Bonafide Marketing Genius

How to Market on Social Media – An Introduction

In This Article:

Marketing On Social Media: Overview

Social media is a powerful tool that can be used to market your product or service. Launching a marketing campaign on social media can be quick and easy, but it can also be quite the challenge. Before you begin, it is important to understand the basics of marketing on social media. In this article, we will discuss the ins and outs of marketing on social media.

Why Market On Social Media?

If you are unfamiliar, social media sites like Twitter and Facebook allow users to communicate with each other via online messages. These websites and their underlying technology, the “walled garden”, were initially designed to be a place for people to connect and share information. Because of this, many large corporations see social media as a potential ‘listening post’”, or a place where they can gather feedback about their products and services.

Marketing on social media is therefore, a form of “marketing to consumers via a social platform”, which simply put, means you are reaching potential customers on a platform designed to help and inspire people to share information about brands and products.

Creating Marketing Materials

The first and most fundamental step to successfully marketing on social media is to create the right materials for the task. This includes deciding on a hashtag, picking a profile picture, and choosing the right text for your tweets. Once you have completed this step, the next step is to find ways to spread the word about your campaign. You can do this by using different platforms and integrating your marketing materials into other communications channels.

Where To Start?

To get started, visit our recommended social media platforms below and begin building your audience. If you want to expand your marketing efforts to other platforms, like Google Plus or Tumblr, you can begin by testing out your content on smaller platforms first.

  • Instagram ((The King of Social Media))
  • Twitter ((Where marketers get inspired))
  • Facebook ((The Hub))
  • Snapchat ((The Teenager’s Best Friend))
  • LinkedIn ((The New Professional’s Network))
  • YouTube ((The Video Platform))
  • Blogger ((The Platform for Your Content))
  • WhatsApp ((The Free App With A Paid Upgrade))
  • TikTok ((The App for Trending Content))
  • Vine ((The Fun, Creative Vine))
  • GIFs ((The Short-Lived Animated Image))
  • Square ((The Cardboard Company))
  • Tumblog ((The Place to Share Your Exciting News))
  • Medium ((The Place to Build Your Audience))

The Basics Of Marketing On Social Media

If you are just getting started, it can be difficult to know where exactly to begin. That is why we have collected these basics. We hope that they will help you build a strong foundation for your marketing on social media campaign. Let’s get started.

The Basics

Firstly, you will need an account on the various social media platforms. This step cannot be overlooked as you will be unable to fully develop a social media strategy if you do not have a presence on the various platforms. Having an account also means you can join communities on these platforms and participate in discussions about your niche. Alternatively, you can follow relevant accounts and gain more insight into the topics they are discussing. If you have more than one social media account, ensure you use a different one for each platform. This will help you maintain a professional image when advertising on these platforms.

Audience Building

When building your audience on social media, you must focus on creating engaging content that will keep your audience interested in your content and brand. This means ensuring that your posts and social media profiles are interesting, relevant, and useful to your audience. To engage with your audience, interact with them (e.g. by responding to their questions or sharing their perspective on a topic), and create content that is helpful to them. Consider using platforms like Twitter to provide useful tips or answers to questions posted by people with similar interests.

If you want to engage with an even wider audience, consider creating content for YouTube or blogging platforms to share your expertise and offer valuable guidance.

Hashtags, Always

When using social media to promote your products or services, you must be mindful of hashtags. You should use these keywords in your headlines, blog posts, and videos’ descriptions to make your content discoverable via social media search.

Often, people will use popular hashtags in attempt to have their content “go viral”; however, this rarely happens. Instead, you want to use hashtags that are relevant to your niche.

Content Calendars

Keeping up with content calendars is essential if you want to make sure you have fresh content to post at regular intervals. This will help you avoid posting the same content over and over again. If you want to ensure that you have enough content to maintain regular posts, consider hiring content creators to produce relevant and valuable content for your niche.

A content calendar will help you plan out a schedule for your content publishing to give you a better sense of when new content should be posted. You can use tools like Hootsuite to create a content calendar for your entire marketing team to use. This way, everyone can stay in the loop and be aware of the publishing schedule.

Choosing The Right Platforms

If you are just getting started, it is a good idea to choose platforms that are relatively easy to use and do not require a large audience to be effective. This way, you can gradually build up your following and begin to see the results of your marketing efforts.

The most popular social media platforms include:

  • Twitter ((Where marketers get inspired))
  • Facebook ((The Hub))
  • Instagram ((The King of Social Media))
  • LinkedIn ((The New Professional’s Network))
  • Pinterest ((Where People Share Inspirational Images))
  • Snapchat ((The Teenager’s Best Friend))
  • YouTube ((The Video Platform))
  • WhatsApp ((The Free App With A Paid Upgrade))
  • TikTok ((The App for Trending Content))
  • Vine ((The Fun, Creative Vine))
  • GIFs ((The Short-Lived Animated Image))
  • Square ((The Cardboard Company))
  • Tumblog ((The Place to Share Your Exciting News))
  • Medium ((The Place to Build Your Audience))

The Basics

To build a robust social media strategy, you must consider how you will measure the success of your campaign. There are many things you can do to measure the success of your marketing on social media, including: