If you’re looking for a profitable and satisfying career, consider becoming an online marketer.

What is online marketing?

Online marketing is the process of getting attention and action from potential customers online, either through ads or organic search engine results. An online marketer’s job is to drive traffic to websites, and ideally buy-sell products or services from the companies that they promote.

Why go organic?

Organic, or natural search results are the preferred choice of today’s searchers. According to HubSpot Blogs research, only 5% of consumers prefer to see advertisements when searching online. This statistic is expected to change, given the growth of ad blockers and the rise of digital nomads.

What does that mean for you as an online marketer?

If you’re looking to make money online, here’s a golden opportunity for you.

You’ll find plenty of job offers in the online marketing area, including career path prospects that will put you on the right track to professional success.

Decide What You Want

You need to decide what you want from life. Do you want to become rich, famous, or respected? There’s no right answer. It depends on your values and what you want to achieve.

Many people want to be rich, and they achieve it by becoming an online marketer. They’ll enjoy a luxurious life style, with nice cars, houses in the suburbs, and plenty of disposable income. They may also enjoy social status as a result of their wealth. This is a common scenario presented by large companies that employ online marketers, like HubSpot.

However, if you’re looking for a meaningful and personal life, consider choosing a career in online marketing. You’ll enjoy a prestigious job that will allow you to make a difference in people’s lives. You’ll be promoting products and services that help consumers, and in turn society as a whole. It’s a personal and professional dream of mine to work for a company that makes a positive impact on society.

Decide How To Pro-actively Grow Your Business

The best online marketers grow their business through marketing and sales activities. These are the things that generate leads and make sales. The vast majority of online marketers do cold-calling or sending emails to potential customers. This strategy gets them a small number of sales, but it rarely brings in significant income.

To be a successful online marketer, you’ll need to consider a number of proactive steps. These include but are not limited to:

Find Your Niche

When you’re starting out, it’s best to choose a niche. This is where you’ll put your focus, build your audience, and find your customers. When choosing a niche, make sure that there’s enough demand for your product or service in your chosen niche. You can use free tools like Google Trends to easily find the popularity of any niche or topic.

For example, if you’re passionate about saving animals, you might want to consider a career in pet care. You can get started by looking for accredited online masters in animal care or veterinary marketing.

Attract, Convert, and Close

To attract potential customers to your website and grow your online business, you’ll need to consider using marketing and sales strategies to convert website visitors into paying customers.

The earlier you can get potential customers to complete a task or action (like making a purchase or signing up for a newsletter), the longer you’ll be able to retain them as customers. To keep them coming back, you’ll need to continue providing value and offers that are relevant to them. You can also use special prices or discounts for a limited time to encourage them to make a purchase.

Measure and Optimize

To measure the success of your marketing and sales activities, you’ll need to consider using analytics tools like Google Analytics or HubSpot’s own inbuilt analytics tool.

You can use Google Analytics to track the traffic to your site and the engagement of that audience. For example, you can use the tool to look at the number of pages visitors go through before purchasing a product. This helps you identify patterns that will allow you to better optimize your content and online marketing strategy. You can then use this data to create more engaging and valuable content.

If you run a marketing agency, you can help your clients analyze their site’s performance and implement changes to grow their businesses.

The Ultimate Guide To Becoming a Successful Online Marketer

Now, you may be wondering how you can become a successful online marketer, and the answer is: with a little bit of luck and some dedicated effort. Consider these tips to help you on your journey to creating a fulfilling and profitable career.

Decide What You Want

To begin with, you must decide what you want from life. Do you want to become rich, famous, or respected? There’s no right answer. It depends on your values and what you want to achieve. Many people want to be rich, and they achieve it by becoming an online marketer. They’ll enjoy a luxurious life style, with nice cars, houses in the suburbs, and plenty of disposable income. They may also enjoy social status as a result of their wealth. This is a common scenario presented by large companies that employ online marketers, like HubSpot.

If this sounds good, consider choosing a career in online marketing. You’ll enjoy a prestigious job that will allow you to make a difference in people’s lives. You’ll be promoting products and services that help consumers, and in turn society as a whole. It’s a personal and professional dream of mine to work for a company that makes a positive impact on society.

Decide How To Pro-actively Grow Your Business

The best online marketers grow their business through marketing and sales activities. These are the things that generate leads and make sales. The vast majority of online marketers do cold-calling or sending emails to potential customers. This strategy gets them a small number of sales, but it rarely brings in significant income. You need to consider a number of proactive steps. These include but are not limited to:

Find Your Niche

When you’re starting out, it’s best to choose a niche. This is where you’ll put your focus, build your audience, and find your customers. When choosing a niche, make sure that there’s enough demand for your product or service in your chosen niche. You can use free tools like Google Trends to easily find the popularity of any niche or topic.

For example, if you’re passionate about saving animals, you might want to consider a career in pet care. You can get started by looking for accredited online masters in animal care or veterinary marketing.

Attract, Convert, and Close

To attract potential customers to your website and grow your online business, you’ll need to consider using marketing and sales strategies to convert website visitors into paying customers.

The earlier you can get potential customers to complete a task or action (like making a purchase or signing up for a newsletter), the longer you’ll be able to retain them as customers. To keep them coming back, you’ll need to continue providing value and offers that are relevant to them. You can also use special prices or discounts for a limited time to encourage them to make a purchase.

Measure and Optimize

To measure the success of your marketing and sales activities, you’ll need to consider using analytics tools like Google Analytics or HubSpot’s own inbuilt analytics tool. You can use Google Analytics to track the traffic to your site and the engagement of that audience. For example, you can use the tool to look at the number of pages visitors go through before purchasing a product. This helps you identify patterns that will allow you to better optimize your content and online marketing strategy. You can then use this data to create more engaging and valuable content.

If you run a marketing agency, you can help your clients analyze their site’s performance and implement changes to grow their businesses.