM), will expose you to various marketing theories and allow you to develop your professional skills. You’ll gain a thorough understanding of marketing management and the theory behind marketing decisions. This, along with the knowledge and skills you’ll learn in the programme, will set you apart from other candidates.
The Singapore Management University (SMU) Master of Marketing programme is accredited by the Chartered Institute of Marketing (CIM) and is supported by leading industry experts. Students will not only earn a reputable qualification, but they’ll also gain valuable professional skills that will assist them in their chosen field. With over 150,000 students, many of whom are pursuing the Master of Marketing programme, SMU is one of the biggest providers of online marketing courses. So, if you’re looking for a university with a vibrant community of students, you could consider SMU.
CIMC: International Marketing and Corporate Strategy
If you’ve ever wondered what it takes to create a luxury brand, look no further. The CIMC’s Master of Marketing programme will give you the opportunity to do just that, by educating you on the inner workings of a luxury firm. You’ll examine different marketing strategies and learn the theory behind strategic marketing decisions, as well as get the chance to practice what you’ve learned in live projects. At the end of the day, creating a luxury brand doesn’t have to be all that complicated. It’s a matter of applying tried-and-tested marketing tactics to a new sector.
The CIMC’s Master of Marketing programme is designed to provide you with the technical skills you need to succeed in your chosen field. You’ll develop an in-depth understanding of marketing management and theory, while also getting the opportunity to practice and reinforce your knowledge. During your studies, you’ll gain real-world experience by undertaking a variety of tasks, such as running marketing projects, analyzing marketing data, or creating marketing collateral. At CIMC, you’ll not only learn a trade, but you’ll also receive an accredited qualification that is valuable in any industry.
If you’ve ever thought about pursuing a career in international marketing, CIMC’s Master of Marketing programme is an ideal choice. It’s a highly recommended programme that’s also supported by leading industry experts, so you’ll be joining a community of ambitious and successful students who are already pursuing this programme.
Bond University: E-commerce Marketing and Management
Did you know that almost 90% of American Express survey respondents said that they’d consider a purchase made online, as compared to one made in a retail store? If you’re interested in retail marketing, but want a hands-on approach to learning, Bond University’s Master of Marketing programme is for you. You’ll combine your technical knowledge with your marketing knowledge in order to design marketing campaigns and push strategies. And best of all, you’ll get to test your knowledge in live marketing projects that will allow you to apply what you’ve learned.
Bond University’s Master of Marketing programme is ideal for those who are interested in making a career switch or who want to further their education. If you’ve ever considered a career in marketing, but lack the formal qualifications, this programme will provide you with the technical knowledge you need to get a job in the field. You’ll gain the skills you need to design marketing strategies, track their effectiveness, and refine them based on the needs of the target audience. Even if you don’t plan to pursue a career in marketing, this programme will enable you to become an expert in the field.