So you’ve decided to dive into digital marketing, the branch of marketing that involves engaging customers through online activity. Congrats! You’re one of the many who have recognized the value of digital marketing and how to incorporate it in your business.
But wait, there’s a lot more to digital marketing than you probably think. With each new generation, the digital landscape will change and evolve, with new platforms and channels emerging and old ones disappearing.
How will you as a newcomer to the field fit into the evolving world of digital marketing? What platforms and tools will you need to master? And what will you do once you’ve mastered the basics?
We’ve taken a look at the top online courses for digital marketing learning, broken down by tier. From beginner to advanced, here’s what you’ll find.
If you’re just getting started in the field of online marketing, then take a look at our list of free digital marketing courses. These courses are perfect for beginners who are looking to gain a brief introduction to digital marketing and the industry so they can get started. You’ll learn the basic concepts and tools needed for effective marketing in the digital era without having to spend a dime.
Is marketing and online marketing synonyms now? Not exactly. Marketing is the process of getting people to think about your product or service, while online marketing is the process of marketing online. The two are deeply entwined and forever changed by the proliferation of the internet. But still, you should know the differences. There’s a reason why we have a marketing department and an online marketing department. One group focuses on traditional marketing through billboards, magazine spreads, and radio ads; the other group focuses on digital marketing through online research, email marketing, and social media.
If you’re new to the field, you’ll want to dedicate yourself to learning the basics. With each passing year, the digital marketing landscape will get more complicated, so it’s essential that you learn the tools and platforms that you’ll need to succeed. Luckily for you, we’ve got a nice collection of courses that will get you started on the right foot.
If you’ve been in the field for a while and want to go further, then consider our next level of courses. We’ve got some fantastic courses that will help you master modern marketing methods and strategies. You’ll learn the foundations of marketing and how to apply them to the digital era. You’ll also gain a better understanding of different marketing technologies, including SEO, mobile marketing, and social media marketing.
Is SEO just Google SEO now? Not exactly. SEO is search engine optimisation, which improves your website’s likelihood of appearing in search results when someone searches for related keywords or phrases. In the world of SEO, you’ll learn the basics of On-Site SEO and Off-Site SEO, which determine the quality and effectiveness of your SEO strategy. You’ll learn how to create content that appeals to your target audience, and how to distribute that content effectively through social media and email marketing.
Mobile marketing is all the rage these days, right? Well, it shouldn’t be. Regardless of whether you work for a mobile marketing firm, or you’re just getting started, you’ll want to focus on creating value for your customers rather than just sending them marketing messages on an iPhone or Android. You’ll learn how to develop a mobile marketing strategy, create landing pages, write marketing colloquialisms, and measure the success of your mobile marketing efforts. This level of learning will get you up to speed with the latest trends in mobile marketing and how to apply them to your own strategy. So, if you’ve been ignoring mobile marketing, now’s the time to pay attention.
If you’ve been doing some serious research and development, then you deserve a break. You’ll learn how to plan a fully integrated marketing campaign, from the conversion funnel to the follow up email, using automated marketing tools. You’ll create a marketing schedule and track performance, using both digital and traditional methods to follow up with leads and capture more customers.
That’s pretty comprehensive. What’ll you be doing once you’ve completed all of that? Well, you’ll likely be working for a marketing agency, running your own marketing consultancy, or even starting your own agency. You’ll be advising brands on marketing strategy and handling day-to-day operations. So, you’ll basically be doing what you’ve learned. That’s pretty sweet. Wouldn’t it be great to simply learn what you need and then be able to contribute right away?
If you want to stay relevant in this ever-changing world of marketing, then look no further. These courses will get you started, and when you’re ready, we’ve got a whole world of opportunities waiting for you.