Even though we are still in the middle of Winter, spring is just around the corner. With the change in seasons comes the change in our lives: the weather is getting warmer, the days are getting longer, and what’s more, we have a newfound appreciation for what nature has to offer. One of the best things about the spring and summer is their vibrant, colorful nature. As the seasons change, so does our mood and our energy level; the perfect excuse to rekindle some passion for life and to start exploring the world around us.
The same goes for our businesses. When the winter months hit, our natural instinct is to hibernate and wait for the snow to melt. However, just because the season has changed doesn’t mean that we still can’t be active, it just means we need to find different ways to market our businesses. While it might not seem like a typical spring and summer activity, hiking, traveling, and festival going are all popular ways to spend one’s spring and summer vacation. If you’re looking to ramp up your marketing efforts during these warm months, here are a few campaigns that you can get started on.
Launch A Book Club
If you’re an avid reader, then the idea of launching a book club for spring and summer is more than appealing; this is a fantastic way to bring together a group of readers who share your passion for literature. To get started, simply reach out to local libraries and bookstores to see if they are interested in having a book club through your company. Next, create a Facebook group for your book club and start sharing your book picks with your members. Finally, use your social media platforms to promote the club and grow a community of readers around your brand.
Organize A Hiking Trip
When the weather is good, one of the best things you can do this spring and summer is to take a walk and feel the breeze on your cheeks as you inhale the fresh air. One of the best destinations for a hike in the area is Hawk’s View Park. This urban oasis in the middle of the city is a great place to get away from the hustle and bustle of the world and reconnect with nature. It also happens to be the perfect spot for a picnic.
To get started, contact the local authorities in your area (like the Parks Department or the County Sheriffs Office) and see if they have any special offers or discounts for local businesses. You can also look into purchasing a season pass; many parks offer these and they can save you a lot of money in the long run.
Travel To Another Country
If you’re an international business, then traveling to another country this spring and summer is an ideal opportunity to expand your client base and gain new customers. Many companies offer discounted rates for out-of-state travel, so you can take advantage of these deals and visit places like Italy, France, or Spain without leaving the country. When you return, discover a new culture and try something new; you may just find that you enjoy yourself more when you travel. Plus, you can bring the culture with you when you go back home and show people what you experienced.
Participate In A Triathlon
Another great way to market your business this spring and summer is to participate in a triathlon. A triathlon is a type of competition that involves swimming, biking, and running; many businesses have taken the plunge and created brand ambassadorships, where they team up with an organization like the Ironman to promote their business. This isn’t your typical advertising ploy either; triathlons are designed to be fun while also promoting a healthy lifestyle and getting people out on the road to better health. If you’re interested in getting involved, check out the Ironman Triathlon, which takes place in seven states across the country. The race is open to everyone, but athletes, volunteers, and spectators must register in advance.
Start A Blog
Blogs are a fantastic way to generate traffic to your site, establish yourself as an authoritative voice in your industry, and establish contact details for potential customers. If you’re looking for a way to get more eyeballs on your content, then consider creating a blog for spring and summer. It’s not necessary to have a formal blog; any sort of online journal that you can update on a regular basis will do. When you have a blog, you can use the ever-popular SEO (search engine optimization) strategies to ensure that your blog appears when people search for relevant content.
With the right marketing plan in place, you can ensure that your business reaches the right audience at the right time; these are popular campaigns in today’s world of digital marketing, but there are hundreds of others that you can get creative with. For more ideas on how to market your business, download the complete guide here. Now is the perfect time to rekindle that spirit of adventure and get started on your journey to connect with nature.